The "Economic Strategies" journal

2022 #3. 2022




Analysis of scientific methods and practical approaches to assessing the economic efficiency of gas motor fuel

DOI: 10.33917/mic-3.104.2022.5-11

The work is devoted to the generalization of scientific methods and practical approaches for choosing an effective gas motorization policy. Domestic and foreign peculiarities of evaluating the economic efficiency of projects in the field of gas motor fuel are disclosed in detail. The author describes the assessment of the environmental and economic benefits of natural gas motor fuel based on the calculation of social costs, the cost-benefit analysis.

The conclusion is made about the insufficient development of the model of the functioning of the gas engine market, cooperation and competitive behavior of participants, methods for assessing its economic efficiency and commercial potential at the national level and the level of economic entities.

References:

1. IvanovA.V., KarpelE.M., SarkisovA.S.Strategicproblemsofusingnaturalgasasa motor fuel. M .: «Publishing House of the Russian State University of Oil and Gas named after.I.M. Gubkin», 2011. 94 p., ill.

2. Ivanov A.V., Karpel E.M., Sarkisov A.S.Evaluation of the corporate and economic (social) efficiency of projects for the sale of natural gas as a motor fuel in vehicles//Oil, gas and business. 2014;4:14-21.

3. Johnson C., Nobler E., Eudy L., Jeffers M. Financial analysis of battery electric transit buses. – National Renewable Energy Lab.(NREL), Golden, CO (United States), 2020. №. NREL/TP-5400-74832.

4. Johnson С. Business Case for Compressed Natural Gas in Municipal Fleets. Technical Report NREL/TP-540-38843. 2006.

5. Karpel E.E., Zubareva V.D., Ivanov A.V. Methods for economic assessment of the effectiveness of gas industry development; Ed. V.D. Zubareva. M.: Oil and gas, 2000. 104 p.

6. Andreev A.F., Dunaev V.F., Zubareva V.D.Fundamentals of design analysis in the oil and gas industry. M.: UMTs of the Ministry of Natural Resources of the Russian Federation, 1997.

7. Barnitt R., K. Chandler L. Eudy 2006, New York City Transit Hybrid and CNG Transit Buses: Interim Evaluation Results, National Renewable Energy Laboratory Report NREL/TP-540-38843.

8. Cohen J.T., Hammitt J.K., Levy J.I. Fuels for urban transit buses: a cost-effectiveness analysis. Environmental Science and Technology 37: 1477–1484. 2003.

9. Kuzina E.A.Updating the regulatory and technical base in the field of operation of gas-engine transport and equipment. Gas industry.2015;S3(728):94-95.

10. Makarova I.V., Khabibullin R.G., Valiev I.I., Gabsalikhova L.M.Transfer of vehicles to natural gas fuel: advantages, prospects, risks. Transport: science, technology, management.2014;1:52-55.

11. India Raises Profile of CNG for Transportation. URL: http://www.ngvglobal.com/blog/india-raises-profile-of-cng-for-transportation-0911.

12. Bagdasarov L.N. Advantages of natural gas as a motor fuel. Gas industry. 2017;10 (759):12-18.

13. Bukharov D.B. The economic effect of the conversion of municipal transport to gas motor fuel. Transport on alternative fuel. 2015;2 (44):37-40.

14. Velnikovsky A.A. Modeling of the infrastructure of automobile gas-filling compressor stations in St. Petersburg. Bulletin of Civil Engineers. 2017;4(63):201-204.

Formation of a mechanism for strategic management of natural gas consumption by industrial enterprises

DOI: 10.33917/mic-3.104.2022.12-20

The work is devoted to the analysis of modern conceptual approaches to the strategic management of natural gas in industrial enterprises. The research was based on a systematic approach, methods of analysis and synthesis of indicators of the economics of natural gas consumption. The analysis showed that at present a number of issues related to the effective management of energy consumption remain unresolved, which affects the quality of the fuel and energy balance of the enterprise. The author proposes a conceptual approach to the strategic management of natural gas consumption, which uses a situational matrix model for planning an energy efficiency strategy for natural gas consumption based on the life cycle of energy efficient technologies.

References:

1. Gumerova G.I. On the concept of the technology life cycle. G. I. Gumerova, E. Sh. Shaimieva. Innovative Economy. 2008;8 (118):71-75.

2. Zavadsky V.V. Economic foundations of technological development. Neb. Naberezhnye Chelny, 1998. 121 p.

3. Tyshkevich K.V. Formation of a comprehensive assessment of the effectiveness of technological innovations at enterprises. N.-Novgorod, 2003. 158 p.

4. Schwärtzel H. G. Forschung, Technologie, Innovation — dieökonomische Sicht. Klagenfurt, 1998.

5. Kirshina I.A. The concept of situational and strategic planning of natural gas consumption at an industrial enterprise. I.A. Kirshina, V.A. Koksharov. Microeconomics. 2021;6 (101):58-68.

6. Bobryshov A.M. Innovative energy-saving technologies in the electric power industry. Evaluation of efficiency and stimulation of capital investments / A.M. Bobryshov, E. M. Kosmatov, V. Sh. Telyashova; edited by Candidate of Economic Sciences, Associate Professor E. E. Ovcharova. Belgorod: Publishing House of BSTU, 2015. 112 p.

7. Favorsky O. GTU – the basis of the future energy of Russia. Engine. 1999;6:26-30.

8. Tumanovsky A.G., Morozov O.V. Reserves of energy and resource saving at small thermal power plants, in boiler houses and heat supply systems // Materials of the V Moscow International Exhibition Dorcomexpo, 2003.

9. Telyashova V.Sh. Methods of evaluating the effectiveness of energy-saving technologies in the production and transmission of energy: dis. Candidate of Economic Sciences. St. Petersburg, 2009. 127 p.

10. Novikova T.V., Erokhina I.V., Khorshev A.A. The scale of implementation of CCGT and GTU in the medium term. Gas turbine technologies / Specialized information and Analytical Journal. 2005;6:6-9.

11. Batenin V.M., Lapir M.A., Maslennikov V.M., Tsoi A.D. Environmentally friendly power generating complexes based on gas turbine superstructures of hot water boilers RTS. Heat supply News. 2002;1 (17):41-46.

12. Batenin V.M., Maslennikov V.M. On some unconventional approaches to the development of a strategy for the development of energy in Russia. Thermal power engineering. 2000;10:9-12.

13. Batenin V.M., Maslennikov V.M. About the strategy of development of Russian energy. Gas turbine technologies. 1999;3:48-62.

Prospects for energy supply of the Krasnodar region by floating solar power plants

DOI: 10.33917/mic-3.104.2022.21-27

The article considers options for placing a floating solar power plant, compares floating and ground-based solar power plants, presents the results of modeling solar energy generation, optimizing the angle of inclination of solar modules relative to the horizontal plane, and choosing the optimal solution.

References:

1.     Quarterly information review of the renewable energy market in Russia (IV quarter of 2021). URL: https://drive.google.com/file/d/1zZaVFkzt7qAuN72itWAaGoMJvKcILuzx/view

2.     IRENA Solar Energy [Electronic resource]. URL: https://www.irena.org/solar

3.     Krasnodar region//National portal «Priroda Rossii». URL: http://www.priroda.ru/regions/earth/detail

4.     Russia in figures, 2020: Statistical Handbook / Rosstat. M., 2016. 550 p.

5.     Global Solar Atlas. URL: https://globalsolaratlas.info/

6.     Kubanskoe RDU/Russian Power System Operator. URL: https://www.so-ups.ru/odu-south/odu-south-rdu/rdu-kuban/

7.     The most promising regions of Russia for the development of wind and solar energy have been identified. URL: https://www.kommersant.ru/doc/3283669

8.     Khristoforov E.S., Ilkovskiy K.K. Prospects of Сreating Аloating Solar Power Plants in Russia. Economic strategies. 2020;7 (173):126-135.

9.     Elistratov V.V. Renewable energy. Ed. 3rd add. SPb.: Ed. Polytechnic Univ., 2016. 424 p.

10.  Perez Sky Diffuse Model. URL: https://pvpmc.sandia.gov/modeling-steps/1-weather-design-inputs/plane-of-array-poa-irradiance/calculating-poa-irradiance/poa-sky-diffuse/perez-sky-diffuse-model/

11.  The Performance Assessment of Six Global Horizontal Irradiance Clear Sky Models in Six Climatological Regions in South Africa. URL: https://www.mdpi.com/1996-1073/14/9/2583

12.  Leonardo Micheli: Energy and economic assessment of floating photovoltaics in Spanish reservoirs: cost competitiveness and the role of temperature, 2021. p. 10.

13.  Floating solar PV to reduce water evaporation in water stressed regions and powering water pumping: Case study Jordan. URL: https://www.sciencedirect.com/science/article/pii/S0196890422003946

Climate, the role of fuels and renewable energy sources

DOI: 10.33917/mic-3.104.2022.28-37

In 2021, the cost of building solar panels has risen in price by 50%, and wind power plants (WPP) by 13%. Many experts write about their further significant growth. This is also noted in The Global Risks Report 2022 at the World Economic Forum (WEF) in Davos in 2022. Thus, the price of polysilicon over the past year has increased by about 3 times, the price of hot-rolled steel has doubled. Steel production is a process with a high share of CO2 emissions. The era of relatively inexpensive renewable energy is over.

In the coming years, the failure of the climate action of the «green transformation», the growth of fuel consumption, energy and economic crises are coming.

References:

1. «The Global Risks Report 2022» // World Economic Forum. Davos. January 2022.

2. Losev A. Saving the climate: Plan B. Kommersant, February 24, 2022.

3. Patrikeyeva K. Discontinuous course. Kommersant, March 10, 2022.

4. Nigmatullin R. How long will «green» gas be relevant. Moskovsky Komsomolets, March 2, 2022. P. 6.

5. Woodpecker T., Smertina P. Business asks for energetic measures. Kommersant, February 24, 2022.

6. Renewable power generation costs in 2019. International Renewable Energy Agency, 2020.

7. Manukov S. The era of cheap renewable energy sources has come to an end. URL: Expert.ru, January 26, 2022.

8. Decree of the President of the Russian Federation dated March 31, 2022 No. 172 «On a special procedure for the fulfillment by foreign buyers of obligations to Russian suppliers of natural gas». – Access from legal reference system ConsultantPlus.

Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

References:

1. Zhukovskaya I.V. Systematization of scientific approaches to managing competitiveness in the service sector: economic essence, criteria. Microeconomics. 2020;2:29-37.

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98.

3. Zhukovskaya I.V. Segmentation of the service market: problems, solutions. Microeconomics. 2021;2:32-37.

4. Sizikova V.V. Increasing the competitiveness of service enterprises: dis. cand. economy Sciences: 08.00.05. St. Petersburg, 2019. 189 p.

5. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

6. Decree of the Government of the Russian Federation of September 20, 2019 No. 2129-r. Strategy for the development of tourism in the Russian Federation for the period up to 2035. – Access from legal reference system ConsultantPlus.

7. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78.

Policy for managing current assets and multifunctional corporate communications of Russian low-cost airlines

DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.

References:

1. Bezpalov V.V., Lochan S.A., Fedyunin D.V., Ivanov A.V., Avtonomova S.A. Big data and the possibilities of their use in the development of a communicative strategy for enterprises of the regional industrial complex. Bulletin of the Altai Academy of Economics and Law. 2020;1-2:28-34.

2. Zaitseva N.A., Makarova L.M., Larionova A.A., Filatov V.V., Okunev D.V., Polozhentseva I.V., Vikhrova N.O. Assessment of the competitiveness of subjects of the telecommunications services market. Dilemas contemporaneos: Educación, Politica y Valores. 2019;6(S3):60.

3. Moiseeva O.A. On the development strategies of the modern communication field. ASOU conference: a collection of scientific papers and materials of scientific and practical conferences. 2016;3:532-535.

4. Official Internet resource of the Ministry of Transport of the Russian Federation. Transport strategy of the Russian Federation for the period up to 2030. URL: https://mintrans.gov.ru/documents/3/1009

5. Radko S.G., Mishakov V.Yu. Communicative activity in personnel management procedures. In: Economics, management and service: a modern view on topical issues. Sat. scientific tr. Ed. Mishakova V.Yu., Zernovoi L.E. Moscow, 2018. pp. 169-179.

6. Ramazanov I.A., Strungar A.N. Information and communication globalization of the Russian economy. Creative economy. 2018;12(10):1549-1568.

7. Ramazanov I.A., Kravezhina L.E. Integrated communications as the basis of a modern approach of enterprises to the planning and rational use of media resources. Russian entrepreneurship. 2015;16(21):3885-3894.

8. Filatov V.V., Alenina E.E., Demchenkova S.A., Puchkova D.R. On the possibility of using the scenario approach in forecasting and budgeting in the corporate governance practice of Aeroflot PJSC. Microeconomics. 2022;1:83-90.

9. Information about Azur Air LLC. URL: https://www.azurair.ru/ru/azurair/news

Social responsibility of business and value creation

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

References:

1. Porter M. E., Kramer M.R. Creating Shared Value,Harvard Business Review, January-February 2011.  pp. 62-77.

2. Porter M. E., Kramer M.R. Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review, December 2006. pp. 78-92.

3. Pyatanova V.I., Pyatanov I.A. Responsible finance: application and challenges for society, governments and corporations. Upravlenie. 2020;8(1):57-62.

4. Why do Russian companies invest millions in corporate social responsibility. URL: https://www.forbes.ru/forbeslife/416541-zachem-rossiyskie-kompanii-vkladyvayut-milliony-v-korporativnuyu-socialnuyu

5. Who became the “greenest” company in Russia – June RAEX rating. URL: https://trends.rbc.ru/trends/green/5fe4a0e89a79477bdd9c79c1

6. International <IR> framework. January 2021. URL: https://integratedreporting.org/wp-content/uploads/2021/01/InternationalIntegratedReportingFramework.pdf

The state and possibilities of social development of the regions of the Arctic zone of the Russian Federation

DOI: 10.33917/mic-3.104.2022.63-74

The article presents the results of a comparative analysis of the positions of the regions of the Arctic Zone according to the state of the social (demographic) environment. Such an analysis is carried out in order to identify the previously achieved quantitative characteristics of social (demographic) processes and ranking the positions of regions in the base year of the start of the implementation of the national project “Demography” and the corresponding five federal projects on the territory of the Russian Federation. The study of the approved criteria for the implementation of the national project “Demography” as a list of indicators of annual state statistical reporting to be monitored revealed the problem, the essence of which is that: the approved list of indicators is insufficient; quantitative results of the implementation of federal projects planned for 2022 and projected for 2024 exist only for some indicators from the approved list; in federal projects, indicators that are not contained in the annual state statistical reports are proposed as criteria, which does not allow an analysis of the state of the social (demographic) environment; the criteria contained in federal projects, which are indicators of annual state statistical reporting, have not been officially approved.

References:

1. Porter M. E., Kramer M.R. Creating Shared Value,Harvard Business Review, January-February 2011.  pp. 62-77.

2. Porter M. E., Kramer M.R. Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review, December 2006. pp. 78-92.

3. Pyatanova V.I., Pyatanov I.A. Responsible finance: application and challenges for society, governments and corporations. Upravlenie. 2020;8(1):57-62.

4. Why do Russian companies invest millions in corporate social responsibility. URL: https://www.forbes.ru/forbeslife/416541-zachem-rossiyskie-kompanii-vkladyvayut-milliony-v-korporativnuyu-socialnuyu

5. Who became the “greenest” company in Russia – June RAEX rating. URL: https://trends.rbc.ru/trends/green/5fe4a0e89a79477bdd9c79c1

6. International <IR> framework. January 2021. URL: https://integratedreporting.org/wp-content/uploads/2021/01/InternationalIntegratedReportingFramework.pdf

Regional franchising center is a new model for the development of franchising in regions

DOI: 10.33917/mic-3.104.2022.75-86

Franchising has become popular only in recent decades. This form of entrepreneurship is increasingly used in various sectors of the economy, especially in retail and catering. According to official data, more than 70% of this type of entrepreneurial activity falls on regional franchising. The article analyzes the features of the development of regional franchising, evaluates the initiatives of individual regions to introduce franchising. A unified concept of the creation and functioning of a regional franchising center is proposed, the goals and objectives of its creation are determined, which are mainly aimed at systematizing and synchronizing work on business development in the region.

References:

1.        Abdurakhmonova T.D. Prospects for the development of a franchise agreement in the CIS countries. Journal «Legal Bulletin». 2020;4 (4): 44-48.

2.       Mikhailova L. Prospects for the development of new forms of franchising. WORLD: Modernization. Innovation. Development. 2017;4:585-591.

3.       Ryzhykh A. I., Bocharova V. G. Systematic use of marketing tools in franchising in the context of digitalization. Journal «Economics of Sustainable Development». 2021;4(48):161-164.

4.       Solovova L. Free franchising as an alternative to classical franchising. WORLD: Modernization. Innovation. Development. 2016;7((4 (28)):71-75.

5.       Shakhova M., Mikhailova L. Modern trends in franchising. Scientific Review. 2017;20:119-124.

6.       Yuritsin A.A. Franchising and commercial concession agreement. Results and prospects of legal regulation. Yustitsinform Publishing House, 2018. 264 p.

7.       Alon I., Lattemann C. Tchibo Goes Global: Implementing a Hybrid Franchising Strategy at Germany’s Leading Coffee Retailer. Global Business and Organizational Excellence. 2016;2:18-30.

8.       Fredriks J.W. S. et al. Modeling a technology push by using hybrid franchising // International Journal of Entrepreneurship and Small Business. 2014;1:64-88.

9.       Terry A., Di Lernia C. Quasi-Franchising: A New Model for Strategic Business Cooperation’ in Network Governance: Alliances, Cooperatives and Franchise Chains, ed. Ehrmann T., Windsperger J., Cliquet G., Hendrikse G. Physica-Verlag, Berlin, Germany. 2013. pp. 26-86.

10.    Catering franchises. URL: https://businessmens.ru/franchise/food, https://businessmens.ru/franchise/rating

11.    Green House coffee shop franchise. URL: https://grnhs.biz

12.    Maxim Confectionery Franchise, March 17, 2017. URL: https://maxim-rest.ru/novosti/konditerii-maksim/franshiza-konditerii-maksim

13.    Franchising portal. URL: https://franchiza.ru

14.    Business catalog. URL: https://businessmens.ru/franchise/jumanji-1906

15.    Department of Consumer Market and Tourism of the Tyumen Region, 2013. The Tyumen Region plans to develop regional franchising, April 17, 2013. URL: https://admtyumen.ru/ogv_ru/finance/consumer_market/news/more.htm?id=11021727@egNews

Synergetic approach in assessing the competitiveness of tourism service producers on the example of the Republic of Tatarstan

DOI: 10.33917/mic-3.104.2022.87-93

The scientific article substantiates the conceptual model of the net present synergy effect from the merger of companies on the example of regional tour operators of the Republic of Tatarstan. It is also proposed to carry out the process of combining travel companies according to the «monoformat» type into the «multiformat» variation, where the main types of tourist services are weekend tours, excursion family tours and youth tours.

References:

1. Galiullin I.R. Evaluation of the synergy effect in the study of the competitive market in the service sector on the example of the DIY sector / I.R. Galiullin, I.V. Zhukovskaya. Microeconomics. 2019;2:44-49. (In Russ.).

2. Zhukovskaya I.V. The specifics of the study of the service market on the example of the Republic of Tatarstan. Microeconomics. 2020;5:93-98. (In Russ.).

3. Official information of the Federal Agency for Tourism. URL: tourism.gov.ru

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).