Systematization of theoretical and methodological approaches to the study of the competitiveness of enterprises on the example of tourism and recreation at the meso-level

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.


1. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market of the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

2. Zhukovskaya I.V. Market aspects of the implementation of the investment strategy of corporations. Economic Bulletin of the Republic of Tatarstan. 2009;4:42-45. (In Russ.).

3. Zhukovskaya I.V. Systematization of scientific approaches to competitiveness management in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37. (In Russ.).

4. Zayats E.Y. Improving management at consumer service enterprises. Resources, Information, Supply, Competition. 2012;3:12-13. (In Russ.).

5. Lifits I.M. Competitiveness of goods and services. Moscow: Yurayt, 2013. 448 p. (In Russ.).

6. Lozovsky L.S. Marketing and competitiveness. Moscow: Publishing House of Standards, 2000. (In Russ.).

7. Leonov E.F. Improving the competitiveness of small and medium-sized enterprises in the service sector based on the formation of institutional space: dis. Candidate of Economic Sciences: 08.00.05 / Leonov Egor Fedorovich. – Saint Petersburg, 2017. pp. 189 -194. (In Russ.).

8. Milner B.Z. Modern economic development. Moscow: Economics and Finance, 1990. 642 p. (In Russ.).

9. McConnell K. and Bru S. Economics. M.: Mysl, 1998. (In Russ.).

10. Mikhailenko S.V. Tools for improving the competitiveness of a multi-branch bank. Analytical Banking Journal. 2005;7:67-68. (In Russ.).

11. Polukhina A.N., Rukomoinikova V.P. Evaluation of the effectiveness of strategic tourism development programs (on the example of the Volga Federal District): monograph. Yoshkar-Ola: Volga State Technological University, 2015. (In Russ.).

12. Taylor D. Fundamentals of scientific management. High School, 1999. (In Russ.).

13. Fatkhutdinov R.A. Managing the competitiveness of an organization. Moscow: EKSMO, 2005. (In Russ.).

14. Khusaenov R.R. The methodology of rank correlation as a way of assessing small and medium-sized businesses in the service sector: from theory to practice / R.R. Khusaenov, I.V. Zhukovskaya. Microeconomics. 2019;2:50-56. (In Russ.).

Следить за новостями ИНЭС: