DOI: 10.33917/mic-3.98.2021.39-44

The COVID-19 pandemic has brought about significant changes in business management, creating several challenges and opening up new opportunities for development. The purpose of the study is to formulate recommendations for business management in a pandemic and post-pandemic period. The authors concluded that the pandemic not only caused problems, but also opened up new opportunities in the context of digitalization. The recommendations for business management proposed by the authors are to use the possibilities of digital economy and flexible approaches to management, to increase information security, to optimize resources as well as to prioritize projects in terms of their economic efficiency.

DOI: 10.33917/mic-3.98.2021.45-56

The necessity of a multidimensional approach to the assessment of energy transition is considered. There is a growing trend towards abandoning investment in publicly traded oil and gas companies and the need for environmental and social management measures to introduce the concept of “sustainable” investments. Emphasis is placed on responsible investments in the oil and gas industry, taking into account factors of the environment, social and governance (ESG). The relationship between ESG, finance and economics is discussed. The results of the activities of oil and gas companies in the context of the ESG requirements are presented. Information on the capacities and volumes of renewable energy sources production by the largest companies has been systematized. The conclusion is made about the dominance of the climate change problem in the tasks of financial management.

DOI: 10.33917/mic-3.98.2021.57-64

The analysis of methods for reducing the carbon intensity of pipeline gas and LNG and the development of renewable energy for the long term in Russia and the world is given. Considerable attention is paid to the conflict of interests of the German parties around the «Nord Stream 2» gas pipeline, which is particularly evident before the elections to the German Bundestag, which will be held on September 26, 2021.

The conclusion about the great environmental friendliness and economy of the «Nord Stream 2» is justified.

The analysis of the long-term program for the development of LNG production in the Russian Federation, adopted by the Decree of the Government of the Russian Federation on March 16, 2021, is given.

DOI: 10.33917/mic-3.98.2021.65-74

The digital transformation in the oil and gas industry is in full swing, requiring constant updating of personnel competencies. The system of personnel training does not cope with the task of providing advanced education. High-tech industries are experiencing a personnel shortage. Corporate universities are more dynamic in their development and are able to quickly reflect on external changes. The purpose of the study is to identify elements of the corporate environment, the presence of which allows companies to provide personnel for strategic projects. Currently, the author considers the most significant elements to be a knowledge management system; HR analytics based on predictive analytics and big Data analysis (Big Data); the use of immersive educational technologies; a training workplace and personnel training costs. Based on the point-factor analysis, the author developed a methodology for assessing the role of the corporate university in the staffing of the company’s strategic projects. Based on the results obtained, it was possible to rank foreign and Russian oil and gas companies according to their ability to provide strategic projects with personnel with the required set of competencies.

DOI: 10.33917/mic-3.98.2021.75-85

The article describes the main parameters affecting the economic efficiency of projects for the modernization of existing generation facilities to the level of autonomous hybrid power plants using renewable energy sources in hard-to-reach territories, an analysis is carried out and a methodology for assessing the investment efficiency of a project is obtained, key relationships between technical and economic parameters.

DOI: 10.33917/mic-3.98.2021.86-94

The paper represents a system of indicators that allow evaluating the efficiency of regulation of distribution network operators. The indicators are harmonized with the sustainable development and energy security goals. The indicators are grouped into three levels (micro-, meso- and macroeconomic ones) and categorized according to their influence on economic, ecological and social challenges. A method of visualization of produced estimates in micro- and mesoeconomic levels is introduced. The method allows simplifying the complex efficiency estimation of regulation of distribution network operators.

DOI: 10.33917/mic-3.98.2021.95-103

The article deals with international and Russian documents defining strategic directions, goals and plans of environmental protection activities. It was found out that basically all international agreements regulate measures to protect the air basin and preserve the forests of the planet, reduce emissions of harmful and polluting substances into the atmosphere. In the Russian Federation, these activities are regulated by national projects, for example, the Ecology project. The authors propose methods that allow analyzing the state of environmental components, the level of their pollution and the costs of environmental protection on the basis of available data from the annual statistical reports of the Russian Federation.

DOI: 10.33917/mic-3.98.2021.5-14

The purpose of this work is to prepare proposals for the use of simulation methods for solving the problems of planning and forecasting the financial results of credit institutions. The article addresses the following issues: 1) an analysis of the activities of credit institutions of the Russian Federation was carried out, based on the results of which “pain points” were identified – unresolved problems, including the management of overdue loan debt; 2) the feasibility of using simulation modeling methods for the development of scenarios for the development of commercial banks was justified; 3) an approach based on simulation modeling was proposed to determine the impact of the amount of overdue debt on the indicators and economic standards of activity.

DOI: 10.33917/mic-3.98.2021.15-21

This article presents a managerial analysis of socio-cultural activities using the L. Euler diagram. When separating the concepts of «culture» and «quality», «quality» and «values», «values» and «culture», such concepts as «quality culture», «cultural values» and «quality of culture» are formed. This confirms the relevance of the use of L. Euler diagrams, which were used to analyze the components in the field of culture. This tool helped the authors to illustrate the relationships between different concepts and to formulate new definitions that come from the analyzed concepts.

DOI: 10.33917/mic-3.98.2021.22-31

The problem of analyzing consumer ideals in the image-forming space with an emphasis on the correctness of the application of methods and the interpretation of the results is considered. Approaches and methods of constructing images of ideal products/ brands/ firms in the perception of representatives of the target group are presented. The issues of product/ brand/ company promotion based on the analysis of consumer ideals are discussed. Examples of solving practical problems of constructing ideal images of goods/ brands/ firms in the space of preferences, analyzing the configuration of ideal images, their formation and differentiation in relation to the creation of a strategy and the development of promotion details are given using the proposed approach.

This article is a continuation of the author’s research presented in No 2 (97) of the journal for 2021.