The underwriting method as a tool for analyzing the demand for services (on the example of the Republic of Tatarstan)

DOI: 10.33917/mic-5.106.2022.100-104

The scientific article presents the trends in the development of services based on the applications of popular search queries of potential consumers, which allow analyzing the demand for trends in goods (services) using the example of the Republic of Tatarstan.

References:

1. Novikov A.V., Slabskaya D.N. Underwriting: international practice // Questions of Russian international law. 2021;11(2A):40-46. (In Russ.).

2. Shinkevich M.V. Specifics of the study of the competitive advantages of the service sector market at the mesoeconomic level: theory and practice. / M.V. Shinkevich, I.V. Zhukovskaya // Microeconomics. 2019;2:38-43. (In Russ.).

3. Klishina Yu.E., Uglitskikh O.N., Volodina A.V. The use of underwriting technology in insurance // Innovative economy: prospects for development and improvement. 2021;5(55):74-78. (In Russ.).

4. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

6. Rostourism website // https://tourism.gov.ru/

Competitiveness of the Russian market of tourist services: from theory to practice

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

References:

1. Official data of the Federal Agency for Tourism. URL: https://tourism.gov.ru

2. Zhukovskaya I.V. Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice // Microeconomics. 2022;3:38-45. (In Russ.).

3. Shamatov I.K. A study of the market of paid services of the meso economic level in the context of economic instability / I.K. Shamatov, I.V. Zhukovskaya // Microeconomics. 2021;6:78-82. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78.

Systematization of scientific approaches to the study of competition and competitiveness of services: from theory to practice

DOI: 10.33917/mic-1.102.2022.75-82

In the scientific article, within the framework of the study of the terminological definitions of «competitiveness» and «competition», the concept of competitiveness of services is clarified. The classification of scientific schools in the field of management theory based on directive, descriptive and complex approaches is presented. The specific typology of the competitiveness of services in the context of the theoretical formula «personnel – processes – partners – products» is substantiated.

References:

1. Galiullin I.R. Innovative competitive advantages of service sector enterprises: macro, meso-level research. / I.R. Galiullin I.R., I.V. Zhukovskaya // Microeconomics. 2017;6:68-73. (In Russ.).

2. Zhukovskaya I.V. Market aspects of the implementation of the investment strategy of corporations // Economic Bulletin of the Republic of Tatarstan. 2009;4:42-45. (In Russ.).

3. Zhukovskaya I.V. Specifics of service market research on the example of the Republic of Tatarstan // Microeconomics. 2020;5:93-98. (In Russ.).

4. Leonov E.F. Improving the competitiveness of small and medium-sized enterprises in the service sector on the basis of the formation of an institutional space.: dis. Candidate of Economic Sciences: 08.00.05 / Leonov Egor Fedorovich. St. Petersburg, 2017. pp. 189-194. (In Russ.).

5. Mindeli D. Fundamentals of scientific management. High School, 1999. (In Russ.).

6. Robinson J. The economic origins of dictatorship and democracy. Higher Economics, 2006. 512 p. (In Russ.).

7. Fatkhutdinov R.A. Managing the competitiveness of an organization. Moscow: EKSMO, 2005. 546 p. (In Russ.).

8. Khusaenov Rustem R. Development of Innovative Infrastructure Services in The Conditions of Discreteness of Its Components / Rustem R. Khusaenov, Irina V. Zhukovskaya //International Journal of Advanced Research in Engineering and Technology (IJARET). ISSN Print: 0976-6480 and ISSN Online: 0976-6499. 2020;11(3):276-291.

9. Shamatov I.K. Evaluation of the market of innovative startups and stakeholders on the example of the Republic of Tatarstan / I.V. Zhukovskaya, I.K. Shamatov // Microeconomics. 2021;5:30-35. (In Russ.).

Market research of the meso-economic level paid services in the context of economic instability

DOI: 10.33917/mic-6.101.2021.78-82

The scientific article reveals the characteristic features and features of the competitive market of paid services at the meso-economic level on the example of the Republic of Tatarstan. The analysis of the paid services market in the context of financial and economic indicators during the active phase of the pandemic and the instability of the economy is carried out. The study of the presented data was conducted on the basis of a survey of respondents of small and medium-sized businesses in the paid services market.

Assessment of the market of innovative startups and stakeholders on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.100.2021.30-35

The scientific article presents the directions of innovative ideas in the service market. Based on financial analysis, the market of innovative start-ups and stakeholders was studied for the largest representatives of the retail and retail turnover of the service sector of the Republic of Tatarstan using the example of players in the DIY.

Assessment of the market situation and the development of the service of the meso-economic level

DOI: 10.33917/mic-4.99.2021.57-62

The scientific article examines the terminological concepts of servicization, services and the service market within the framework of classical and modern scientific schools. Various types of services are classified and key factors contributing to the development of servicization and market conditions are identified. The competitive market of services is structured on the example of the Republic of Tatarstan.

Differentiation of methods of competitiveness management on the example of the service market of services

DOI: 10.33917/mic-3.98.2021.32-38

The scientific article puts forward theoretical and practical provisions, in aggregate constituting a new method of managing competitiveness in the service sector. The methodology proposed by the author makes it possible to ensure the effectiveness of the process of managing competitiveness in market conditions and instability of economic development, and can also be used for subsequent scientific and theoretical research, and in the practical activities of service enterprises in the course of developing effective management decisions.

Specificity of the service market research on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.94.2020.93-98

The research article studies the specifics of the service market using the example of the Republic of Tatarstan, within the framework of which the structural components of improving the quality of service are identified and the main directions for the development of innovations are determined. The monitoring of the state and development of the service market was carried out, in the process of which the respondents assessed the problem areas on a 5-point scale. When researching the questionnaires of a sociological survey, the main directions of development of the service sector are presented.

Features of the development of a competitive market for the service sector using the example of the Volga Federal District

DOI: 10.33917/mic-3.92.2020.99-104

The article presents the structural features of the competitive market for the service sector using the example of the Volga Federal District; the most active market segments were identified; empirically calculated market volume of paid services. On the basis of net profit indicators and the numerical characteristics of economically significant subjects of the service market, the factors hindering business activity of the level are identified.