Author page: Zhukovskaya Irina V.

Theoretical and methodological foundations of the study of a tourist destination on the example of the Republic of Tatarstan

DOI: 10.33917/mic-2.103.2022.85-90

The scientific article summarizes the types, stages of the life cycle and the constituent elements of a tourist destination according to the R. Prossera method; the author’s definition of a tourist destination is given. A rating assessment of the indicator of the tourist destination of the Republic of Tatarstan was made on the basis of the points of dislocation of the centers of the tourist destination.

References:

1. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98.  (In Russ.).

2. Vdovkina V.N., Kholodilina Yu.E. Foreign experience of formation and development of tourist and recreational systems //Electronic collection of articles based on the materials of the XLIII student International Scientific and Practical conference. Novosibirsk: Publishing house of ANS «SibAK». 2018;8 (43):25-31. URL://www.sibac.info/archive/science/8(43).pdf (In Russ.).

3. Khusaenov R.R. The methodology of rank correlation as a way of assessing small and medium-sized businesses in the service sector: from theory to practice //Microeconomics. 2019;2:50-56. (In Russ.).

4. Maksakovsky N.V. Preliminary list of the World Heritage of Russia: history of development, modern composition, ways of optimization //Heritage and modernity. 2018;1(2):39-71. (In Russ.).

5. Official information of the Federal Agency for Tourism. URL: https: tourism.gov.ru

Systematization of scientific approaches to the study of competition and competitiveness of services: from theory to practice

DOI: 10.33917/mic-1.102.2022.75-82

In the scientific article, within the framework of the study of the terminological definitions of «competitiveness» and «competition», the concept of competitiveness of services is clarified. The classification of scientific schools in the field of management theory based on directive, descriptive and complex approaches is presented. The specific typology of the competitiveness of services in the context of the theoretical formula «personnel – processes – partners – products» is substantiated.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. / I.R. Galiullin I.R., I.V. Zhukovskaya // Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Market aspects of the implementation of the investment strategy of corporations // Economic Bulletin of the Republic of Tatarstan. 2009;4:42-45. (In Russ.).

3. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98. (In Russ.).

4. Leonov E.F. Improving the competitiveness of small and medium-sized enterprises in the service sector on the basis of the formation of an institutional space.: dis. Candidate of Economic Sciences: 08.00.05 / Leonov Egor Fedorovich. St. Petersburg, 2017. pp. 189-194. (In Russ.).

5. Mindeli D. Fundamentals of scientific management. High School, 1999. (In Russ.).

6. Robinson J. The economic origins of dictatorship and democracy. Higher Economics, 2006. 512 p. (In Russ.).

7. Fatkhutdinov R.A. Managing the competitiveness of an organization. Moscow: EKSMO, 2005. 546 p. (In Russ.).

8. Khusaenov Rustem R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components / Rustem R. Khusaenov, Irina V. Zhukovskaya //International Journal of Advanced Research in Engineering and Technology (IJARET). ISSN Print: 0976-6480 and ISSN Online: 0976-6499. 2020;11(3):276-291.

9. Shamatov I.K. Evaluation of the market of innovative startups and stakeholders on the example of the Republic of Tatarstan / I.V. Zhukovskaya, I.K. Shamatov // Microeconomics. 2021;5:30-35. (In Russ.).

Market research of the meso-economic level paid services in the context of economic instability

DOI: 10.33917/mic-6.101.2021.78-82

The scientific article reveals the characteristic features and features of the competitive market of paid services at the meso-economic level on the example of the Republic of Tatarstan. The analysis of the paid services market in the context of financial and economic indicators during the active phase of the pandemic and the instability of the economy is carried out. The study of the presented data was conducted on the basis of a survey of respondents of small and medium-sized businesses in the paid services market.

Systematization of theoretical and methodological approaches to the study of the competitiveness of enterprises on the example of tourism and recreation at the meso-level

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.

Assessment of the market of innovative startups and stakeholders on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.100.2021.30-35

The scientific article presents the directions of innovative ideas in the service market. Based on financial analysis, the market of innovative start-ups and stakeholders was studied for the largest representatives of the retail and retail turnover of the service sector of the Republic of Tatarstan using the example of players in the DIY.

Assessment of the market situation and the development of the service of the meso-economic level

DOI: 10.33917/mic-4.99.2021.57-62

The scientific article examines the terminological concepts of servicization, services and the service market within the framework of classical and modern scientific schools. Various types of services are classified and key factors contributing to the development of servicization and market conditions are identified. The competitive market of services is structured on the example of the Republic of Tatarstan.

Differentiation of methods of competitiveness management on the example of the service market of services

DOI: 10.33917/mic-3.98.2021.32-38

The scientific article puts forward theoretical and practical provisions, in aggregate constituting a new method of managing competitiveness in the service sector. The methodology proposed by the author makes it possible to ensure the effectiveness of the process of managing competitiveness in market conditions and instability of economic development, and can also be used for subsequent scientific and theoretical research, and in the practical activities of service enterprises in the course of developing effective management decisions.

Service market segmentation: problems, solutions

DOI: 10.33917/mic-2.97.2021.32-37

The scientific article summarizes the concept of the service market of services. Based on the analysis of the respondents ‘ personal data, an attempt is made to segment the market by priority market niches that tend to be commercialized in the aspect: medical services, educational services, financial and information services on the example of the meso – level of the study-the Republic of Tatarstan.

Attributive model of innovative solutions: from theory to practice

DOI: 10.33917/mic-1.96.2021.22-26

The scientific article reveals attributive models of innovative solutions on the example of information technology; the application of multichannel attribution in the field of small and medium-sized businesses has been substantiated, and key principles for the successful strategic development of innovations have been proposed.

Specificity of the service market research on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.