Competitiveness of the Russian market of tourist services: from theory to practice

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

References:

1. Official data of the Federal Agency for Tourism. URL: https://tourism.gov.ru

2. Zhukovskaya I.V. Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice // Microeconomics. 2022;3:38-45. (In Russ.).

3. Shamatov I.K. A study of the market of paid services of the meso economic level in the context of economic instability / I.K. Shamatov, I.V. Zhukovskaya // Microeconomics. 2021;6:78-82. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78.

Systematization of theoretical and methodological approaches to the study of the competitiveness of enterprises on the example of tourism and recreation at the meso-level

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.