DOI: https://doi.org/10.33917/es-4.184.2022.28-35

In the proposed material, the author draws attention to the fact that in the conditions of recent forced reputational losses for Russia, the problem of forming an attractive national image becomes extremely relevant. The author examines the position of Russia in the field of national image in comparison with a number of foreign states. Based on the approaches of the theoretical founder and leader of country branding, S. Anholt, the author reviews the state of affairs in various spheres of Russian life, and concludes that the most promising areas for the formation of a new positive image of Russia are the sphere of culture and the tourism industry.

Источники:

1. Nye J. Bound to Lead: The Changing Nature of American Power. New York, Basic Books, 1990.

2. Nye J. Soft Power: The Means to Success in World Politics. New York, Public Affairs Group, 2004.

3. Russkie v Amerike. Kniga sudeb [Russians in America. Book of Fates].Comp. V. Levin. Minsk, Smolensk, 1996, p. 190.

4. Kotler Ph., Haider D.H., Rein I.J. Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States and Nations. Free Press, 1993.

5. Ward S.V., Ward S. Selling Places: The Marketing and Promotion of Towns and Cities. 1850–2000. Taylor & Francis, 1998.

6. Anholt S. Places: Identity, Image and Reputation. London, Palgrave Macmillan, 2009.

7. Germany maintains top “nation brand” ranking, Canada and Japan overtake the UK to round out the top three. Ipsos, available at: https://www.ipsos.com/en/nation-brands-index-2021.

8. The Good Country Index, available at: https://index.goodcountry.org/

9. The Good Country Equation: How We Can Repair the World in One Generation. Berrett-Koehler, 2020.

10. Saimon Ankhol’t: Problema Rossii v tom, chto ee schitayut obuzoi [Simon Anholt: Russia’s Problem is That it is Considered a Burden]. SNOB, available at: https://snob.ru/selected/entry/56182/

11. Otchet o rezul’tatakh ekspertno-analiticheskogo meropriyatiya “Opredelenie osnovnykh prichin, sderzhivayushchikh nauchnoe razvitie v Rossiiskoi Federatsii: otsenka nauchnoi infrastruktury, dostatochnost’ motivatsionnykh mer, obespechenie privlekatel’nosti raboty vedushchikh uchenykh” [Report on Results of the Expert-analytical Event “Identification of the Main Reasons Hindering Scientific Development in the Russian Federation: Assessment of the Scientific Infrastructure, Sufficiency of Motivational Measures, Provision of Attractiveness of the Leading Scientists’ Work”]. FGOSVO, available at:  https://fgosvo.ru/uploadfiles/Work_materials_disscusion/sp.pdf.

12. Muzychuk V.Yu. Finansirovanie kul’tury v Rossii: shag vpered i dva nazad [Financing Culture in Russia: One Step Forward and Two Steps Back]. Zhurnal NEA, 2019, no 1(41), pp. 208–215.

13. Governance Index: World Map. SOLABILITY, available at: https://solability.com/the-global-sustainable-competitiveness-index/the-index/governance-capital.

14. Reiting turisticheskikh stran [Rating of Tourist Countries]. TouristicLog, available at: http://www.alexeytour.ru/strany_mira_tour-rating.html.

DOI: https://doi.org/10.33917/es-3.183.2022.101-109

The methodology for studying the strategic potential of valuation companies in Russia is based on the use of the Strategic Matrix of the Company software package, the algorithm of which involves the analysis of qualitative and quantitative indicators that allow building a complete profile of the company and giving a scenario forecast of its development. The main qualitative parameters taken for analysis include such as the degree of innovation and differentiation of services, the level of competition and the position of the company in the market, the priority of certain strategic goals in the company’s activities, the effectiveness of motivation, corporate culture, the ability to quickly access the necessary resources.

Источники:

1. God bol’shikh nadezhd. Rynok otsenki opravilsya ot koronakrizisa i zhdet zakonodatel’nykh peremen [Year of Great Hopes. The Appraisal Market has Recovered from the Corona Crisis and is Waiting for Legislative Changes]. Kommersant”, 2021, August, 31, available at: https://www.kommersant.ru/doc/4957853.

2. Kratkosrochnyi azhiotazh na rynke nedvizhimosti zavershitsya zhestkoi stagnatsiei [Short-term Boom in the Real Estate Market will End in Hard Stagnation]. IRN.ru, 2022, February, 28, available at: https://www.irn.ru/articles/41756.html.

3. Skatov M. Zamestitel’ general’nogo direktora OOO “Mobil’nyi otsenshchik” [Deputy General Director of Mobile Appraiser LLC]. RAEX, available at: https://raex-a.ru/editions/skatov_2021.

4. Rynok otsenshchikov v Rossii: stagnatsiya, krizis ili novaya real’nost’? [Appraiser Market in Russia: Stagnation, Crisis or New Reality?]. Expert. Biznes-resheniya, available at: https://expert-business.ru/researches/appraising/2019/

5. Kak transformirovalsya rynok otsenki za poslednee vremya [How the Appraisal Market has Changed in Recent Times]. Rossiiskaya gazeta, 2021, September, 27, available at: https://rg.ru/2021/09/27/kak-transformirovalsia-rynok-ocenki-za-poslednee-vremia.html.

6. Otsenka absurda [Estimating Absurdity]. Ekspert Ural, 2022, no 10–13 (862), available at: https://expert-ural.com/archive/nomer-10-13-862/ocenka-absurda.html.

7. Moratorii na bankrotstvo: kak on rabotaet v 2022 godu [Bankruptcy Moratorium: How It Works in 2022]. AG-Ekspert, 2022, April, 11, available at: https://www.advgazeta.ru/ag-expert/advices/moratoriy-na-bankrotstvo-kak-on-rabotaet-v-2022-godu/

8. Nasledniki EY v RF pervymi iz ushedshei “Bol’shoi chetverki” smenili nazvanie [The EY Heirs in the Russian Federation were the First of the Departed Big Four to Change Their Name]. Audit-it.ru, available at: https://www.audit-it.ru/news/audit/1058123.html.

9. Naslednikov “Bol’shoi chetverki” auditorov v RF proveryat na nezavisimost’ [The Heirs of the Big Four Auditors in Russia will be Checked for Independence]. Audit-it.ru, available at: https://www.audit-it.ru/news/audit/1058180.html.

10. Bol’shaya chetverka auditorov vyidet iz SRO [Big Four Auditors will Leave the SRO]. Swiss Appraisal, 2016, available at: https://swissapp.ru/appraisal/press/news_d.php?ID=30850.

DOI: https://doi.org/10.33917/es-6.180.2021.82-91

In the proposed paper, the authors consider one of the directions of non-raw material economic development: the prospects for the outdoor recreation industry, and in particular the sub-industry of hunting, fishing and watching. According to the authors, the development of these industries can bring an increase in economic turnover by an amount comparable to the amount of income from the export of Russian arms. The authors consider the positive experience of the development of the outdoor recreation industry in a number of developed countries. In addition, the authors believe that the development of the outdoor recreation industry can contribute to solving such problems as improving the health of the population, consolidating the population in hard-to-reach and remote areas, and increasing the country’s reputation capital due to inbound ecological hunting and fishing tourism.

Источники:

1. The Outdoor Recreation Economy. Outdoor Industry Association, available at: https://outdoorindustry.org/wp-content/uploads/2017/04/OIA_RecEconomy_FINAL_Single.pdf

2. Roadmap for the 21st Century Outdoor Recreation Economy. Outdoor Recreation Roundtable, available at: https://recreationroundtable.org/wp-content/uploads/2019/02/ORR_PolicyGuide2019_07.pdf

3. Zdravookhranenie Rossii: 2018–2024 gg. [Healthcare of Russia: 2018–2024]. Vysshaya shkola organizatsii i upravleniya zdravookhraneniem, available at: https://www.vshouz.ru/journal/2018-god/zdravookhranenie-rossii-2018-2024gg/

4. Psikhicheskie zabolevaniya v Rossii: chto proiskhodit [Mental Illness in Russia: What’s Going On]. MEDNovosti, available at: https://medportal.ru/mednovosti/psihicheskie-zabolevaniya-v-rossii-chto-proishodit/

5. The Effect of Contact with Natural Environments on Positive and Negative Affect: A Meta-Analysis. Digital  Commons@WOU, available at: https://digitalcommons.wou.edu/cgi/viewcontent.cgi?article=1031&context=fac_pubs

6. Study provides insights on links between nature and mental wellbeing. Outlook, available at: https://www.outlookindia.com/newsscroll/study-providesinsights-on-links-between-nature-and-mental-wellbeing/1226643.

7. Rezervnye territorii: zadacha dlya chelovechestva [Reserve Territories: a Challenge for Humanity]. Livejournal, available at: https://vapankov.livejournal.com/2444.html.

8. Raspredelenie naseleniya na territorii Rossii [Population Distribution on the Territory of Russia]. Otechestvennye zapiski, available at: http://www.strana-oz.ru/2002/6/raspredelenie-naseleniya-na-territorii-rossii

9. National Survey of Fishing, Hunting, and Wildlife-Associated Recreation. U.S. Fish & Wildlife Service, available at: https://wsfrprograms.fws.gov/subpages/nationalsurvey/nat_survey2016.pdf

10. On the Conditions for Developing Hunting and Fishing Tourism in Sweden. Swedish University of Agricultural Sciences Umeе, 2014, available at: https://pub.epsilon.slu.se/11133/1/kagervall_a_140416.pdf

11. Fritidsfisket i Sverige 2017. Sveriges Officiella Statistik, available at: http://www.scb.se/contentassets/e75d209e5b044d4a96d417baad8d6079/jo1104_2017a01_sm_jo57sm1802.pdf.

DOI: https://doi.org/10.33917/es-3.177.2021.90-98

Research methodology for studying the strategic potential of Russian appraisal companies is based on “Strategic Matrix of a Company” software package, whose algorithm implies analysis of qualitative and quantitative indicators that allow to create a complete profile of the company and to prepare a scenario forecast of its development. The main qualitative parameters under analysis include such criteria as the degree of innovation and services differentiation, the level of competition and the company’s position in the market, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture, the ability to quickly gain access to necessary resources.

DOI: 10.33917/es-7.173.2020.24-31

The authors considered the organization of strategic planning and forecasting of five countries that are among the world’s economic leaders — USA, Great Britain, Germany, France, Japan and Russia. The main features of the organization of the process of strategic planning and strategic forecasting in these countries are revealed, and a brief description of the organizational paradigms in the area under consideration is given. The purpose of the article is to determine the possibilities of borrowing in the field of methodology of strategic planning and forecasting. While there are no borrowing problems in the field of technical forecasting methods, there are a number of obstacles in the organizational field, determined by various factors. The authors identified nine such factors, and concluded that the prospects for the development of strategic planning and forecasting in Russia lie outside the directly specified area

DOI: 10.33917/es-4.170.2020.72-79

Methodology for studying the strategic potential of Russian appraisal companies is based on applying the “Strategic Matrix of the Company” software package, the algorithm of which involves analysis of qualitative and quantitative indicators that allow to create a complete company profile and to provide a scenario forecast for its development [1]. The main qualitative parameters accepted for analysis include such as the degree of innovativeness and differentiation of services, the level of competition and the company’s position in the market, priority of various strategic goals in the company’s activities, motivation effectiveness, corporate culture and the ability to quickly gain access to necessary resources. The present study resulted in the rating of 50 the most strategic appraisal companies in Russia according to results of the second half of 2019 — the first quarter of 2020

DOI: 10.33917/es-3.169.2020.114-125

Traditional review of the past year strategic trends presents an analysis of the key components of the country’s integral power economy, foreign policy, armed forces, territory, natural resources, culture and religion, science and education, population, management – according to the original methodology developed by the Institute for Economic strategies. The authors suggest that the past 2019 will become a year of breakthrough in creating a quantum computer — a device that can fundamentally change the trend and the speed of technological development, as it once happened with introduction of electricity into industrial production and life.

Analysis of the main trends in the Russian appraisal industry showed that in modern conditions the main competitive advantage of the company operating in the appraisal market is its adaptability, ability to form and promote its own brand, performers’ qualification, allowing to quickly increase the quality of rendered services, attention to technological and organizational innovations. Namely to these criteria correspond the companies included in the top 50 most strategic Russian appraisal companies

The article is a review of strategic trends of the past year, which has become traditional for the Economic Strategies magazine. According to the authors, despite the fact that the year was not particularly remarkable, a number of significant events occurred. The main trend of the year was the confrontation of President Trump and the Democrats. This reflects the trend of cyclical development, when at a certain point a concentration of efforts of one or another nation occurs, and, if it is successful, then external expansion follows. Currently, the US foreign expansion, called globalization, does not have sufficient resources for its continuation. The authors describe the situation in nine different areas of the country’s life, corresponding to parameters of the national integral power: economics, foreign policy, army, territory, natural resources, culture and religion, science and education, population, government.

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