The underwriting method as a tool for analyzing the demand for services (on the example of the Republic of Tatarstan)

DOI: 10.33917/mic-5.106.2022.100-104

The scientific article presents the trends in the development of services based on the applications of popular search queries of potential consumers, which allow analyzing the demand for trends in goods (services) using the example of the Republic of Tatarstan.


1. Novikov A.V., Slabskaya D.N. Underwriting: international practice // Questions of Russian international law. 2021;11(2A):40-46. (In Russ.).

2. Shinkevich M.V. Specifics of the study of the competitive advantages of the service sector market at the mesoeconomic level: theory and practice. / M.V. Shinkevich, I.V. Zhukovskaya // Microeconomics. 2019;2:38-43. (In Russ.).

3. Klishina Yu.E., Uglitskikh O.N., Volodina A.V. The use of underwriting technology in insurance // Innovative economy: prospects for development and improvement. 2021;5(55):74-78. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

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Who Wants to be the First? From Competition to Service by Faith in Christ


The article dwells on spiritual prerequisites and weaknesses of the modern conception of competition, as well as the possibility of transforming it from the point of view of Truth — the Orthodox faith in Jesus Christ, the Son of God.


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Theoretical and methodological foundations of the study of a tourist destination on the example of the Republic of Tatarstan

DOI: 10.33917/mic-2.103.2022.85-90

The scientific article summarizes the types, stages of the life cycle and the constituent elements of a tourist destination according to the R. Prossera method; the author’s definition of a tourist destination is given. A rating assessment of the indicator of the tourist destination of the Republic of Tatarstan was made on the basis of the points of dislocation of the centers of the tourist destination.


1. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98.  (In Russ.).

2. Vdovkina V.N., Kholodilina Yu.E. Foreign experience of formation and development of tourist and recreational systems //Electronic collection of articles based on the materials of the XLIII student International Scientific and Practical conference. Novosibirsk: Publishing house of ANS «SibAK». 2018;8 (43):25-31. URL:// (In Russ.).

3. Khusaenov R.R. The methodology of rank correlation as a way of assessing small and medium-sized businesses in the service sector: from theory to practice //Microeconomics. 2019;2:50-56. (In Russ.).

4. Maksakovsky N.V. Preliminary list of the World Heritage of Russia: history of development, modern composition, ways of optimization //Heritage and modernity. 2018;1(2):39-71. (In Russ.).

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Differentiation of methods of competitiveness management on the example of the service market of services

DOI: 10.33917/mic-3.98.2021.32-38

The scientific article puts forward theoretical and practical provisions, in aggregate constituting a new method of managing competitiveness in the service sector. The methodology proposed by the author makes it possible to ensure the effectiveness of the process of managing competitiveness in market conditions and instability of economic development, and can also be used for subsequent scientific and theoretical research, and in the practical activities of service enterprises in the course of developing effective management decisions.

Service market segmentation: problems, solutions

DOI: 10.33917/mic-2.97.2021.32-37

The scientific article summarizes the concept of the service market of services. Based on the analysis of the respondents ‘ personal data, an attempt is made to segment the market by priority market niches that tend to be commercialized in the aspect: medical services, educational services, financial and information services on the example of the meso – level of the study-the Republic of Tatarstan.

Specificity of the service market research on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.