Author page: VeliyevaF.N.

Regional franchising center is a new model for the development of franchising in regions

DOI: 10.33917/mic-3.104.2022.75-86

Franchising has become popular only in recent decades. This form of entrepreneurship is increasingly used in various sectors of the economy, especially in retail and catering. According to official data, more than 70% of this type of entrepreneurial activity falls on regional franchising. The article analyzes the features of the development of regional franchising, evaluates the initiatives of individual regions to introduce franchising. A unified concept of the creation and functioning of a regional franchising center is proposed, the goals and objectives of its creation are determined, which are mainly aimed at systematizing and synchronizing work on business development in the region.


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