Industry aspects of pricing, segmentation and competition in the Russian market of digital VoD services

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.


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Formation of a Mechanism for Regulating Pricing in the Modern Economy

DOI: 10.33917/es-1.187.2023.136-143

The author puts forward suggestions and recommendations on the formation of adaptive mechanisms for regulating pricing processes as an element of a single integrated system of economy state management and ensuring the balanced development of the RF regions. It is proposed to create a system for monitoring pricing processes, to form a price (tariff) fund based on the above system functioning, to modernize the structure of the pricing management elements and, as a legal basis for their implementation, to develop a draf t federal law on prices and pricing processes, which will consolidate the indicated directions for forming a regulation mechanism of pricing processes in the legal field.


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D.S. Chernavsky Model. Part 1. Adam Smith

DOI: 10.33917/es-2.188.2023.98-107

This article considers the system of views of D.S. Chernavsky on the economics of Adam Smith. It turns out that the famous English economist was a convinced statesman. In his famous work “On the Nature and Causes of the Wealth of Nations” he substantiates the need for price regulation, limiting interest rates and also considers transnational corporations the greatest evil in the economy (he calls them “large joint-stock companies”). A. Smith convincingly proves that money is a tool for generating income, but not the income of society itself.

The appendix to the article presents a mathematical model of the loan capital functioning, developed by the author under the guidance of D.S. Chernavsky.


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Maximizing margin profit at known demand curves

DOI: 10.33917/mic-6.101.2021.34-39

The article deals with optimization of enterprise pricing management. An economic and mathematical model has been developed that allows you to investigate the dependence of margin profit on the price of goods with a certain dependence of the volume of demand for it on the established price. Based on the study of the model, a theoretical estimate of the optimal level of the price of the product was obtained, which provides the enterprise with the maximum margin profit from its sales. It is proposed to generalize the model in case of simultaneous sales of several goods. A formalized setting of the task of joint optimization of prices and deliveries of several types of products is presented, with restrictions on the possibility of deliveries and financing of variable costs of the enterprise.

Business process model of regulating electric power distribution tariff-setting

DOI: 10.33917/mic-2.97.2021.64-74

The paper proposes a business process model of regulating electric power distribution tariff-setting. The model differs from the existing today model in that the regulatory decision-making process is carried out straight from the top down without intersection of information flows. At first key regulation indicators are set at macroeconomic level. These indicators support the achievement of Sustainable Development Goals adopted by the United Nations in 2015. Then the key regulation indicators are distributed among the subjects of the Russian Federation based on empirical dependencies. At the lowest level the actual performance indicators received from independent automated state information systems are compared with the key regulation indicators. Such a model has got a clear structure, allows to increase the objectivity and reduce the resource intensity of regulatory decision-making.

Impact of prices on imported and domestic natural gas supplies to China

The article identifies the problems of pricing in China for the transportation of natural gas local and imported from Central Asia, as well as imported and local liquefied natural gas (LNG). The works of foreign authors on this subject are analyzed. The author concludes that currently it is necessary to take into account the import of gas to China through the Power of Siberia gas pipeline, which will supply 38 billion m3 of Russian gas per year for the Eastern regions of China, as well as other new gas import projects from Russia to China, which will make a significant contribution to the implementation of China’s plans to switch from coal to gas and improve the environmental situation in the country.

Analysis of the Agents’ Features Influence on the Optimal Pricing in Bilateral Market

The article presents an analysis of foreign studies on bilateral markets and review of works dedicated to research of the optimal pricing principles and assessment of the influence of the agents’ features on the intermediary firm behaviour. The core article, “Platforms Competition in the Bilateral Market”, written by Jean-Charles Roche and Jean Tirol, was published in 2003. Basic models were dedicated to analyzing the influence of the demand elasticity and the magnitude of the network external effect on the optimal pricing of an intermediary firm. In process of enriching scientific understanding of the fundamentals of bilateral markets functioning, attention was focused on analyzing the influence exerted by various types of agents’ expectations or by the presence of loyal agents in the group. In addition, in the course of work, it was concluded that the main decision, in terms of the pricing structure, that the intermediary company needs to take, is the division of agents into a subsidized group and an exploited group

Modernization of the National Economy of Russia Within the Framework of Monopolar World Configuration

#7-8. Burning Ground

Our economy today is not in a position to renounce hydrocarbon exports — either from political or economic reasons. And it would have been unjustified.