Directions for the development of the Russian tourism market on the example of the Republic of Tatarstan

DOI: 10.33917/mic-1.108.2023.85-92

The scientific article presents the directions for the development of a competitive market in the service sector on the example of tourist services of the Republic of Tatarstan. The specifics of the market are reflected, key tasks are identified, and a rating of the most popular business ideas (startups) in the region is presented.

References:

1. Zarutskaya V.S. Development of the tourist market in Russia: problems and potential. Theoretical and applied economics. 2021;1:21-38. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022; 4:80-85. (In Russ.).

The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan

DOI: 10.33917/mic-4.105.2022.80-86

The scientific article calculates the synergistic effect from the merger of small players in the tourism market according to the «monoformat» type. A variant model of the merger of regional tour operators into a «multiformat» in the context of their «narrowly profiled offer» is presented on the example of the Republic of Tatarstan.

References:

1. Afanasiev A.A. Mergers and acquisitions as a factor in the restructuring of corporate structures / I.V. Zhukovskaya, A.A. Afanasiev. Economics and Management. 2009;12 (50):79-81. (In Russ.).

2. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

3. Belikova E.V., Chernyavskaya E.Yu. Regional features of the development of service activities // Scientific Bulletin of the Southern Institute of Management. 2019;2:94-101. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

Synergetic approach in assessing the competitiveness of tourism service producers on the example of the Republic of Tatarstan

DOI: 10.33917/mic-3.104.2022.87-93

The scientific article substantiates the conceptual model of the net present synergy effect from the merger of companies on the example of regional tour operators of the Republic of Tatarstan. It is also proposed to carry out the process of combining travel companies according to the «monoformat» type into the «multiformat» variation, where the main types of tourist services are weekend tours, excursion family tours and youth tours.

References:

1. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

References:

1. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98.

3. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37.

4. Sizikova V.V. Increasing the competitiveness of service enterprises: dis. cand. economy Sciences: 08.00.05. St. Petersburg, 2019. 189 p.

5. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

6. Decree of the Government of the Russian Federation of September 20, 2019 No. 2129-r. Strategy for the development of tourism in the Russian Federation for the period up to 2035. – Access from legal reference system ConsultantPlus.

7. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78.

Theoretical and methodological foundations of the study of a tourist destination on the example of the Republic of Tatarstan

DOI: 10.33917/mic-2.103.2022.85-90

The scientific article summarizes the types, stages of the life cycle and the constituent elements of a tourist destination according to the R. Prossera method; the author’s definition of a tourist destination is given. A rating assessment of the indicator of the tourist destination of the Republic of Tatarstan was made on the basis of the points of dislocation of the centers of the tourist destination.

References:

1. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98.  (In Russ.).

2. Vdovkina V.N., Kholodilina Yu.E. Foreign experience of formation and development of tourist and recreational systems //Electronic collection of articles based on the materials of the XLIII student International Scientific and Practical conference. Novosibirsk: Publishing house of ANS «SibAK». 2018;8 (43):25-31. URL://www.sibac.info/archive/science/8(43).pdf (In Russ.).

3. Khusaenov R.R. The methodology of rank correlation as a way of assessing small and medium-sized businesses in the service sector: from theory to practice //Microeconomics. 2019;2:50-56. (In Russ.).

4. Maksakovsky N.V. Preliminary list of the World Heritage of Russia: history of development, modern composition, ways of optimization //Heritage and modernity. 2018;1(2):39-71. (In Russ.).

5. Official information of the Federal Agency for Tourism. URL: https: tourism.gov.ru

Systematization of theoretical and methodological approaches to the study of the competitiveness of enterprises on the example of tourism and recreation at the meso-level

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.

Country Which is 20 Years Old

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