DOI: 10.33917/mic-1.114.2024.11-24

The paper examines the possible connection between technological and spiritual development, that is, in fact, between economic and non-economic factors of development. The purpose of the study is to identify the possibilities of the modern theory of technological development to explain the effect of the lag in technology development, taking into account the factor of spiritual development, and also to consider the mutual influence of the two types of development. The research methodology consists of the theory of technological structures, approaches to the analysis of technological choice, as well as the method of comparative analysis. The overall result is the conclusion that it is not possible to explain the decline in the level of spiritual development by an increase in the level of technological development. A diagram of the long-term institutional development cycle is obtained – the circulation of institutional forms of life organization based on the assessment of non-economic factors according to the ancient Chinese philosopher Sima Qiang. It reflects a change in preferences in agency relationships regardless of technological development and shows the determination of other factors of spiritual development. The given examples, in particular, of Nazi, pre-Nazi and post-Nazi Germany, also serve as an argument that the reverse determination of technological and spiritual development is not fair. The position has been put forward that both types of development still determine one another, that is, they show a positive relationship, and possible regression occurrences may have a nature unrelated to the sources of technology development. A general conclusion has been reached that the studies allegedly revealing the paradox of the lag associated with the difference in the time of the spiritual crisis for different countries are untenable due to many errors in the interpretation and schematic representation of technological and spiritual evolution identified in the study. A “pseudo-paradox” arises, and the real problem of the lag comes down to the fixation and emerging dependence at the level of technology and institutional-organizational structures, which does not allow overcoming this lag.

References:

1. Kleiner G.B. Economy. Modeling. Mathematics. Selected works. M.: CEMI RAS, 2016. 856 p.

2. Lvov D.S., Glazyev S.Yu. Theoretical and applied aspects of scientific and technological progress management. Economics and mathematical methods. 1986;5:793–804. (In Russ.).

3. Perez K. Technological revolutions and financial capital. Dynamics of bubbles and periods of prosperity. M.: Delo, 2011. 232 p.

4. Skobelev D.O. Mathematical model for determining the best available technologies. Competence. 2019;9–10:64–67. (In Russ.).

5. Sukharev O.S. Economics of industry, technology and intellectual firms. M.: Lenand, 2022. 304 p.

6. Sukharev O.S. Technological sovereignty: solutions at the macroeconomic and sectoral level. Microeconomics. 2023;2:19–33 (In Russ.).

DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.

References:

1. Arutyunova G.I., Sultygova A.A. Microeconomics in questions, tests, tasks and case problems, situations, Internet tasks. Moscow: MADI, 2014. (In Russ.).

2. Arutyunova, G.I., Sultygova A.A.  Economic theory in diagrams, tables and graphs. Part 1. Microeconomics: studies. manual. Moscow: MADI, 2014. 64 p. (In Russ.).

3. Kuntsman M.V., Sultygova A.A.   Theoretical concepts and methodological approaches to understanding the theory of production and cost analysis in the conditions of digitalization in microeconomics. Microeconomics. 2022;5:62-68. (In Russ.).

4. Vanin A. Dynamics of sales growth [Electronic resource]. URL: https://ru.investing.com/analysis/article-200298460?ysclid=lpca86zpya83839132

5. Grabova, O.N., Suglobov A.E. Digital property and new economic relations. Finance: Theory and Practice/ Finance: Theory and Practice. 2019;23(6):50-62.

6. Kondakova, A.V., Zolotukhina E.B.  Analysis of the advantages and disadvantages of SaaS technology (software as a service) [Electronic resource]. URL: https://cyberleninka.ru/article/n/analiz-preimuschestv-i-nedostatkov

7. Sultygova A.A. Methodological recommendations for writing an essay on microeconomics. Moscow, 2013. (In Russ.).

8. Sultygova A.A. The subject of an essay on microeconomics. Moscow: MADI, 2014. (In Russ.).

9. Kuntsman M.V., Sultygova A.A.  The activity of cartels as a threat to economic security // Modern fundamental and applied research. 2015;4 (19):142-144. (In Russ.).

10. Kovalenko A.I. Network effect as a sign of the dominant position of digital platforms [Electronic resource]. URL: https://cyberleninka.ru/article/n/setevoy-effekt-kak-priznak-dominiruyuschego

DOI: 10.33917/mic-1.114.2024.35-54

The issues of the correct application of mathematical statistics in the processing of marketing research results, taking into account the type of data obtained, are considered. The parameters of the configuration of images of market objects (goods/ trademarks/ firms) in the space of image-forming factors of nominal and ordinal type, characterizing the location, formedness and differentiation of images, are discussed. Examples of the analysis of images of market objects in the space of nominal and ordinal type factors (both initial and quantified) are given. Possible conclusions about the configuration of images are considered, practical recommendations on the selection of target segments and determining the optimal position for a product / brand/ company are discussed.

References:

1. Zakuskin S.V. Type data consideration in market objects analysis. Part 1. Building images based on factors of non-numeric types. Microeconomics. 2023;5:23-38 (In Russ.).

2. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937 (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space:  building perfect images. Microeconomics. 2021;3:22-31 (In Russ.).

4. Zakuskin S.V.  Analysis of market images formedness. Creative Economics. 2020;6:1115-1136 (In Russ.).

5. Zakuskin S.V. Analysis of market images differentiation. Creative Economics. 2020;7:1447-1466 (In Russ.).

6. Zakuskin S.V. Nontrivial results of descriptive statistics in marketing research. Russian entrepreneurship. 2018;19(12):4041-4064 (In Russ.).

7. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102 (In Russ.).

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

References:

1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).

2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).

3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).

4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).

5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).

6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).

7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).

8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).

9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).

DOI: 10.33917/mic-1.114.2024.68-74

The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. I.R. Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).

3. Leonov E.F. Increasing the competitiveness of small and medium-sized service enterprises based on the formation of institutional space: dis. Ph.D. econ. Sciences: 08.00.05. Leonov Egor Fedorovich. St. Petersburg, 2017. 206 p. (In Russ.).

4. Fatkhutdinov R.A. Managing the competitiveness of an organization. M.: EKSMO, 2005. pp. 542-543. (In Russ.).

5. Khusaenov R.R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components. International Journal of Advanced Research in Engineering and Technology. 2020;11(3):276-291.

DOI: 10.33917/mic-1.114.2024.75-86

In this article, the authors substantiate the concepts of sustainability, stability and risk of conservation and development of three macro–environments — economic, demographic and environmental (natural), based on the provisions of international documents on the creation of sustainable development processes in countries. The level of pollution and the degree of protection of such environmental components as surface water bodies, soil, fauna, flora, land as a territory and waste are based on specific examples of their current state in the Russian Federation and current problems of preserving and improving the economic, demographic and environmental components are identified. Proposals for environmental protection in draft Resolutions of the Government of the Russian Federation are analyzed. Risks expected in the future in the economic sphere are determined for each specific example based on the developed sustainability model, demographic and environmental conditions.

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1. The concept of Sustainable Development of the territories of the countries UN Conference on Environment and Development. New York, 1993. Vol. 1–3.

2. Kyoto Protocol to the United Nations Framework Convention on Climate Change: adopted December 11, 1997 Official text in Russian. Vebsayt OON. URL: https://www.un.org/ru/documents/ declconv/conventions/kyoto.shtml

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4. Paris Agreement. Veb-sayt OON. 2023. URL: https://www.un.org/ru/climatechange/paris-agreement

5. Babkin A., Bespalova S., Senetskaya L., Skotarenko O. Tools for digitalization of economic processes for supporting management decision-making in the Arctic region. IOP Conference Series: Earth and Environmental Science. 2019. Volume 302, Issue 1.

6. Babkina L., Skotarenko O. Features of the qualimetric approach in regional studies. Scientific and Technical Bulletin of St. Petersburg State Polytechnic University. Economic sciences. 2013;5:161–165.

7. Bykovskaia E., Maiurova A., Kustikova M., Timofeeva I., Tyurikova E. Assessment of the environmental risks in the development of fossil fuels deposits in the Arctic zone of the Russian Federation. IOP Conference Series: Earth and Environmental Science. 2021. Volume 723, Issue 5.

8. Zaychenko I. M., Kalinina O. V., Gutman S. S. Labor resources of the Far North territories: Problems and prospects Proceedings of the 28th International Business Information Management Association Conference — Vision 2020: Innovation Management Development Sustainability and Competitive Economic Growth. URL: https://www.scopus.com/inward/

9. Kozin M., Plotnikov V., Skotarenko O. Assessment of challenges, threats, and prospects in development of cities and towns in the Arctic zone. IOP Conference Series: Earth and Environmental Science. 2019. Volume 302, Issue 1.

10. On the national goals and strategic objectives of the development of the Russian Federation for the period up to 2024: Decree of the President of the Russian Federation dated May 7, 2018 No. 204. Legal reference system «Garant» URL: https://base.garant.ru/71937200/?ysclid=lly1f15vms458613544

DOI: 10.33917/mic-1.114.2024.87-93

The scientific article presents the advanced experience of leading foreign countries to activate innovation. It was established that mainly organizations for the development of innovation use direct and indirect support measures. The principles of activation and support of innovative activities in foreign countries are shown, the main tools for state stimulation and activation of innovation in foreign countries have been identified.

References:

1. Schneegans S., Straza T., Lewis J. UNESCO Science Report: the Race Against Time for Smarter Development. UNESCO Publishing: Paris, 2021. 758 p.

2. Kiselev V.N., Yakovleva M.V. Innovation vouchers – a new tool for supporting innovation activities. Innovations. 2012;4(162):38-42. (In Russ.).

3. Gretchenko A.A. International experience of state funds to support the intensification of scientific and innovative activities. Economics. Taxes. Right. 2007;1:15-26. (In Russ.).

4. Andryushchenko O.G., Zhang Yu. Foreign experience of state regulation and support of small innovative business enterprises. Current issues of social and economic development of the modern state. Collection of scientific articles based on the materials of the scientific and practical conference. South Russian State Polytechnic University (NPI), 2014. pp. 45-51. (In Russ.).

5. Shmeleva L.A. Tools for supporting innovative activities of industrial enterprises in modern Russia. Management of economic systems: electronic scientific journal. 2014;12(72):33. (In Russ.).

6. Makasheva N.P. State support and financing of innovative activities in Russia and countries of the world. Bulletin of Tomsk State University. Economy. 2013;3 (23):161-172. (In Russ.).

DOI: 10.33917/mic-1.114.2024.94-100

The article proposes a normative-dynamic approach, new for Russia, to the assessment and analysis of state strategic planning for the development of education in the Russian Federation, aimed at improving the management of the implementation of the state program «Development of Education» for the period 2018-2025 and the national project «Education» for the period 2024-2030. Based on the use of rank correlation methods and taking into account the current legislative acts and strategic planning documents, various options for the current, short-term, medium-term and long-term normative and dynamic assessment of the development of education in the Russian Federation are considered. The conclusion is made about the weak scientific validity and low effectiveness of the state strategic planning of the State Program for the development of education in the Russian Federation.

References:

1. Afonina I. A., Soldatov R. V. Strategic analysis of the development of the educational sphere of Moscow in the 21st century. Microeconomics. 2021;1(96): 88–102. (In Russ.).

2. Guskov Yu.V., Soldatov R. V. State educational policy of Russia in the 21st century and strategic prospects for its further implementation. BULLETIN of the Moscow City Pedagogical University. SERIES «Economics». 2020;4(26):83–99. (In Russ.).

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4. Lomovtseva O. A., Soldatov R. V. On the normative-dynamic analysis of the strategic goals and objectives of the national project «Education». Economic and managerial congress: collection of articles based on the materials of the International scientific and practical complex event of the National Research University «BelSU», November 10–11, 2022 / Responsible. ed. V. M. Zakharov. Belgorod. Publishing House «BelSU». National Research University «BelSU», 2022. pp. 63–69.

5. Lyubimov A. P., Yudin V. I., Soldatov R. V. On the strategy of the state educational policy of Russia in the 21st century. Representative power — XXI century. 2021;3:34–43. (In Russ.).

6. Soldatov R. V. On the normative-dynamic approach to strategic planning for the development of education in Russia. BULLETIN of the Moscow City Pedagogical University. SERIES «Economics». 2022;1(31):87–100. (In Russ.).

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8. Syroezhin I. M. Improving the system of efficiency and quality indicators. M.: Economics, 1980. 193 p.

DOI: 10.33917/mic-1.114.2024.5-10

The article discusses the problems of studying the structural and functional variability of the work of a digital “twin” of an organizational agent in resource supply systems from the point of view of reliability and safety indicators when implementing complex special projects. It is proposed to integrate means of detection and generation of signals characterizing the technical condition of infrastructure facilities of the super resource supply system by online processing (analysis and interpretation) of technical, organizational and economic information using supercomputer technologies with the development of applied measures for configuring the correct operation of elements (agents).

References:

1. Ageev A.I., Averyanov M.A., Evtushenko S.N., Kochetova E.Yu., Sivakov R.L. Digital transformation of national security in the context of global hybrid threats. Economic strategies. 2021;23(4 (178)):60-69. (In Russ.).

2. Ageev A.I., Bakhtizin A.R., Makarov V.L., Loginov E.L., Khabriev B.R. The economic foundation of victory: a strategic forecast of the stability of the Russian economy in the conditions of sanctions attacks. Economic strategies. 2023;25(3 (189)):6-15. (In Russ.).

3. Ageev A.I., Grabchak E.P., Loginov E.L. The use of artificial intelligence in the implementation of command of troops and control of civilian objects as a single hybrid battlefield. Neurocomputers and their application. Abstracts of reports of the XX All-Russian Scientific Conference. M.: MGPPU, 2022. pp. 31-33. (In Russ.).

4. Ageev A.I., Grabchak E.P., Loginov E.L., Chinaliev V.U. Digital platform for managing scientific and technological development in the space of economic cooperation. Economic strategies. 2023;25(1(187)):56-69. (In Russ.).

5. Ageev A.I., Loginov E.L. World community in conditions of supercritical bifurcation. Management of complex organizational and technical systems in conditions of supercritical situations. Materials of the international scientific and practical conference. M.: INES, 2022. pp. 9-12. (In Russ.).

6. Ageev A.I., Loginov E.L. New big war: chronicles of a well-forgotten future. Economic strategies. 2014;16(6-7):16-33. (In Russ.).

7. Ageev A.I., Loginov E.L. Special military operation as a strategic technology for choosing the future of Russia and the world. Economic strategies. 2023;25(5 (191):6-21. (In Russ.).

8. Ageev A.I., Loginov E.L. Strategic predetermination of special military operations in the global supersystem. Economic strategies. 2023;25(4(190)):6-19. (In Russ.).

9. Ageev A.I., Loginov E.L. Strategic trends of constructed economic reality. Economic strategies. 2012;14(10(108)):6-15. (In Russ.).

10. Ageev A.I. Economic security in the context of discriminatory sanctions. Scientific session of NRNU MEPhI-2015. Abstracts of reports: in 3 volumes. resp. ed. HE. Golotyuk. M.: MEPhI, 2015. p. 164. (In Russ.).

11. Batyushkin S.A. Preparation and conduct of actions in local wars and armed conflicts. M.: Moscow; KNORUS, 2018. 438 p. (In Russ.).