DOI: 10.33917/mic-4.105.2022.86-91

The Russian Federation is in the process of searching for effective tools for state management of the development of rural areas that ensure the integrated development of the countryside throughout the country. The article considers the issue of the need to develop the socio-economic policy of the village, taking into account the main tasks and principles in the field of ensuring the sustainable development of rural areas. Currently, the sustainable development of rural areas is an important component of the food security of the state, stability and independence.

DOI: 10.33917/mic-4.111.2023.73-81

Considers the sustainable development of human capital as the basis for scientific and technological transformations of the Russian economy. The importance of considering this problem is due to the fact that innovative development, ensuring the technological security of the state, directly depends on the people who are called upon to solve this problem, on the level of human capital, the bearer of which they are. The aim of the study was to assess the relationship between innovation activity and the level of human capital, to study the state of the main components of human capital, to identify problems and possible solutions. In the course of the study, general theoretical methods were used: analysis, synthesis, induction and deduction. The analysis showed that the global leaders in the field of innovation also occupy strong positions in terms of the level of human capital, and this trend is also typical for Russian regions. The study indicated the presence of a number of problems in the development of the main components of human capital, which, to a certain extent, is due to a decrease in federal budget spending on the main areas directly related to the development of human capital. A possible solution to the identified problems is proposed through the development and adoption of a comprehensive state program for the formation and development of human capital.

References: 

1. Decree of the Government of the Russian Federation dated May 20, 2023 No. 1315-r “On approval of the Concept of technological development for the period up to 2030”. URL: https://www.consultant.ru/document/cons_doc_LAW_447895/

2. Global Innovation Index 2022

3. Rating of regions by scientific and technological development – the results of 2021. URL: https://riarating.ru/infografika/20221024/630231634.html

4. Human development index in Russia: regional differences. URL: https://ac.gov.ru/uploads/2-Publications/analitika/2022/_2021_long.pdf

5. Most educated countries in 2023. URL: https://translated.turbopages.org/proxy_u/en-ru.ru.822d3c45-64ae8608-e9b7ec27-74722d776562/https/worldpopulationreview.com/country-rankings/most-educated-countries

6. Information and analytical materials based on the results of monitoring the activities of educational institutions of higher education. URL: https://monitoring.miccedu.ru/?m=vpo&year=2021

7. In 2022, the size of the market for additional professional education in Russia decreased by 3.8%: from 824 to 793 million acad. hours. URL: https://businesstat.ru/news/additional_professional_education/

8. Demographics. URL: https://rosstat.gov.ru/folder/12781

9. Life expectancy in Russia rose to a record high after a two-year decline. URL: https://www.rbc.ru/economics/26/03/2023/641f04989a7947c736e37524

10. On the results of the work of the Ministry of Health of the Russian Federation in 2022 and tasks for 2023. URL: http://medinvestclub.ru/wp-content/uploads/2023/04/About-results-of-work.pdf

11. The main directions of the budget, tax and customs tariff policy for 2023 and for the planning period of 2024 and 2025. URL: https://minfin.gov.ru/common/upload/library/2022/10/main/Osn_2023-2025.pdf

DOI: 10.33917/mic-4.105.2022.5-23

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the ideal, developing a strategy and essential details of promotion.

References:

1. Aivazyan S.A., Buchstaber V.M., Yenyukov I.S., Meshalkin L.D. Applied statistics: Classification and reduction of dimensionality. M.: Finance and statistics, 1989. 607 p. (In Russ.).

2. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space. Building perfect images. Microeconomics. 2021;3:22-31. (In Russ.).

4. Zakuskin S.V. Analysis of consumer ideals in the space of image-forming factors. Problem definition and identifying the factors. Microeconomics. 2021;2:19-31. (In Russ.).

5. Zakuskin S.V. Accounting commercial attractiveness when segmenting the target group. Creative economy. 2021;15(2). (In Russ.).

6. Zakuskin S.V. Segmentation of the target group based on consumer preferences. Creative economy. 2021;15(1). (In Russ.).

7. Zakuskin S.V. Particularities of the analysis of the market images formedness and differentiation in the rational relation space. Creative economy. 2020;14(12). (In Russ.).

8. Zakuskin S.V. Control of the movement of market images relative to consumer ideals. Creative economy. 2020;14(9):2055-2078. (In Russ.).

9. Zakuskin S.V. Analysis of market images differentiation. Creative economy. 2020;14(7):1447-1466. (In Russ.).

10. Zakuskin S.V. Analysis of market images formedness. Creative economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 8. The combination of rational and emotional aspects. Creative economy. 2020;14(3):367-398. (In Russ.).

12. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102. (In Russ.).

13. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937. (In Russ.).

14. Kal’kova N.N. Research of consumer preferences and factors influencing the choice of cheese in a real environment. Bulletin of the Altai Academy of Economics and Law. 2021;8-1:22-31. (In Russ.).

DOI: 10.33917/mic-4.105.2022.24-33

This article evaluates the financial potential and corporate asset management policy of RUSAL URAL JSC in the context of economic sanctions. It is established that RUSAL URAL JSC combines an aggressive policy of managing current assets and an aggressive type of policy of managing current liabilities. Thus, a comprehensive operational management policy can also be characterized as aggressive. JSC RUSAL URAL has low ratings for almost all components of the financial potential of the corporation (FPC), therefore, it can be assigned a low level of FPC. Thus, the corporation is not financially stable. In order to improve the financial position of the corporation, increase its stability and solvency, it is possible to change the policy of managing current liabilities from aggressive to moderate, i.e. reduce the share of short-term loans in the total amount of liabilities.

References:

1. Bezpalov V.V. The mechanism of restructuring the management system of an industrial enterprise. Publishing house: Knorus. Moscow, 2013. 169 p. (In Russ.).

2. Ksenofontova H.Z., Filatov V.V., Mishakov V.Yu., Nechaev B.P., Osinskaya T.V., Panov S.A. Transformation of the knowledge structure of managers of an industrial company – a source of development of their new competencies: a regional aspect. News of higher educational institutions. Technology of the textile industry. 2020;4(388):157-164. (In Russ.).

3. Filatov V.V., Dorofeev A.Yu., Deeva V.A., Knyazev V.V., Kobulov B.A., Kobiashvili N.A., Mukhina T.N., Palastina I.P., Rudenko O.E., Osinskaya T.V. Theoretical foundations of designing management systems of industrial enterprises in conditions of economic instability. Moscow, 2008. (In Russ.).

4. Filatov V.V., Alekseev A.E., Shlenov Yu.V., Vorobyev D.I., Dorofeev A.Yu., Dolgova V.N., Zhenzhebir V.N., Pshava T.S., Fadeev A.S., Fedorov B.K., Shestov A.V. Machine-building complex of the Russian Federation: sectoral, regional and strategic aspects of development. Kursk, 2017. (In Russ.).

5. Bobryshev A.D., Tumin V.M., Savelyev A.V., Alenina E.E., Trifonov V.A. The place of infrastructure in the innovative ecosystem of industry. In the collection: Achievements in the field of economics, business and management research (AEBMR). 2022. pp. 37-43.

6. Gumerov A.V., Mukhomorova I.V., Sadykova R.R., Fatihova L.E., Chikisheva N.M., Simonova L.M., Alenina E.E. The program “Client’s voice” as a tool for business structure innovation. Journal of Sustainable Development. 2015;8(3):263-270.

7. Kadyrova O.V., Polyanskaya O.A., Dymova O.O., Bespalova V.V., Okomina E.A. Methods of evaluating the effectiveness of the organization of maintenance and repair at the enterprise. In the collection: Achievements in Economics, Business and Management Studies (AEBMR). Materials of the International Scientific and Practical Conference «Russia 2020 – a new reality: Economy and Society». 2021. pp. 173-176.

8. Tatarenko V.N., Polyanskaya O.A., Shaitarova O.E., Tereshchenko S.V., Melentyeva N.I. Synergetics of subject-object interactions in the context of the digital paradigm. In the collection: IOP Conference Series: Earth and Environmental Science. 2. Ser. «II All-Russian Scientific and Technical Conference «Digital technologies in forestry». 2021. p. 012032.

DOI: 10.33917/mic-4.105.2022.33-38

This article discusses anti-Russian sanctions imposed from 2014 to the present. Based on open data and Rosstat statistics, the dynamics of inflation and real incomes of the population are analyzed. Conclusions are drawn about the futility of anti-Russian sanctions, and basically not achieving the goals set by the initiators.

DOI: 10.33917/mic-4.105.2022.39-44

The scientific article presents an analysis of the Russian competitive market of tourism services, classifies promising areas of domestic tourism, and defines a strategy for the development of Russian outbound (inbound) tourism.

DOI: 10.33917/mic-4.105.2022.45-52

The article is devoted to approaches to structuring the subjects of the Russian gas industry taking into account the role of the gas industry in the state economy and its unique features. The article discusses global challenges for the Russian gas industry in the conditions of energy transition. An analysis of the structuring of the subjects of the gas industry of Russia is being carried out; foreign experience is being considered with the identification of key features. An author’s approach to structuring the subjects of the gas industry of Russia is offered, combining the strengths of Russian and foreign approaches.

DOI: 10.33917/mic-4.105.2022.53-64

Asset Retirement Obligations (ARO) are legal obligations to complete the closure of a facility when a long-lived tangible asset, such as an oil well, offshore platform, pipeline, or terminal, is permanently decommissioned. The most common type of ARO for an oilfield is the legal requirement to plug and abandon and restore the site of oil and gas wells to their original natural level at the end of their useful life.

The term «oilfield ARO» is used to cover the full range of statutory activities for the disposal of oil assets, including reclamation and environmental restoration. Interim and subsequent ARO carry additional financial risks.

DOI: 10.33917/mic-4.105.2022.65-73

This study considers the analysis of modern conditions in the energy market, which currently objectively requires a fundamentally new strategic management of natural gas consumption at industrial enterprises. The existing strategy for the energy-efficient use of natural gas does not meet the current energy situation in the world and does not allow a comprehensive assessment of all the processes that take place at the enterprise, which in turn affects the environmental situation, the efficiency of the use of natural gas and the rational formation of the fuel and energy balance of an industrial enterprise. Systemic conceptual provisions are needed that would allow the fundamentally new implementation of strategic energy management at the enterprise, which would ensure sustainable economic growth of the industrial enterprise and environmental balance in the region.

References:

1. Akmaeva R.I. Development of effective management at industrial enterprises in Russia: Author’s abstract. diss. … doct. eq. Sciences / R.I. Akmaeva. Volgograd. 2007. 49 p. (In Russ.).

2. Burkov V.N., Zalozhnev A. Yu., Leontyev S. V., Novikov D. A., Chernyshev R. A. Mechanisms for financing regional development programs. Moscow: IPU RAN, 2002. 55 p. (In Russ.).

3. Nikiforov G.V., Zaslavets B.I. Energy saving at metallurgical enterprises. Magnitogorsk, MSTU, 2000. (In Russ.).

4. Theory of forecasting and decision making. M.: Higher school, 1977. 145 p. (In Russ.).

5. Lisienko V.G., Shchelokov Ya.M. Energy analysis – methodology of energy saving in metallurgy // Energy of the region. 2000. No. 1. (In Russ.).

6. Nekrasov A.S. Construction and analysis of the energy balance. (Questions of methodology and methodology) / A.S. Nekrasov, Yu.B. Sinyak, V.A. Yanpolsky. Moscow: Nauka, 1974. 180 p. (In Russ.).

7. Beschinsky A.A. Energy saving policy and development of electrification / А.А. Beschinsky, Yu.M. Kogan // Economic problems of electrification / A.A. Beschinsky, Yu.M. Kogan. M., 1983. Ch 2.P. 297-335. (In Russ.).

8. Power industry in Russia 2030: Target vision / Under total. ed. B.F. Weinsicher. Moscow: Alpina Business Books, 2008. 360 p. (In Russ.).

9. Koksharov V.A. The concept of effective management of energy consumption of an industrial enterprise // Bulletin of the UMO Series «Economics, statistics and informatics». Moscow: MESI, 2014;4:66-71. (In Russ.).

10. Koksharov V.A. The concept of effective energy consumption management of an industrial enterprise // Bulletin of the UMO Series «Economics, statistics and informatics». Moscow: MESI, 2014;4:66-71. (In Russ.).

11. Beschinsky A.A. Development of the global fuel and energy balance in the long term and the role of new energy sources. Beschinsky, T.V. Inaura // Achievements and Prospects. 1982;27:64-74. (In Russ.).

12. Andronov M. Energy supply sector. Actual challenges and development prospects // Energorynok. 2011;05 (88):29-30. (In Russ.).

13. Kirshina I.A. Formation of a mechanism for strategic management of natural gas consumption by industrial enterprises // Microeconomics.2022;3:12-20. (In Russ.).

DOI: 10.33917/mic-4.105.2022.74-79

The article considers the problems of budgeting development in the sphere of regional management from traditional (estimated) budgeting by costs to the new budgeting, aimed at the results of state structures activity. It is substantiated that the implementation of national and federal projects entails the need for the development, approval and implementation of many projects at different levels of state and municipal administration. It is noted that the transition to the new budgeting will allow to formulate the information base, adequate to the development strategy of the region and the vector of political decisions.