DOI: 10.33917/mic-2.127.2026.61-72

It has been established that Leonardo da Vinci’s competitive strategies have universal principles that can be adapted to modern business. His methods of creating unique products, such as the «sfumato» technique and an individual approach to customers, correspond to modern differentiation strategies. The approach to personal brand formation and artificial scarcity anticipates modern luxury marketing practices. Leonardo’s flexible pricing strategies contain elements relevant to the digital economy. And the combination of art, engineering, and science in his work serves as a model for modern multidisciplinary strategies.

As the conducted research has shown, the basic principles of Leonardo’s competitive strategies demonstrate amazing stability over time and can serve as a valuable guideline for modern companies. This is especially true for: companies in the creative industries (design, architecture, advertising); luxury segment enterprises; innovative start-ups; premium professional services.

References:

1. Anikieva V.A. Digital assets as a reputation formation tool. In the collection: Youth Science Week of the Institute of Industrial Management, Economics and Trade. Saint Petersburg, 2025. pp. 162-164.

2. Astratova G.V. Fundamentals of marketing: a textbook. Yekaterinburg: Ural Publishing House. University, 2024. 232 p.

3. Veretennikova O.V. Consumer value as the basis of sustainable enterprise development. Trade and the market. 2022;2(3-1 (63)):94-102.

4. Kondakova Yu.A. Application of price competition methods in the digital economy (using the randomized pricing method as an example). Bulletin of Economic and Sociological Research. 2024;2:19-26.

5. Kornienko N.N. Non-price competition in a market and mixed economy. In the collection: Fundamental foundations of science. Anapa, 2021. pp. 112-114.

6. Kuzmina E.S. Personal branding in the digital age of metamodernity. Scientific papers of the North-Western Institute of Management of the Russian Academy of Sciences. 2025;16(1(68)):168-170.

7. Kuzminova T.N., Makeeva E.Z. Determination of indicators of the functioning of intangible assets to be improved and the list of works that lead to the improvement of intangible assets. In the collection: Modern financial accounting and reporting: problems and prospects of development. Moscow, 2024. pp. 53-60.

8. Laryanovsky I.S. Axiological analysis of post-non-classical scientific and technical knowledge based on the integral concept of values. Gilea: scientific bulletin. 2016;108(5):151-155.

9. Mavlyutova D.F., Sakhbieva A.I. Non-price competition as a tool for influencing consumer behavior. In the collection: Fundamental and applied research: concepts, techniques, innovations. Rostov-on-Don, 2022. pp. 358-362.

10. Novikova E.N., Martynova O.V., Antonchenko N.G. Marketing. Lecture notes. Kazan: KGEU, 2014. 100 p.

11. Odinaev F.B., Yelshin L.A. Spheres of realization of price and non-price competition in an unstable conjunctural environment. In the collection: XI International Youth Symposium on Management, Economics and Finance. Kazan, 2022. pp. 620-623.

DOI: 10.33917/mic-1.126.2026.71-88

The priorities mentioned in the new Maritime Doctrine of the Russian Federation of 2022 (NMD–2022) were considered. Some aspects of the impact of the new Maritime Doctrine (NMD–2022) on the sustainable development of the national economy of the Russian Federation and monitoring of regional environmental management in the Russian Federation are also considered, namely: the development of principles for the strategic development of coastal systems and coastal infrastructure; scientific justification for the management of coastal territorial systems and the infrastructure located on them; the development of cruise and yacht tourism, the preservation of marine cultural and historical heritage; providing subjects of marine activity with regime reference materials, factual and predictive information on the state of the environment and its pollution, including emergency information; increasing the level of environmental protection due to the transition of domestic marine vessels to environmentally friendly fuels; monitoring regional environmental management.

A set of organizational and economic measures aimed at: responsible attitude to ecology and the environment; implementation of the concept of transparency, law enforcement, anti-corruption and ethical decision-making; implementation of the concept of social responsibility within the framework of the implementation of the NMD–2022. The paper shows that the implementation of the provisions of the NMD–2022 will contribute to the sustainable socio-economic development of the country, ensuring its national security and strengthening its authority in the international arena.

References:

1. Alyabyeva M.V., Alyabyeva T.M. Selected aspects of the greening of the economy in the context of the implementation of the concept of sustainable development of the European Union. In the collection: Sustainable development of society: new scientific approaches and research. Moscow, 2025. pp. 85-90.

2. Baklanov P.Ya. Monitoring of regional environmental management. Geography and natural resources. 2021;42(3):5-12.

3. Gogoberidze G.G., Rumyantseva E.A., Malakhova Yu.A. Comprehensive assessment of the stability and development of coastal systems in the Arctic zone of the Russian Federation. In the collection: Arctic shores: the path to sustainability. 2018. pp. 181-184.

4. Godovanik E.V. The maritime doctrine of the Russian Federation: a legal view on the content and prospects of implementation. Bulletin of the Russian Law Academy. 2023;2:84-94.

5. Dargis E.A., Kuznetsova E.Yu., Latukhov S.V., Polyakov A.V. Geoecological management of marine complexes in the waters of the Northern Sea Route. Marine intelligent technologies. 2024;1-1 (63):223-233.

6. Derenok A.A. The Northern Sea Route in modern geopolitical conditions. In the collection: New Economy, Business and Society. Vladivostok, 2023. pp. 270-274.

7. Izmailov M.K. ESG-competition in Russia – innovations, trends, problems. Bulletin of the Moscow University of Finance and Law, MFUA. 2024;4:234-246.

DOI: 10.33917/mic-6.125.2025.64-77

This article examines the evolution of views on the scientific organization of labor and trends in the development of modern management ontologies and manager values in modern socio-economic conditions. This paper examines the achievements of Soviet theorists and practitioners of the first period, namely A.K. Gastev, P.M. Kerzhentsev, A.A. Bogdanov, who were the forerunners of modern automation and digitalization of production. The paper shows that among foreign management theorists such as F. Taylor, M. Weber, H. Fayol, H. Gant, H. Ford, P. Drucker and others, great attention was also paid to the scientific organization of work. In particular, Bogdanov’s developments have found practical application in the West in the development of network planning methods. The paper shows that the ideas of A.K. Gastev, P.M. Kerzhentsev, A.A. Bogdanov are still relevant in many ways, for example, on standardization of products, on working conditions, on the rational use of employee and supervisor time. The paper shows that it is the area related to the use of analytical objects that is a promising area of research for modern management. Artificial subjectivity will be the subject of consideration by management schools of the future. It is shown that attention in management theory will shift towards discussing management ontologies and manager values. The relations concern both management itself and managed objects – enterprises, branches of the national economy, the interrelation of industries within the country, the interrelation of industry and the spheres of education, culture, and economics. Moreover, the methods of developing ontologies will not be empirical, but will be deduced theoretically. This is what will inevitably determine a qualitative leap in management theory, and then in the practice of Russian management.

References:

1. Anisimov O.S. 100 shem. OOO Veliky Novgorod Pechatny Dvor, 2013, 156 p.

2. Anisimov O.S. The subjective space in game modeling is the world of psychology. 2015;3 (83):174–182.

3. Bulanova M.B. Gastev Alexey Kapitonovich. In the collection: Sociology of Russia in faces: history and modernity. The encyclopedic edition. Moscow, 2019. pp. 130–131.

4. Bulanova M.B. N. A.K. Gastev and P.M. Kerzhentsev: the experience of reconstructing ideas about the organization of labor. In the collection: IV Gastev readings. Moscow, 2022. pp. 26–31.

5. Verna V.V., Darchich A.V. The culture of working time management: P.M. Kerzhentsev’s contribution to the theory of domestic time management. Tavrichesky studios. 2024;39:9–13.

6. Golubkina T.M., Kulygin I.V. The concept of time management by A.K. Gastev. Economics and entrepreneurship. 2024;2 (163):1034–1036.

7. Elina A.M. Kerzhentsev P.M. on problems of management, theory of organizational activity and scientific organization of labor. In the book: Labor Economics and Ergonomics: theory and Practice. Tambov, 2023. pp. 152–169.

8. Ivankova M.E., Pyagai E.S. Alexey Kapitonovich Gastev. The idea of «social engineering», its relevance in modern organizations. In the collection: Young researcher: challenges and prospects. Moscow, 2024. pp. 232–234.

DOI: 10.33917/mic-6.125.2025.21-34

This article examines the relationship between agile technology and the classical management cycle in the methodology of the system-activity approach in modern socio-economic conditions. If you study the description of the Agile methodology in various sources and publications, you can see the general requirements for the organization of work during the project implementation process, but there is a lack of a rigid technological form of management according to this methodology. In the absence of such information, it is difficult to be sure that there are no «gaps», and the probability of defects is high if it is not possible to accurately identify the person responsible for the area where the defect occurred. In order to solve this problem, this article attempts to compare Agile methodology with the classical technological cycle of management activities. The paper shows that project management using the method of correlating Agile project management technology with the technological cycle of management activities will make project management organized, on the one hand, and ensure optimal tracking of «nuances» and «details», using the advantages of classical project management and Agile technology, while maximizing their weaknesses. the parties. Agile does not replace the technological management cycle, but complements it where flexibility is needed.

References:

1. Anisimov O.S. 100 shem. OOO Veliky Novgorod Pechatny Dvor, 2013, 156 p.

2. Anisimov O.S. Managerial decision-making. Meteorology and technology. M.: Rosako APK, 2002. 436 p.i.; 22.

3. Anes V., Abreu A., Diaz A., Kalado J. The Agile team assignment model for agile scaling. Informatics Procedia. 2023;219:1634–1641.

4. Beat K. Flexible by accident: how to apply flexible principles in academic research projects. SN Social Sciences. 2024;4(1):2.

5. Das S., Panda M., Rekha Sahu S., Patnaik D. Flexible change management: adaptation of flexible methodologies to enhance the sustainability of the organization. Journal of Research in the Field of Humanities and Social Sciences. 2023;6:41–52.

6. De Abreu J.N.F., Casagrande D.J. Lean manufacturing: combining a flexible approach with the philosophy of lean manufacturing and organizational efficiency. Revista Sistematica. 2024;14(6):1442–1453.

7. Excel in Chukvura. Flexible privacy in practice: integration of CCPA and GDPR within flexible frameworks in the US technology arena. International Journal of Scientific Research Updates. 2024;7(2):024–036.

8. Findsrud R. Flexible approach to innovation in the service sector: creating valuable innovations in the service sector with flexible integration of resources. The journal of value Creation. 2020;6(2):190–207.

9. Helmlinger P. Flexible transformation: a case study at an early stage of flexible implementation. Our economy. 2023;69(1):56–67.

10. Neuman M., Kuchel T., Ph.D. Diebold, Schenn E.M. Collision with flexible culture: identification of problems in the development of flexible thinking in organizations. Computer Science and information systems. 2024;21(3):1013–1031.

DOI: 10.33917/mic-5.124.2025.69–85

This article discusses the use of combined GAP (study of «gaps»)–MVP (minimum viable product)–QM (quality management) analysis to conduct expertise and diagnose the competitiveness of hotel service facilities in modern socio-economic conditions. It has been established that with a synergetic approach and a harmonious symbiosis of types of GAP–MVP–QM analysis, it is possible to obtain a more detailed and accurate understanding of the integration of economic activity and competitiveness of hotel service facilities in the context of changes. Therefore, hotel service organizations pay great attention to the problems of efficient use of their financial resources and step up the search for ways to improve their financial condition. It is shown that the use of combined GAP- MVP- QM analysis will help the premium Lotte Hotel Moscow to analyze more objectively the quality of service and provision of services to the consumer, to identify shortcomings as fully as possible and to identify ways to improve hotel service and increase competitiveness in the face of changes.

References:

1. Baranova A.Yu., Vorobey E.K. Transformation of entrepreneurial activity in the field of recreation and tourism in the context of digitalization. Scientific research and development. The economics of the company. 2021;10(2):49-55.

2. Baranova N.V. Formation of mechanisms for ensuring the sustainable development of tourism and hospitality enterprises in Russia in conditions of instability / Modern issues of sustainable development of society in the era of transformational processes: proceedings of the XVIII Scientific and Practical International Conference. Moscow, 2024. pp. 59-63.

3. Volontsevich E.F. Multilevel approach to generating competitiveness of the hospitality industry / Scientific papers of the Belarusian State University of Economics: collection of articles. Minsk, 2014. pp. 106-112.

4. Dmitrichenko L.I. Global methodologies: Alfred Marshall and Karl Marx /Fundamental and applied aspects of economic globalization: abstracts of reports and presentations of the Second scientific and Practical International Conference of Young Scientists. Donetsk, 2021. pp. 14-19.

5. Yelovaya E.M. Impression marketing as an effective tool for promoting travel services. Proceedings of the National Academy of Sciences of Belarus. Humanities series. 2021;66(3):361-370.

6. Zhigunova A.V., Logvinova I.V. Features of economic analysis in modern conditions. Science and education: economy and economics; entrepreneurship; law and management. 2024;1 (164):46-50.

7. Kleiman A.A., Babanchikova O.A. The main trends of innovative technological changes in the hospitality industry in the context of computerization of management and service / Tourism and modernity: state, problems and forecasts of development: collection of articles, 2018. pp. 6-12.

8. Kovalenko B.B., Vagapova I.S. Competitiveness of an entrepreneurial organization: creation of an innovative value proposition for the market of tourist services// Scientific Journal of the National Research University of ITMO. Series: Economics and Environmental Management. 2018;1:3-12.

DOI: 10.33917/mic-4.123.2025.34-46

This article examines the organizational and economic aspects of the application of the concept of engagement–influence and cognitive marketing in the strategic development of a wholesale network enterprise in modern socio-economic conditions. It is shown that competent construction of information about the product and positioning of the goods for the consumer increases satisfaction from the use of the product and makes the client return to this product. The cognitive concept of marketing is analyzed, which involves teaching the client the correct information about the product and the mechanics of its use, integrating this product into the daily routine and developing a culture of consumption of this product for a wide audience.

 The work of a network wholesale enterprise on the use of various strategies and tools of involvement–influence and cognitive marketing to promote its brand in the market and effective strategic business development is studied.

References: 

1. Gabria A.A. The influence of consumer loyalty on the competitiveness of the company. Moscow Astronomical Journal. 2023;8(12). ED.: QYFFAX DOI: 10.55186/2413046X_2023_8_12_630

2. Danchenok L.A., Apatova A.V. Proposals for proactive consumer participation in the process of joint business creation in the B2B market. In the book: Marketing in the new Reality. The monograph. Moscow, 2024. pp. 72-80. EDN: MWDKVS

3. Zbrishchak S.G. Conceptual management: cognitive processes, cognitive structures, cognitive style. Soft measurements and calculations. 2023;68(7-2):31-39.

4. Kokodey T.A. Marketing influence on consumer behavior. In: The Formation and development of entrepreneurship in Russia: history, modernity and prospects. Kursk, 2020. pp. 87-94. EDN: KWZWGY

5. Kuznetsova V.A. Application of cognitive technologies and services in marketing. In the collection: Digitalization of society: status, problems, prospects. Moscow, 2023. pp. 163-170. EDITOR: GILFO

6. Melnik T.E., Kornilova A.V. Cognitive marketing in demand management. In collection: Information and telecommunication systems and technologies. Kemerovo, 2020. pp. 52-54. EDN: TWGTCU

7. Popova E.E., Ovchinnikova S.V. Marketing and the theory of cognitive dissonance. Bulletin of the National Institute of Business. 2023;4 (52):82-92. EDN: SWYFRH

8. Saliy T.I. Cognitive marketing as a tool for the formation of consumer technologies for regions and territories with a special status. Scientific Bulletin of Lugansk State Agrarian University. 2021;4 (13):219-224. EDN: RGFDXE

9. Svetlogorov M.V. Marketing influence and marketing participation in the social network Instagram. In the collection: Belarus in the modern world. Under the general editorship of V.V. Kiriyenko. Gomel, 2022. pp. 169-171. NAME: QHHYIJ

10. Surkova N.V. Basic prerequisites for the formation of the concept of cognitive marketing. In collection: TLCA Reports, 2020. pp. 134-138. EDN: EMAIL

11. Tribunskaya E.V. Cognitive marketing as a way of managing customer experience. In collection: Management of organizational and economic systems. Samara, 2024. pp. 84-87. AUTHOR: CHMIIN

DOI: 10.33917/mic-3.122.2025.64-76

This article provides a socio-economic and environmental analysis of the federal project «Building a network of modern campuses» using a model of quality management principles (QMP, ISO 9001) and the L. Euler diagram in modern conditions. In this work, the methodology of management analysis of the categorical triplex based on the L. Euler circle diagram is used. This diagram makes it possible to visualize the relationship between quality, ecology, and culture, highlighting their important components and their impact on each other. Also, the analysis of the federal project «Building a modern campus network» is carried out through a set of fundamental beliefs, guidelines, rules and values that are recognized as true and can serve as the basis for project quality management based on the principles of quality management model (QMP, ISO 9001).

An analysis of the federal project «Building a network of modern campuses» using L. Euler’s diagram revealed the weaknesses of the federal project, which are required to be finalized, as well as the development of instructions and uniform standards applicable to all state programs implemented on a regional basis, taking into account the regional context. It has been established that the L. Euler diagram for the management analysis of the categorical triplex is suitable for analyzing the degree of quality not only of management, but also of the implementation of federal projects.

References: 

1. Baranova N.V., Yakimenko M.V. Transformation Processes in the Russian Hotel Business // International Academic Journal «BULLETIN OF SCIENCE». 2024;2(6(75)):61-67.

2. Belousova N.A. Development of Hotel Business under Contemporary Circumstances. Economic Sciences. 2024;8-3(95):118-120.

3. Zhelikhovskaya M. International Hotel Chains: Who Works in Russia? Tourist Business Journal [Electronic resource]. URL: https://mag.russpass.ru/business/rubric/biznes/mezhdunarodnye-gostinichnye-seti-kto-rabotaet-v-rossii

4. Official Website of the Federal State Statistics Service [Electronic resource]. URL: https://websbor.rosstat.gov.ru/online/

5. Official Website of Interfax information group. Brands Left – Hotels Remained [Electronic resource]. URL: https://www.interfax-russia.ru/realty/analytics/brendy-ushli-oteli-ostalis /

6. Official Website of RBC. Several International Hotel Brands Left St. Petersburg [Electronic resource]. URL: https://www.rbc.ru/spb_sz/16/07/2022/

7. Official Website of Forbes. «Kommersant»: The Owner of the International Hotel Chain Holiday Inn Is to Leave Russia [Electronic resource]. URL: https://www.forbes.ru/biznes/464375/

8. Official Website of Forbes. Only the Names Change: How the Departure of International Hotels Affects the Tourism Industry [Electronic resource]. URL: https://www.forbes.ru/forbeslife/473407/

9. Official Website of Hospitality Online Expo. Vekons: How to Equip the Hotel Qualitatively and With Minimal Costs? [Electronic resource]. URL: https://expo.openhospitality.org/vekons2023/

DOI: 10.33917/mic-2.121.2025.90-100

This article examines the organizational and economic aspects of applying the functional management assessment model in conjunction with MVP and GAP analysis to improve quality management of the federal project «Building a network of modern Campuses» in modern conditions. The communication profile of the federal project management methodology was built using a functional management assessment model.

The paper shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, etc. Based on the results of the annals on the results of the analysis of the MVP model of the Mediaplan Information System, the authors came to the conclusion that the necessary quality control principles are embedded in the system and cannot be circumvented, which allows us to reduce the distance between the expectations of the target audience and stakeholders of the project and reality, and in emergency cases promptly implement changes «on the ground».

References:

1. Verstina N.G., Donskaya O.O. Comprehensive analysis of the role of a private partner in the creation of new campuses. Current tasks strategic approach and development – 2023: proceedings of the IV International Scientific Conference. Moscow, 2024. pp. 968-973.

2. Glezin D.D., Sollapov V.I. Application of SWOT and GAP analysis in the study of organizational quality management systems. Scientific Review. 2024;31(5):4177-4182.

3. Zherebtsova A.V., Lisova A.M. Models of life cycles of systems. Full lifecycle management systems for high-tech products in mechanical engineering: new sources of growth: proceedings of the All-Russian Scientific and Practical Conference. 2018. pp. 78-81.

4. Zapparov B.A., Pashina A.D., Feifer R.L., Abramov D.A. Specifics of economic planning for flexible technological product development at the regional level. Kazan Economic Bulletin. 2019;6 (44):15-19.

5. Krolkova N.A., Bolgova A.M. The possibilities of developing a consortium of minimally viable products (MVP) for large businesses in Russia. the text of the development of the method of strategic management. Issues of psychology and law. 2023;184:163-172.

6. Kuzmin A.M., Vysokovskaya E.A. GAP analysis is one of the most important methods of strategic analysis. Methods of quality management. 2021;12:53.

7. Latkov N.Yu., Ashvanyan S.K., Vidyakin A.V. Decision interview as a way to test a minimally viable product. Competitiveness in the global world: economics, science, technology. 2022;5:45-46.

DOI: 10.33917/mic-1.120.2025.56-73

This article examines the organizational and economic aspects of identification, identification of falsification and counterfeiting as tools to ensure the economic security of production and trade of 43 commodity groups of the EAEU Customs Union (fur goods) in modern conditions. An analysis of the current situation shows that ensuring the economic security of the fur trade is not balanced in the Russian Federation and the state may lose the furring skills of industry operators, as well as the technological culture of manufacturing and wearing natural furs.

The state needs to create further conditions for the development of the domestic fur industry, ensuring economic security, countering low-quality counterfeit imports of fur products, which unscrupulous sellers sell, posing as Russian goods, and introduce protectionist measures to protect and support Russian producers.

References:

1. Annekar V.V. The «Honest mark» labeling system in the paradigm of non-food consumption of natural fur products. The Constitution. 2023;8(2). URL: https://kostumologiya.ru/PDF/16TLKL223.pdf

2. Beketov S.V. Mandatory labeling of fur products. Rabbit breeding issues. 2020;5-6:57-62.

3. Bystrova N.Yu., Akopova E.I. Determination of safety indicators of fur products. In the collection: Innovative technologies: leather, fur, chemical materials, production. Moscow, 2023. pp. 15-17.

4. Guz N.A., Bozhenova A.A. Introduction of product traceability systems: foreign experience and domestic practice. risk: Resources, Information, Supply, Competition. 2022;2:6-12.

5. Zalomaeva E.O. The process of making economic decisions and consumer behavior from the point of view of neuroeconomics (on the example of the fur market). In the collection: Economics and Innovation. Moscow, 2022. pp. 81-85.

6. Kvyatkovsky D.V. The impact of the introduction of the EGAIS «Honest Mark» labeling system on the turnover of counterfeit goods in Russia. Legal science. 2023;11»236-239.    

7. Kibzun V.N., Nagornaya N.P. Segmentation of consumers of fur products in a trading enterprise and forecasting demand for them. Bulletin of the Donbass National Academy of Construction and Architecture. 2021;1(147):34-42.

8. Kirsanova E.A., Bodryakova L.N., Tyumentseva E.Yu. Development of approaches to improving the efficiency of production processes for manufacturing products from fur semi-finished products. Design and technology. 2021;82(124):24-30.

9. Kostyakova Yu.V. The sale of foreign-made fur products subject to labeling: customs aspects. Financial economics. 2020;2:142-147.

10. Kochetkova N.G. On the marking of fur products with control (identification) signs. Science Alley. 2018;3(6(22)):556-562.

11. Markina A.S. Problems of labeling fur products in Russia and ways to solve them. International Journal of Humanities and Natural Sciences. 2023;2-1(77):224-227.

12. Mukhina V.S. Control identification mark (KEYES) of fur products. In the collection: Actual problems of branch legal science. Vladimir, 2020. pp. 95-100.

DOI: 10.33917/mic-6.119.2024.55-70

This article examines the socio-economic aspects of the production and trade labeling of commodity brands in light industry in modern conditions.  It is shown that since 2024, production and trade labeling has become mandatory for all participants in the Russian market. By this time, all manufacturers, importers and retailers must be registered in the Honest Mark system and will be required to transmit data on each concluded transaction. The requirements of GOST R 51201–98, which is a regulatory document that establishes the basic requirements for barcodes used in various sectors of the Russian economy, are analyzed. Several basic barcoding systems are considered, each of which has its own characteristics and specifications, namely: EAN-13, Code 39, QR codes, RFID codes and Data Matrix.  The socio-economic aspects of the implementation of production and trade labeling of the world brands «A.L.C», «GAP», «Nike» are considered as industry examples. It is shown that brands with a well-known reputation usually monitor the quality of their products and try to preserve their reputation, so labeling in such cases acts as a guarantee of good quality.

References:

1. Hakobyan I.A. Labeling of goods by means of identification: protection of the domestic market of Russia and ensuring consumer safety. In the collection: Science Day. Blagoveshchensk, 2023. pp. 334–335.

2. Alyapkina V.G. The system of marking goods with control identification marks. A step into science. 2017;2:9–12.

3. Borovikova E.V. Improvement of tax administration based on the requirements for labeling goods. Taxes and taxation. 2020;5:61–75.

4. Vorobyov E.A., Ksenofontova O.L. Labeling systems for textile company goods. Collection of scientific papers of Russian universities «Problems of economics, finance and production management». 2024;54:47–50.

5. Guseva M.A., Andreeva E.G., Rogozhina Yu.V. The influence of modern labeling products on the quality of clothing Territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2021;13(2):79–88.

6. Dolgaleva E.V., Shpak T.I. Marking of textile products. In the collection: Integration of science in the era of crisis: problems, solutions. Rostov-on-Don, 2022. pp. 299–300.

7. Zhuk A.A., Pisengolts M.V. On labeling of goods on the territory of the member states of the Eurasian Economic Union. Tax policy and practice. 2016;3 (159):34–37.

8. Zemlyakova S.N. Analysis of labeling procedures for light industry products. Innovative scientific research. 2021;3–1(5):56–62.

9. Ilyina E.A. Important information on labeling of light industry products. Product quality control. 2021; 7:18–20.

10. Ipatko L.I. Counterfeiting of light industry products: problems and solutions. Academic Bulletin of the Rostov branch of the Russian Customs Academy. 2018;2(31):12–16.

11. Kaplina E.S. Application of FRID technologies in marking goods with control marks with RFID tags for customs purposes. In the collection: Foreign economic activity: customs aspect, 2019. pp. 82–85.