DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.

Each person has his own plans, ideas, dreams. In order to achieve the results desired it is necessary to move systematically, step by step to solution of the set tasks. Possessing technologies for transforming ideas into clearly defined goals and their implementation will help anybody on the difficult way of increasing personal effectiveness. The book by T.M. Kudeshova and S.G. Kudeshova “Effective weekdays. A “low start” to high achievements” will allow to study gradually the whole set of secrets necessary for realizing personal plans, regardless of the sphere of life: family, career, sport, travelling, creativity, education — the book will suit for each of them.

Today, the information economic space can be boldly divided into traditional, old and new one, which has linked the economy with the computer industry. The use of products associated with the abstract art trends is conditioned by desire to show the significance of the name and works of the great Russian artist Kandinsky. Kandinsky’s conquest of the Internet falls on the time of the computer industry. When the artist’s creative ideas reached the Internet, the use of his works became the property of producers and consumers of goods. During his life, Kandinsky himself could hardly imagine the consonance of the abstract art with computer technologies. Life has proved that perception of Kandinsky’s creative work by producers and consumers is performed through trend and the brand. An active economic life begins, creative ideas and images of Kandinsky’s paintings work in a market economy, they earn money. It is enough to type “Kandinsky” in Internet and to see that not only the name, but also his abstract art inspired industrialists, trade, marketing, designers, advertising. We speak about using Kandinsky’s paintings while organizing exhibitions, for decorating goods, packaging, design, advertising. He is interesting for scientific circles, industrial circles, advertising circles — everywhere, where the modern economic information space extends.

You cannot go forward if you don’t know what are the strengths and weaknesses of your business and your competitors’ business.

For health care institutions the most productive is the concept of socially responsible marketing.