Service market segmentation: problems, solutions

DOI: 10.33917/mic-2.97.2021.32-37

The scientific article summarizes the concept of the service market of services. Based on the analysis of the respondents ‘ personal data, an attempt is made to segment the market by priority market niches that tend to be commercialized in the aspect: medical services, educational services, financial and information services on the example of the meso – level of the study-the Republic of Tatarstan.