The "Economic Strategies" journal

2024 #1. 2024

Technological and spiritual development: mutual determination?

DOI: 10.33917/mic-1.114.2024.11-24

The paper examines the possible connection between technological and spiritual development, that is, in fact, between economic and non-economic factors of development. The purpose of the study is to identify the possibilities of the modern theory of technological development to explain the effect of the lag in technology development, taking into account the factor of spiritual development, and also to consider the mutual influence of the two types of development. The research methodology consists of the theory of technological structures, approaches to the analysis of technological choice, as well as the method of comparative analysis. The overall result is the conclusion that it is not possible to explain the decline in the level of spiritual development by an increase in the level of technological development. A diagram of the long-term institutional development cycle is obtained – the circulation of institutional forms of life organization based on the assessment of non-economic factors according to the ancient Chinese philosopher Sima Qiang. It reflects a change in preferences in agency relationships regardless of technological development and shows the determination of other factors of spiritual development. The given examples, in particular, of Nazi, pre-Nazi and post-Nazi Germany, also serve as an argument that the reverse determination of technological and spiritual development is not fair. The position has been put forward that both types of development still determine one another, that is, they show a positive relationship, and possible regression occurrences may have a nature unrelated to the sources of technology development. A general conclusion has been reached that the studies allegedly revealing the paradox of the lag associated with the difference in the time of the spiritual crisis for different countries are untenable due to many errors in the interpretation and schematic representation of technological and spiritual evolution identified in the study. A “pseudo-paradox” arises, and the real problem of the lag comes down to the fixation and emerging dependence at the level of technology and institutional-organizational structures, which does not allow overcoming this lag.


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New approaches in formulation and solution fundamental issues of economics in the age of digital business

DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.


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Type data consideration in market objects analysis Part 3. Analysis of images and positions by factors of non-numeric types

DOI: 10.33917/mic-1.114.2024.35-54

The issues of the correct application of mathematical statistics in the processing of marketing research results, taking into account the type of data obtained, are considered. The parameters of the configuration of images of market objects (goods/ trademarks/ firms) in the space of image-forming factors of nominal and ordinal type, characterizing the location, formedness and differentiation of images, are discussed. Examples of the analysis of images of market objects in the space of nominal and ordinal type factors (both initial and quantified) are given. Possible conclusions about the configuration of images are considered, practical recommendations on the selection of target segments and determining the optimal position for a product / brand/ company are discussed.


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4. Zakuskin S.V.  Analysis of market images formedness. Creative Economics. 2020;6:1115-1136 (In Russ.).

5. Zakuskin S.V. Analysis of market images differentiation. Creative Economics. 2020;7:1447-1466 (In Russ.).

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Industry aspects of pricing, segmentation and competition in the Russian market of digital VoD services

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.


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Method of forecast scenarios in assessing the competitiveness of tourism services

DOI: 10.33917/mic-1.114.2024.68-74

The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.


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Preserving environmental sustainability: challenges and solutions

DOI: 10.33917/mic-1.114.2024.75-86

In this article, the authors substantiate the concepts of sustainability, stability and risk of conservation and development of three macro–environments — economic, demographic and environmental (natural), based on the provisions of international documents on the creation of sustainable development processes in countries. The level of pollution and the degree of protection of such environmental components as surface water bodies, soil, fauna, flora, land as a territory and waste are based on specific examples of their current state in the Russian Federation and current problems of preserving and improving the economic, demographic and environmental components are identified. Proposals for environmental protection in draft Resolutions of the Government of the Russian Federation are analyzed. Risks expected in the future in the economic sphere are determined for each specific example based on the developed sustainability model, demographic and environmental conditions.


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Analysis of foreign experience of activating innovative activities at various levels of economic management

DOI: 10.33917/mic-1.114.2024.87-93

The scientific article presents the advanced experience of leading foreign countries to activate innovation. It was established that mainly organizations for the development of innovation use direct and indirect support measures. The principles of activation and support of innovative activities in foreign countries are shown, the main tools for state stimulation and activation of innovation in foreign countries have been identified.


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Normative-dynamic approach to assessment and analysis of state strategic planning for the development of education in Russia. Part 1

DOI: 10.33917/mic-1.114.2024.94-100

The article proposes a normative-dynamic approach, new for Russia, to the assessment and analysis of state strategic planning for the development of education in the Russian Federation, aimed at improving the management of the implementation of the state program «Development of Education» for the period 2018-2025 and the national project «Education» for the period 2024-2030. Based on the use of rank correlation methods and taking into account the current legislative acts and strategic planning documents, various options for the current, short-term, medium-term and long-term normative and dynamic assessment of the development of education in the Russian Federation are considered. The conclusion is made about the weak scientific validity and low effectiveness of the state strategic planning of the State Program for the development of education in the Russian Federation.


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Using supercomputer technologies to manage the operation of ultra-large organizational systems when implementing complex special projects (operations)

DOI: 10.33917/mic-1.114.2024.5-10

The article discusses the problems of studying the structural and functional variability of the work of a digital “twin” of an organizational agent in resource supply systems from the point of view of reliability and safety indicators when implementing complex special projects. It is proposed to integrate means of detection and generation of signals characterizing the technical condition of infrastructure facilities of the super resource supply system by online processing (analysis and interpretation) of technical, organizational and economic information using supercomputer technologies with the development of applied measures for configuring the correct operation of elements (agents).


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