Method of forecast scenarios in assessing the competitiveness of tourism services

DOI: 10.33917/mic-1.114.2024.68-74

The scientific article graphically displays the economic essence of the method of forecast scenarios in assessing the development of competitiveness of tourism services. Target (tactical) development blocks and target development scenarios based on the theory of even subsets have been identified. A matrix of alternative strategies and corresponding tourism growth scenarios at the meso-economic level have been developed: optimistic; pessimistic (risk assessment) and optimal scenario.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. I.R. Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).

3. Leonov E.F. Increasing the competitiveness of small and medium-sized service enterprises based on the formation of institutional space: dis. Ph.D. econ. Sciences: 08.00.05. Leonov Egor Fedorovich. St. Petersburg, 2017. 206 p. (In Russ.).

4. Fatkhutdinov R.A. Managing the competitiveness of an organization. M.: EKSMO, 2005. pp. 542-543. (In Russ.).

5. Khusaenov R.R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components. International Journal of Advanced Research in Engineering and Technology. 2020;11(3):276-291.

Industry aspects of pricing, segmentation and competition in the Russian market of digital VoD services

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

References:

1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).

2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).

3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).

4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).

5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).

6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).

7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).

8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).

9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).

Isn’t it Time to “Check the Boxes” of What is Permitted?

DOI: 10.33917/es-6.192.2023.46-51

The problem of the economic policies ontology is examined. Paradigms define practices and scenarios for the future. Crisis of the “mainstream” and the polymorphic structure of the world economy imply an intensive search for new theoretical and practical solutions.

References:

1. Smolyan G.L. Refleksivnoe upravlenie — tekhnologiya prinyatiya manipulyativnykh resheniy [Reflexive Management — Technology for Making Manipulative Decisions]. Trudy ISA RAN, 2013, vol. 63, no 2. Tsentr gumanitarnykh tekhnologiy, 2016, 25 sentyabrya, available at: https://gtmarket.ru/library/articles/7309

2. Lepsky Vladimir E. Reflexive Control in Multi-Subjective and Multi-Agent Systems. Proceedigs of the Workshop on Multi-Reflexive Models of Agent Behavior. ARL-SR-64, May 1999, pp. 111–117.

3. Ageev A.I., Kuroedov B.V., Met’yuz R., Sandarov O.S. Metodologiya strategicheskoy matritsy [Strategic Matrix Methodology]. Monografiya. Moscow, INES, 2004, 152 p. (Strategicheskoe prevoskhodstvo. Seriya MLSU)

4. Global’nyy reyting integral’noy moshchi 100 stran: Doklad-2012 [Global Rating of Integral Power of 100 Countries: Report 2012]. 3-e izd., pererab. i dop. Moscow, Mezhdunarodnaya akademiya issledovaniy budushchego, Institut ekonomicheskikh strategiy, 2012, 108 p.

5. Strategiya natsional’noy bezopasnosti SShA 2022 [US National Security Strategy 2022]. Rossiyskiy pravovoy portal: Biblioteka Pashkova. 2011. 16 marta.

URL: https://constitutions.ru/?p=5292

6. Ponomarev V.P. Polimorfnaya gamma-shkala ekonomicheskogo razvitiya [Polymorphic Gamma-Scale of Economic Development]. Ekonomicheskie strategii, 2022, vol. 24, no 1, pp. 106–111, DOI: https://doi.org/10.33917/es-1.181.2022.106-111

7. Mityaev D.A. O dinamike samorazrusheniya mirovoy finansovoy sistemy (stsenarii i strategii). Vozmozhnosti adaptatsii i vybor strategii dlya Rossii: Stsenarno-igrovoy doklad [On the Dynamics of Self-Destruction of the Global Financial System (Scenarios and Strategies). Adaptation Possibilities and Choice of Strategy for Russia: Scenario-Game Report]. Moscow, INES, 2009, 61 p.

8. Ageev A.I., Loginov E.L. New Deal — 2008 — “novaya sdacha”. Bludnye ucheniki Franklina Ruzvel’ta [New Deal — 2008 — “New Change”. Franklin Roosevelt’s Prodigal Disciples]. Ekonomicheskie strategii, 2009, vol. 11, no 2, pp. 31–36.

Beyond the Pill – relationship marketing strategy in the pharmaceutical market

DOI: 10.33917/mic-5.112.2023.39-47

The purpose of the study was to describe one of the forms of implementation of the relationship marketing strategy characteristic of the pharmaceutical industry – the Beyond the Pill strategy. The article describes the history of the strategy, the main forms of its implementation, defines the role of the Beyond the pill strategy in the era of digitalization and the transition of healthcare to a value-oriented approach, and provides an example of the implementation of the strategy in the Russian market. The features and conditions of the implementation of the relationship marketing strategy in the pharmaceutical market are highlighted. A system of balanced indicators is proposed to assess the effectiveness of the implementation of the strategy.

References: 

1. Fleck Leonardm. Controlling Healthcare Costs: Just Cost Effectiveness or «Just» Cost Effectiveness? Cambridge Quarterly of Healthcare Ethics. Cambridge University Press. 2018;27(2):271–83.
2. OECD (2023), Health spending (indicator). URL: https://www.oecd.org/els/health-systems/health-data.htm doi: 10.1787/8643de7e-en
3. Kovacs R., Powell-Jackson T, Kristensen S., Singh N, Borghi J. How are pay-for-performance schemes in healthcare designed in low- and middle-income countries? Typology and systematic literature review. BMC Health Serv Res. 2020:7;20(1):291. doi: 10.1186/s12913-020-05075-y
4. Ananthakrishnan A., Luz A.C.G., KC S. et al. How can health technology assessment support our response to public health emergencies? Health Res Policy Sys. 2022;20:124 (2022). https://doi.org/10.1186/s12961-022-00925-z
5. Wenzel, Meike & Henne, Nathalie & Zollner, Y. Beyond the pill: The move towards value-added services in the pharmaceutical industry. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing. 2014;14: 91-98.
6. Porter ME, Teisberg EO. Redefining Health Care: Creating Value-Based Competition on Results. Harvard Business School Press, 2006.
7. Marsh K., Caro J., Hamed A., Zaiser E. Amplifying Each Patient’s Voice: A Systematic Review of Multi-criteria Decision Analyses Involving Patients. Appl Health Econ Health Policy. 2017;15(2):155-162. doi: 10.1007/s40258-016-0299-1. PMID: 27928659.
8. Khurana, Atul & Rastogi, Rahul & Gamperl, Hans-Joachim. Patient Support Program in Pharmacovigilance: Foster Patient Confidence and Compliance. International Journal of Medical, Health, Biomedical, Bioengineering and Pharmaceutical Engineering. 2017;11:148-151.
9. Krishnamoorthy R. Environmental, social, and governance (ESG) investing: Doing good to do well. Open J Soc Sci. 2021;9:189–97.
10. Marcus A. Koch. Pharmaceutical Market Access: current state of affairs and key challenges – results of the Market Access Launch Excellence Inventory (MALEI). Journal of Market Access & Health Policy. 2015;3:C. 1-10. DOI: 10.3402/jmahp.v3.29679
11. Ersoy Yusuf & Tehci Ali. Relationship marketing orientation in healthcare organisations with the AHP method: Internal and external customer perspective, 2023.
12. Shillington, Alicia & Ganjuli, Arijit & Clewell, Jerry. The impact of patient support programs on adherence, clinical, humanistic, and economic patient outcomes: A targeted systematic review. Patient Preference and Adherence, 2016.
13. Brixner, D.I., Rubin, D.T., Mease, P.J., Mittal, M., Liu, H.H., Davis, M., Ganguli, A.X., & Fendrick, A.M. Patient Support Program Increased Medication Adherence with Lower Total Health Care Costs Despite Increased Drug Spending. Journal of managed care & specialty pharmacy. 2019;25(7):770-779.
14. Landwehr Konstantin. Digital Transformation in the Pharmaceutical Industry – From Products to Services «Beyond the Pill», 2015.

Actual problems of digitalization of companies on the example of the industrial sector

DOI: 10.33917/mic-4.111.2023.51-55

The concept of «digital twin» as a tool for building strategic planning for the industrial sector is generalized. The use of leadership «models» in strategic planning is substantiated, the stages of evolution and the stages of building a «digital twin» in production are reflected.

References: 

1. Andreev Yu.S., Tsarev M.V. Digital twins in industry: development history, classification, development scenarios. Economics and Management. St. Petersburg, 2019. pp. 45-46. (In Russ.).

2. Zhukovskaya I.V. Service market segmentation: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

3. Mineva O.K., Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

Status and prospects for the development of the service sector on the example of the Republic of Tatarstan

DOI: 10.33917/mic-3.110.2023.72-79

The scientific article proposes an algorithm for determining the total tourism potential on the example of the most promising areas for the development of domestic tourism on the example of the Republic of Tatarstan: youth tourism; cultural and educational tourism; sports tourism; cruise tourism; ecological tourism; business tourism.

References:

1. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

2. Regions of Russia. Socio-economic indicators. 2021. Rosstat. URL: http://rosstat.gov.ru

3. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78/ (In Russ.).

4. Statistical collection. Information-analytical materials. Methodology. Rosstat. URL: http://rosstat.gov.ru

Study of the innovative potential of service sector organizations on the example of the Republic of Tatarstan

DOI: 10.33917/mic-2.109.2023.93-100

In a scientific article, a study was made of the innovative potential of organizations on the example of the largest tour operators of the Republic of Tatarstan. Based on the components of the meso fractal, the EVA model was built, which allows assessing the degree of readiness for innovative changes and innovative development of tourism companies in the region.

References:

1. Portnov V.V. Controlling as a mechanism for effective management of the investment attractiveness of an industrial enterprise: dissertation … candidate of economic sciences: 08.00.05 / Portnov Viktor Valentinovich. – Nizhny Novgorod, 2011.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. Synergy effect in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;4:80-85. (In Russ.).

4. Svyatokho N.V. Conceptual bases for the study of the tourism potential of the region. Economics and Management. 2007;2:30-36. (In Russ.).

Directions for the development of the Russian tourism market on the example of the Republic of Tatarstan

DOI: 10.33917/mic-1.108.2023.85-92

The scientific article presents the directions for the development of a competitive market in the service sector on the example of tourist services of the Republic of Tatarstan. The specifics of the market are reflected, key tasks are identified, and a rating of the most popular business ideas (startups) in the region is presented.

References:

1. Zarutskaya V.S. Development of the tourist market in Russia: problems and potential. Theoretical and applied economics. 2021;1:21-38. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Ragimkhanov A.V. The effect of synergy in the study of the competitiveness of enterprises on the example of the subjects of the tourist destination of the Republic of Tatarstan / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022; 4:80-85. (In Russ.).

Historical features of the development and formation of cartel conspiracies in Russia and abroad

DOI: 10.33917/mic-6.107.2022.81-90

The scientific article analyzes the definitions of the concept of «cartel conspiracy» and examines the historical features of the development of cartels in Russia. International experience is taken into account in relation to the issue of research on the example of the USA and Germany. The authors have formulated their own definition of cartel collusion as a form of association of economic entities based on a number of oral or written agreements, the participants of which, without renouncing financial, industrial and commercial independence, achieve common goals (influence on prices, determination of the course and results of bidding, division of territories or consumers) when interacting with various economic entities (cartel and non-cartel companies, suppliers and customers of goods and services, direct competitors, manufacturers of substitutes, government agencies, etc.).

References:

 

1. Report on the state of competition in the Russian Federation for 2021. Moscow, 2022. 471 p. URL: https://fas.gov.ru/documents/688431

2. Report on the state of competition in the Russian Federation for 2020. Moscow, 2021. 534 p. URL: https://fas.gov.ru/documents/b-n-3609af5f-7476-4122-bb77-d04c49d96ca7

3. Report on the state of competition in the Russian Federation for 2018. Moscow, 2019. 632 p. URL: https://fas.gov.ru/documents/685806

4. Report on the state of competition in the Russian Federation for 2017. Moscow, 2018. 806 p. URL: https://fas.gov.ru/documents/658027

5. Report on the state of competition in the Russian Federation for 2016. Moscow, 2017. 739 p. URL: https://fas.gov.ru/documents/596439

6. Klimenkov I.N. Cartel: a comparative analysis of the approaches of foreign countries and the Russian Federation // Bulletin of the Moscow University of the Ministry of Internal Affairs of Russia. 2019;7:204-207. (In Russ.).

7. Lisitsyn-Svetlanov A.G., Bashlakov-Nikolaev I.V., Zavarukhin V.P. [and etc.]. Cartelization of the Russian economy: the main causes, consequences and ways to eliminate them // Bulletin of the Russian Academy of Sciences. 2020;90(10):903-913. (In Russ.).

8. Kalyakina Yu.I. Cartel collusion in the era of a pandemic // Alley of Science. 2021;10 (61):419-422. (In Russ.).

9. Korneva E.D. Cartel collusion and methods of combating it // Modern trends in economics and management: a new look. 2011;12-1:23-28. (In Russ.).

10. Marshall R.C., & Marx L.M. The economics of collusion: Cartels and bidding rings, Mit Press, 2012.

11. Yusupov A.M. Factors stimulating the development of cartels in Russia // Topical issues of modern economic science: Proceedings of the XI International Scientific Conference, Astrakhan, April 21, 2021. Astrakhan: Astrakhan State University, 2021. pp. 228-232. (In Russ.).

12. Tabakaeva M.R., Chaikina K.A. Influence of cartels on the modern economy // Actual problems of aviation and cosmonautics. 2019;3:136-138. (In Russ.).

13. Lapin V.O. In search of effective methods for investigating cartel conspiracies // Society: politics, economics, law. 2022;2:78–83. (In Russ.).

On the issue of collusion in the food market

DOI: 10.33917/mic-5.106.2022.110-115

This article provides a detailed analysis of the definitions of the concepts of conversations and identifies its characteristic features. The authors determined that collusion is a secret illegal agreement, which is aimed at limiting competition in order to maximize their own income. Also considered are such forms of manifestation of collusion between the customer, suppliers and competitors as “ramming”, passive participation or refusal to participate in the tender, submission of an uncompetitive proposal, vertical and horizontal collusion. The modern manifestations of collusion with the use of auction robots and measures to counter their use are disclosed. The characteristic signs of collusion between the customer and the supplier of goods that contribute to its identification are identified and presented. It also defines the role of the Federal Antimonopoly Service in countering collusion in the food market.

References:

1. Dahl V. Explanatory Dictionary of the Living Great Russian Language: in 4 volumes. M., 1989-1991. T. 4. (In Russ.).

2. Esipov V.E. Prices and pricing: A textbook for universities. 3rd ed. St. Petersburg: Publishing house «Piter», 1999. 161 p. (In Russ.).

3. Ivanova E.S. Evolution of the development of price collusion: legal and economic aspects // Izvestiya FEFU. Economics and Management. 2019:2;5-21. (In Russ.).

4. Kinev A.Yu. The fight against bid rigging is a way to reduce state costs // Lawyer. 2016:1;14-19. (In Russ.).

5. Kononov S. Tender collusion. How to understand that the auction is fair and not waste time in vain. URL: https://vc.ru/u/889970-cornerstone/306564-tendernye-sgovory-kak-ponyat-chto-torgi-chestnye-i-ne-potratit-vremya-zrya

6. Kutsenko V.E. Price collusion // Innovative science. 2017:1-1:128-130. (In Russ.).

7. Lozovsky L.Sh. Universal business dictionary. / L.Sh. Lozovsky, B.A. Raizberg, A.A. Ratnovsky. M.: INFRA-M, 1999. 640 p. (In Russ.).

8. Malyutina O.A. Bid rigging: legal aspects of counteraction // Bulletin of the Nizhny Novgorod Academy of the Ministry of Internal Affairs of Russia. 2016:4 (36);122-127. (In Russ.).

9. Raizberg B.A. Modern Economic Dictionary 2nd ed., Corrected. / B.A. Raizberg, L.Sh. Lozovsky, E.B. Starodubtseva. M.: INFRA-M, 1999. 479 p.

10. Smith A. Research on the nature and causes of the wealth of nations; [per. from English. P. Klyukina]. Moscow: Eksmo, 2022. 1056 p.

11. Telkov A.V. Some aspects of the protection of national projects through operational-search activity // Bulletin of the Tula State University. Economic and legal sciences. 2021:3;117-125. (In Russ.).

12. Ushakov D.N. Explanatory Dictionary. URL: https://ushakovdictionary.ru/word.php?wordid=68664

13. Finam Financial Dictionary. URL: https://www.finam.ru/dictionary/wordf00589/