DOI: 10.33917/es-5.191.2023.138-143

The article dwells on the issues of forming and implementing a brand management strategy, the main stages of its formation are specified and the criteria for effective advertising communications are identified.

References:

1. Borisov B.L. Tekhnologiya reklamy i PR [Advertising Technology and PR]. Moscow, Grand-Fair, 2004, 624 p.

2. Vikent’ev I.L. Priemy reklamy i Public Relations [Advertising Techniques and Public Relations]. Saint Petersburg, Biznes-pressa, 2001, 380 p.

3. Domnin V.N. Brending [Branding]. Moscow, YuRAIT, 2020, 494 p.

4. Dei D. Strategicheskii marketing [Strategic Marketing]. Moscow, Eksmo-Press, 2003, 640 p.

5. Chernatoni L., Makdonal’d M. Brending. Kak sozdat’ moshchnyi brend [Branding. How to Build a Strong Brand]. Moscow, Yuniti-Dana, 2006, 560 p.

DOI: 10.33917/es-5.191.2023.72-77

In the context of growing technological gap between the Russian Federation and developed countries, restrictions on developing scientific research and innovation due to narrowing scientific cooperation opportunities, reduced access to world scientifictechnical achievements and scientific equipment, as well as low demand from public and business sectors of the economy for scientific, scientific-technical and innovative products, the role of strategic management in the sphere of scientific-technological development, aimed at increasing the role of science in reproductive processes, ensuring the optimal choice of priority areas in science, technology and engineering, concentration of existing scientific, technical and innovative potential for their implementation in a short term, is significantly increasing. The present article analyzes the current system of state strategic management of scientific-technological development, gives recommendations for its improvement with a focus on the final result of scientific, scientific-technical and innovative activities by ensuring the integrity and continuity of innovative processes.

References:

1. Nauka. Tekhnologii. Innovatsii: 2023: Kratkii statisticheskii sbornik [Science. Technologies. Innovations: 2023: Brief Statistical Compendium]. Moscow, NIU VShE, 2023, 102 p.

2. Mindeli L.E., Ostapyuk S.F., Fetisov V.P. Gosudarstvennoe upravlenie nauchno-tekhnicheskoi deyatel’nost’yu v Rossii: sostoyanie i perspektivy [State Management of Scientific and Technical Activities in Russia: Current State and Prospects]. Moscow, Institut problem razvitiya nauki RAN, 2018, 108 p.

3. Ostapyuk S.F., Fetisov V.P. O sovershenstvovanii modeli strategicheskogo upravleniya v sfere nauki i tekhnologii [On Improving the Strategic Management Model in the Field of Science and Technology]. Mikroekonomika, 2022, no 6, pp. 5–18.

4. Chereshnev V.A., Todosiichuk A.V. Nauka v Rossii: sostoyanie, problemy, perspektivy razvitiya [Science in Russia: State, Problems, Development Prospects]. Vestnik Rossiiskoi akademii nauk, 2022, vol. 92, no 3, pp. 201–212.

5. Todosiichuk A.V. Usloviya i faktory nauchno-tekhnologicheskogo i innovatsionnogo razvitiya ekonomiki [Conditions and Factors of Scientific, Technological and

Innovative Development of the Economy]. Vestnik Rossiiskoi akademii nauk, 2023, vol. 93, no 3, pp. 237–245.

6. Indikatory nauki: 2022: Statisticheskii sbornik [Science Indicators: 2022: Statistical Compendium]. Moscow, NIU VShE, 2022, 400 p.

7. Sotsial’no-ekonomicheskoe polozhenie Rossii. 2022 god [Socio-economic Situation in Russia. 2022]. Moscow, Federal’naya sluzhba gosudarstvennoi statistiki, 2022, no 12, 340 p.

8. Sotsial’no-ekonomicheskoe polozhenie Rossii. 2023 god [Socio-economic Situation in Russia. 2023]. Moscow, Federal’naya sluzhba gosudarstvennoi statistiki, 2023, no 5, 287 p.

9. Todosiichuk A.V. Upravlenie naukoi v nestatsionarnoi ekonomike [Management of Science in a Non-stationary Economy]. Naukovedcheskie issledovaniya, 2022, no 3, pp. 71–85.

DOI: 10.33917/mic-4.111.2023.51-55

The concept of «digital twin» as a tool for building strategic planning for the industrial sector is generalized. The use of leadership «models» in strategic planning is substantiated, the stages of evolution and the stages of building a «digital twin» in production are reflected.

References: 

1. Andreev Yu.S., Tsarev M.V. Digital twins in industry: development history, classification, development scenarios. Economics and Management. St. Petersburg, 2019. pp. 45-46. (In Russ.).

2. Zhukovskaya I.V. Service market segmentation: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

3. Mineva O.K., Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

DOI: 10.33917/es-3.189.2023.16-23

Economic-legal relations in organizing extraction and turnover of minerals was studied, typical economic strategies for organizations of the extractive sector of the economy were identified, effectiveness of implementing the portfolio strategies in the largest coal mining companies of Russia was shown, assessment of investments in the strategic innovation portfolio of an organization of the extractive sector of the Russian economy was proposed.

References:

1. Artov A.M., Laperdina T.G., Strizhova T.A., Khotuleva M.V., Chechetkin V.A., Perfil’eva E.V. Instrumenty strategicheskoi ekologicheskoi otsenki dlya planirovaniya razvitiya gornodobyvayushchei promyshlennosti v Rossii [Strategic Environmental Assessment Tools for Planning the Development of the Mining Industry in Russia]. Metodich. posobie. Moscow, Novokuznetsk, 2020, 132 p.

2. IM-EX.INFO. Informatsionno-analiticheskaya kompaniya [Sait], available at: http://imex.info/?_openstat=ZGlyZWN0LnlhbmRleC5ydTs2NTQ2OTY2MzsxMjQ3MDA2ODQxNzt5YW5kZXgucnU6cHJlbWl1bQ&yclid=6963604192633815039/

3. Petrenko I.E. Itogi raboty ugol’noi promyshlennosti Rossii za 2021 [The Results of the Work of the Coal Industry in Russia for 2021]. Ugol’, 2022, no 3, pp. 9–23.

4. OOO “El’gaugol” [Elgaugol LLC]. Integrum. Proverka kontragenta, available at: https://contragent.integrum.ru/ul/accounting/7550562.

5. Stolbova N.F., Isaeva E.R. Petrologiya uglei [Petrology of Coals]. Ucheb. Posobie. Tomskii politekhnicheskii universitet, Tomsk, Izd-vo Tomskogo politekhnicheskogo un-ta, 2013, 77 p.

6. Kholodov V.N. Tipy katageneticheskikh transformatsii v stratisfere i osadochnye poleznye iskopaemye [Types of Catagenetic Transformations in the Stratisphere and Sedimentary Minerals]. Uchenye zapiski Kazanskogo universiteta, vol. 153, book 4. Kazan’, 2011, pp. 16–53.

7. Perechen’ investitsionnykh proektov, napravlennykh na realizatsiyu Programmy razvitiya ugol’noi promyshlennosti Rossii na period do 2035 goda. Prilozhenie 8 [List of Investment Projects Aimed at Implementing the Russian Coal Industry Development Program for the Period up to 2035. Appendix No. 8.]. Normativnye i sudebnye akty RF, available at: https://sudact.ru/law/rasporiazhenie-pravitelstva-rf-ot-13062020-n-1582-r/programma-razvitiia-ugolnoipromyshlennosti-

rossii/prilozhenie-n-8/

8. Ermakova N.M. Privlechenie inostrannykh investitsii v neftegazodobyvayushchuyu promyshlennost’ Rossiiskoi Federatsii [Attracting Foreign Investment in the Oil and Gas Industry of the Russian Federation]. Problemy rynochnoi ekonomiki, 2019, no 1, pp. 37–43.

9. Sirotkin S.A., Kel’chevskaya N.R. Ekonomicheskaya otsenka investitsionnykh proektov: Ucheb. dlya studentov vuzov, obuchayushchikhsya po spetsial’nosti “Ekonomika i upravlenie na predpriyatiyakh (po otraslyam)” [Economic Evaluation of Investment Projects: a Textbook for University Students Studying in the Specialty “Economics and Management at Enterprises (by industry)”]. 3-e izd., pererab. i dop. Moscow, Yuniti-Dana, 2011, 311 p.

DOI: 10.33917/es-1.187.2023.39-45

The article provides a modern answer to Adam Smith’s classic question on how exactly the vital assets of peoples are created in the states. It is shown that vital assets in the states are originally created through extraction (for a human), production (for a human) and imputation (into a human), which are three qualitatively different main types of vital creativity.

This results in identification of three main patterns of life: extractive, productive and imputative. It is argued that with any basic form of life creativity, creation of a changing variety of life assets in the states is carried out mainly due to inclusion of a larger mental component in all creative chains.

However, creation of a larger mental capacity can occur only through the concomitant and inevitable expenditure of both the same energy and the same information. Inevitable need for this mentioned expenditure (consumption) is the creative “damnation” of mankind.

Strategies for Russia’s exit from modern interstate exploitation are described. It is а proved that strategically and epochally the best way for Russia to get out of this system of exploitation is to recreate a sovereign, full-fledged three-pattern vitality, where combination of the main life patterns satisfies the life code that is historically inherent in Russia.

It is shown that due to the presence of the mentioned “damnation”, modern Russia has got an energy “lever” that is sufficient (if used correctly) to create its own anti-segregation macro-regional cooperants without pattern-based segregation.

References:

1. Zakharov V.K. Nomologiya. Mir i Rossiya. Kto vinovat? i Chto delat’? [Nomology. World and Russia. Who is guilty? and What to do?]. Moscow, Rodina, 2022, 668 p.

2. Anilionis G.P., Zotova N.A. Global’nyi mir: edinyi i razdelennyi. Evolyutsiya teorii globalizatsii [Global World: United and Divided. Evolution of Globalization Theories]. Moscow, Mezhdunarodnye otnosheniya, 2005, 676 p.

3. Bolduin R. Velikaya konvergentsiya. Informatsionnye tekhnologii i novaya globalizatsiya [Great Convergence. Information Technology and New Globalization]. Moscow, Delo, 2018, 415 p.

4. Dobren’kov V.I. Globalizatsiya. Sushchnost’, proyavleniya i sotsial’nye posledstviya [Globalization. Essence, Manifestations and Social Consequences]. Moscow, Akademicheskii proekt, 2018. 636 s.

5. Porter M.E. Mezhdunarodnaya konkurentsiya. Konkurentnye preimushchestva stran [International Competition. Competitive Advantages of Countries]. Moscow, Al’pina Pablisher, 2016, 947 p.

6. Men’shikov S.M. Anatomiya rossiiskogo kapitalizma [Anatomy of Russian Capitalism]. Moscow, Mezhdunarodnye otnosheniya, 2004, 432 p.

7. Ryazanov V.T. (Ne)Real’nyi kapitalizm. Politekonomiya krizisa i ego posledstvii dlya mirovogo khozyaistva i Rossii [(Un) Real Capitalism. Political Economy of the Crisis and of Its Consequences for the World Economy and Russia]. Moscow, Ekonomika, 2016, 695 p.

8. Fedorenko N.P. Rossiya na rubezhe vekov [Russia at the Turn of the Century]. Moscow, Ekonomika, 2003, 727 p.

DOI: 10.33917/mic-1.108.2023.23-28

At present, the direction of forming a strategy for managing the consumption of natural gas at an industrial enterprise is very relevant, since natural gas plays an important role in the fuel and energy balance and is a universal and environmentally friendly energy resource.

The authors’ research was based on a system analysis and synthesis of indicators of natural gas consumption by an industrial enterprise at the present stage of development. A conceptual approach to the formation of a strategy and management of natural gas consumption by an industrial enterprise is proposed, which allows evaluating the effectiveness of the formation of a natural gas consumption strategy, and makes it possible to consider not only the achieved technical and economic indicators and deviations from the planned ones, but also ways to eliminate these deviations.

References:

1. Aaker D. Strategic market management / Per. from English. ed. S.G. Bozhuk. St. Petersburg: Piter, 2011. 496 p.

2. Abdul Leyla. How Denmark Paved the Way to Energy Security. The Wall Street Journal. 2007. April 18. International Energy Agency Energy Data, Energy Balance Database.

3. Raju Navi. Lean Innovation: Smart Cost Technologies: [translated from English]. Moscow: Olimp – Business, 2018. 416 p.

4. Kirshina I.A. Formation of the mechanism of strategic management of natural gas consumption by industrial enterprises. Microeconomics. 2022;3:12-20. (In Russ.).

5. Koksharov V.A., Kirshina I.A. Conceptual approach to the formation of a strategy for the effective use of natural gas by an industrial enterprise. Bulletin of the Perm University. Ser. «Economy». 2020;15(4):587-606. (In Russ.).

6. Maksimov V. Each production has the potential to improve efficiency. Energorynok. 2010; 04(76):77-78. (In Russ.).

7. Nikiforov G.V., Zaslavets B.I. Energy saving at metallurgical enterprises. MSTU, 2000. 126 p.

8. Anufriev V.P. Ecological and economic assessment of the rational use of energy resources in the Kyoto Protocol system: diss. … Dr. Econ. Sciences / Anufriev Valery Pavlovich. Novosibirsk, 2006. 314 p.

9. Anufriev V.P. Energy efficiency is a complex problem. Academy of Energy. 2009;5 (31):36-40. (In Russ.).

10. Belyaev L.S. World energy: state, problems, prospects. M.: ID «Energy», 2007. 664 p.

11. Zhuravlev Yu., Sedelnikov S., Koptsev L. On the experience of OAO MMK in the field of energy saving // Energorynok. 2010;02(74):38-43. (In Russ.).

DOI: 10.33917/mic-3.104.2022.94-101

The purpose of the article is determined by the need to identify the types of activities in which investment will provide an intensive path of development of St. Petersburg. The article analyzes the competitive advantages of the investment attractiveness of St. Petersburg. The analysis is based on the provisions of the Strategy of socio-economic development of St. Petersburg for the period up to 2035 and assessments of national ratings of regions. The author’s definition of the investment attractiveness of the region is given, which determine the competitive advantages of the region as an opportunity to invest in activities that provide an intensive path of development of the region.

DOI: 10.33917/mic-3.104.2022.63-74

The article presents the results of a comparative analysis of the positions of the regions of the Arctic Zone according to the state of the social (demographic) environment. Such an analysis is carried out in order to identify the previously achieved quantitative characteristics of social (demographic) processes and ranking the positions of regions in the base year of the start of the implementation of the national project “Demography” and the corresponding five federal projects on the territory of the Russian Federation. The study of the approved criteria for the implementation of the national project “Demography” as a list of indicators of annual state statistical reporting to be monitored revealed the problem, the essence of which is that: the approved list of indicators is insufficient; quantitative results of the implementation of federal projects planned for 2022 and projected for 2024 exist only for some indicators from the approved list; in federal projects, indicators that are not contained in the annual state statistical reports are proposed as criteria, which does not allow an analysis of the state of the social (demographic) environment; the criteria contained in federal projects, which are indicators of annual state statistical reporting, have not been officially approved.

DOI: 10.33917/mic-3.104.2022.12-20

The work is devoted to the analysis of modern conceptual approaches to the strategic management of natural gas in industrial enterprises. The research was based on a systematic approach, methods of analysis and synthesis of indicators of the economics of natural gas consumption. The analysis showed that at present a number of issues related to the effective management of energy consumption remain unresolved, which affects the quality of the fuel and energy balance of the enterprise. The author proposes a conceptual approach to the strategic management of natural gas consumption, which uses a situational matrix model for planning an energy efficiency strategy for natural gas consumption based on the life cycle of energy efficient technologies.

References:

1. Gumerova G.I. On the concept of the technology life cycle. G. I. Gumerova, E. Sh. Shaimieva. Innovative Economy. 2008;8 (118):71-75.

2. Zavadsky V.V. Economic foundations of technological development. Neb. Naberezhnye Chelny, 1998. 121 p.

3. Tyshkevich K.V. Formation of a comprehensive assessment of the effectiveness of technological innovations at enterprises. N.-Novgorod, 2003. 158 p.

4. Schwärtzel H. G. Forschung, Technologie, Innovation — dieökonomische Sicht. Klagenfurt, 1998.

5. Kirshina I.A. The concept of situational and strategic planning of natural gas consumption at an industrial enterprise. I.A. Kirshina, V.A. Koksharov. Microeconomics. 2021;6 (101):58-68.

6. Bobryshov A.M. Innovative energy-saving technologies in the electric power industry. Evaluation of efficiency and stimulation of capital investments / A.M. Bobryshov, E. M. Kosmatov, V. Sh. Telyashova; edited by Candidate of Economic Sciences, Associate Professor E. E. Ovcharova. Belgorod: Publishing House of BSTU, 2015. 112 p.

7. Favorsky O. GTU – the basis of the future energy of Russia. Engine. 1999;6:26-30.

8. Tumanovsky A.G., Morozov O.V. Reserves of energy and resource saving at small thermal power plants, in boiler houses and heat supply systems // Materials of the V Moscow International Exhibition Dorcomexpo, 2003.

9. Telyashova V.Sh. Methods of evaluating the effectiveness of energy-saving technologies in the production and transmission of energy: dis. Candidate of Economic Sciences. St. Petersburg, 2009. 127 p.

10. Novikova T.V., Erokhina I.V., Khorshev A.A. The scale of implementation of CCGT and GTU in the medium term. Gas turbine technologies / Specialized information and Analytical Journal. 2005;6:6-9.

11. Batenin V.M., Lapir M.A., Maslennikov V.M., Tsoi A.D. Environmentally friendly power generating complexes based on gas turbine superstructures of hot water boilers RTS. Heat supply News. 2002;1 (17):41-46.

12. Batenin V.M., Maslennikov V.M. On some unconventional approaches to the development of a strategy for the development of energy in Russia. Thermal power engineering. 2000;10:9-12.

13. Batenin V.M., Maslennikov V.M. About the strategy of development of Russian energy. Gas turbine technologies. 1999;3:48-62.

DOI: https://doi.org/ 10.33917/es-3.183.2022.38-53

The scientific basis of energy strategies is represented by the sciences of natural-humanitarian synthesis that study the “nature-man-society” system: ergodynamics, system theory of capital, the science of harmony, synthetic evolutionary ecology. Method of their construction is a deductive one: from the laws of socio-natural development to the society and an individual. National wealth, or country (national) capital, is the main indicator of the state of societies. It is considered as the structural energy (energy potential) of societies in value terms. Country capital is calculated as the sum of physical, human, social and natural capital. Natural capital includes reproducible (ecocapital) and non-reproducible (paleocapital) components. Index of the life quality of societies (changes from 0 to 1) is the arithmetic mean of the ratio of the private capital production of each society to the maximum values of the production of these capitals among all the societies under consideration. The purpose of economic strategies is to ensure the systemic progress of societies. It is implemented with the growth over time of the specific (per person) country capital and, accordingly, the quality of life index. Maximum progress takes place with harmonious resolution of the opposites existing in societies. The article proposes a method for calculating country capital, its components and the life quality index.

Источники:

1. Bushuev V.V., Golubev V.S. Osnovy ergodinamiki [Ergodynamics Fundamentals]. Moscow, Energiya, 2002; izd. 2-e, Moscow, Lenand, 2012.

2. Bushuev V.V., Golubev V.S. Ergodinamika — ekorazvitie — sotsiogumanizm [Ergodynamics — Eco-development — Socio-humanism]. Moscow, Lenand, 2010.

3. Golubev V.S. Priroda — chelovek — obshchestvo: Razvitie i garmoniya [Nature — Man — Society: Development and Harmony]. Moscow Lenand, 2016.

4. Golubev V.S. Garmoniya spaset mir [Harmony will Save the World]. Moscow, Lenand, 2017.

5. Golubev V.S. Vvedenie v sinteticheskuyu evolyutsionnuyu ekologiyu [Introduction to Synthetic Evolutionary Ecology]. Moscow, Papirus Pro, 2001.

6. Bushuev V.V., Golubev V.S., Orlov I.B. Vvedenie v sistemnuyu teoriyu kapitala [Introduction to Systemic Theory of Capital]. Moscow, Lenand, 2013.

7. Bushuev V.V., Golubev V.S., Tarko A.M. Strukturnaya energiya kak potentsial razvitiya: Mir i Rossiya [Structural Energy as a Development Potential: World and Russia]. Moscow, Lenand, 2014.

8. Bushuev V.V., Golubev V.S., Kurakov L.P. Problemy formirovaniya sotsiogumanitarnoi tsivilizatsii [Problems of Shaping Socio-humanitarian Civilization]. Moscow, IAEP, 2016.

9. Bushuev V.V., Golubev V.S. Estestvenno-nauchnye osnovy sotsial’nogo gumanizma [Natural-scientific Foundations of Social Humanism]. Moscow, Lenand, 2018.

10. Golubev V.S. Ocherki ekosotsiogumanizma [Essays on Ecosociohumanism]. Moscow, Lenand, 2021.

11. Korbalan F. Zolotoe sechenie. Matematicheskii yazyk krasoty [Golden Section. Mathematical Language of Beauty]. Moscow, De Agostini, 2014.