This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.
1. Bezpalov V.V., Lochan S.A., Fedyunin D.V., Ivanov A.V., Avtonomova S.A. Big data and the possibilities of their use in the development of a communicative strategy for enterprises of the regional industrial complex. Bulletin of the Altai Academy of Economics and Law. 2020;1-2:28-34.
2. Zaitseva N.A., Makarova L.M., Larionova A.A., Filatov V.V., Okunev D.V., Polozhentseva I.V., Vikhrova N.O. Assessment of the competitiveness of subjects of the telecommunications services market. Dilemas contemporaneos: Educación, Politica y Valores. 2019;6(S3):60.
3. Moiseeva O.A. On the development strategies of the modern communication field. ASOU conference: a collection of scientific papers and materials of scientific and practical conferences. 2016;3:532-535.
4. Official Internet resource of the Ministry of Transport of the Russian Federation. Transport strategy of the Russian Federation for the period up to 2030. URL: https://mintrans.gov.ru/documents/3/1009
5. Radko S.G., Mishakov V.Yu. Communicative activity in personnel management procedures. In: Economics, management and service: a modern view on topical issues. Sat. scientific tr. Ed. Mishakova V.Yu., Zernovoi L.E. Moscow, 2018. pp. 169-179.
6. Ramazanov I.A., Strungar A.N. Information and communication globalization of the Russian economy. Creative economy. 2018;12(10):1549-1568.
7. Ramazanov I.A., Kravezhina L.E. Integrated communications as the basis of a modern approach of enterprises to the planning and rational use of media resources. Russian entrepreneurship. 2015;16(21):3885-3894.
8. Filatov V.V., Alenina E.E., Demchenkova S.A., Puchkova D.R. On the possibility of using the scenario approach in forecasting and budgeting in the corporate governance practice of Aeroflot PJSC. Microeconomics. 2022;1:83-90.
9. Information about Azur Air LLC. URL: https://www.azurair.ru/ru/azurair/news