DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

References:

1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).

2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).

3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).

4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).

5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).

6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).

7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).

8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).

9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).

DOI: 10.33917/es-1.187.2023.136-143

The author puts forward suggestions and recommendations on the formation of adaptive mechanisms for regulating pricing processes as an element of a single integrated system of economy state management and ensuring the balanced development of the RF regions. It is proposed to create a system for monitoring pricing processes, to form a price (tariff) fund based on the above system functioning, to modernize the structure of the pricing management elements and, as a legal basis for their implementation, to develop a draf t federal law on prices and pricing processes, which will consolidate the indicated directions for forming a regulation mechanism of pricing processes in the legal field.

References:

1. Filosofiya ekonomiki. Antologiya [Philosophy of Economics. Anthology]. Pod red. Deniela Khausmana. Moscow, Izd-vo Instituta Gaidara, 2012, 502 p.

2. Yaremenko Yu.V. Ekonomicheskie besedy. Zapis’ S.A. Belanovskogo [Economic Conversations. Recorded by S.A. Belanovsky]. Moscow, Tsentr issledovanii i statistiki nauki, 1998, 343 p.

3. Rossiya v tsifrakh. 2020: Kratkii stat. sb. [Russia in Figures. 2020: Brief Statistical Collection]. Rosstat. Moscow, 2020, 550 p.

4. Perevyshin Yu.N., Sinel’nikov-Murylev S.G., Skrobotov A.A., Trunin P.V. Analiz regional’noi differentsiatsii tsen [Analysis of Regional Price Differentiation]. Moscow, Delo, RANKhiGS, 2018, 72 p.

5. Stupnikova A.V. Prostranstvennye reaktsii tsen na rynkakh ovoshchei na ogranicheniya vneshnei torgovli [Spatial Price Responses in Vegetable Markets to Foreign Trade Restrictions]. Prostranstvennaya ekonomika, 2018, no 1, pp. 117–137.

6. Stupnikova A.V. Dinamika urovnya prostranstvennoi differentsiatsii tsen na prodovol’stvennye tovary v RF v 2013–2018 gg. [Dynamics of the Spatial Differentiation Level of Food Prices in the Russian Federation in 2013-2018]. Regional’naya ekonomika i upravlenie: elektronnyi nauchnyi zhurnal, 2019, no 2(58), pp. 1–15.

7. Yarkin E.V., Dolmatov I.A., Panova M.A., et al. Tarifnaya politika v Rossiiskoi Federatsii v otraslyakh kommunal’noi sfery: prioritety, problemy, perspektiva: Doklad k XXI Aprel’skoi mezhdunarodnoi nauchnoi konferentsii po problemam razvitiya ekonomiki i obshchestva. Moskva, 2020 g. [Tariff Policy of the Russian Federation in the Public Utilities Sectors: Priorities, Problems, Perspective: Report to the XXI April International Scientific Conference on the Problems of Economic and Social Development. Moscow, 2020]. Moscow, ID Vysshei shkoly ekonomiki, 2020, 174 p.

8. Ukaz Prezidenta RF ot 13 maya 2017 g. no 208 “O Strategii ekonomicheskoi bezopasnosti Rossiiskoi Federatsii na period do 2030 goda” [Decree of the President of the Russian Federation of May 13, 2017 No. 208 “On the Strategy for the Economic Security of the Russian Federation for the period up to 2030”]. SZ RF, 15.05.2017, no 20, st. 2902.

9. Kovalev A.V., Orlova L.N. Tsena kak nedootsenennyi parametr sistemy obespecheniya ekonomicheskoi bezopasnosti strany [Price as an Underestimated Parameter of the Country’s Economic Security System]. Vestnik Rossiiskogo ekonomicheskogo universiteta imeni G.V. Plekhanova, 2021, no 18(2), pp. 178–198.

DOI: 10.33917/es-2.188.2023.98-107

This article considers the system of views of D.S. Chernavsky on the economics of Adam Smith. It turns out that the famous English economist was a convinced statesman. In his famous work “On the Nature and Causes of the Wealth of Nations” he substantiates the need for price regulation, limiting interest rates and also considers transnational corporations the greatest evil in the economy (he calls them “large joint-stock companies”). A. Smith convincingly proves that money is a tool for generating income, but not the income of society itself.

The appendix to the article presents a mathematical model of the loan capital functioning, developed by the author under the guidance of D.S. Chernavsky.

References:

1. Shcherbakov A.V. Mifologiya Adama Smita (o chem na samom dele kniga “Issledovanie o prirode i prichinakh bogatstva narodov”) [Mythology of Adam Smith (what “An Inquiry into the Nature and Causes of the Wealth of Nations” is Actually about)]. Moscow, Grifon, 2016, 64 p.

2. Smit A. Issledovanie o prirode i prichinakh bogatstva narodov [An Inquiry into the Nature and Causes of the Wealth of Nations]. Moscow, Eksmo, 2007.

3. Marks K., Engel’s F. Manifest Kommunisticheskoi partii: Sochineniya [The “Manifesto of the Communist Party”: Essays]. Vol. 4. Moscow, Gosudarstvennoe izdatel’stvo politicheskoi literatury, 1955, 616 p.

4. Chernavskii D.S., Shcherbakov A.V. Mir bez dollara i FRS [World without the Dollar and the Fed]. Institut sotsial’no-ekonomicheskogo prognozirovaniya im. D.I. Mendeleeva, available at: http://mendeleev-center.ru/articles/article-0006.html.

5. Polnyi spisok vsekh voennykh prestuplenii SShA [Complete list of all US war Crimes]. Oko planet, 2011, 16 iyunya, available at: http://oko-planet.su/politik/politiklist/71678-polnyy-spisok-vseh-voennyh-prestupleniy-soedinennyh-shtatov-ameriki.html.

6. Sorok protsentov mirovogo bogatstva kontroliruyut 147 transnatsional’nykh korporatsii [Forty Percent of the World’s Wealth is Controlled by 147 Multinational Corporations]. Gumanitarnyi portal, 2011, 24 oktyabrya, available at: https://gtmarket.ru/news/corporate/2011/10/24/3685.

DOI: 10.33917/mic-6.101.2021.34-39

The article deals with optimization of enterprise pricing management. An economic and mathematical model has been developed that allows you to investigate the dependence of margin profit on the price of goods with a certain dependence of the volume of demand for it on the established price. Based on the study of the model, a theoretical estimate of the optimal level of the price of the product was obtained, which provides the enterprise with the maximum margin profit from its sales. It is proposed to generalize the model in case of simultaneous sales of several goods. A formalized setting of the task of joint optimization of prices and deliveries of several types of products is presented, with restrictions on the possibility of deliveries and financing of variable costs of the enterprise.

DOI: 10.33917/mic-2.97.2021.64-74

The paper proposes a business process model of regulating electric power distribution tariff-setting. The model differs from the existing today model in that the regulatory decision-making process is carried out straight from the top down without intersection of information flows. At first key regulation indicators are set at macroeconomic level. These indicators support the achievement of Sustainable Development Goals adopted by the United Nations in 2015. Then the key regulation indicators are distributed among the subjects of the Russian Federation based on empirical dependencies. At the lowest level the actual performance indicators received from independent automated state information systems are compared with the key regulation indicators. Such a model has got a clear structure, allows to increase the objectivity and reduce the resource intensity of regulatory decision-making.

The article identifies the problems of pricing in China for the transportation of natural gas local and imported from Central Asia, as well as imported and local liquefied natural gas (LNG). The works of foreign authors on this subject are analyzed. The author concludes that currently it is necessary to take into account the import of gas to China through the Power of Siberia gas pipeline, which will supply 38 billion m3 of Russian gas per year for the Eastern regions of China, as well as other new gas import projects from Russia to China, which will make a significant contribution to the implementation of China’s plans to switch from coal to gas and improve the environmental situation in the country.

The article presents an analysis of foreign studies on bilateral markets and review of works dedicated to research of the optimal pricing principles and assessment of the influence of the agents’ features on the intermediary firm behaviour. The core article, “Platforms Competition in the Bilateral Market”, written by Jean-Charles Roche and Jean Tirol, was published in 2003. Basic models were dedicated to analyzing the influence of the demand elasticity and the magnitude of the network external effect on the optimal pricing of an intermediary firm. In process of enriching scientific understanding of the fundamentals of bilateral markets functioning, attention was focused on analyzing the influence exerted by various types of agents’ expectations or by the presence of loyal agents in the group. In addition, in the course of work, it was concluded that the main decision, in terms of the pricing structure, that the intermediary company needs to take, is the division of agents into a subsidized group and an exploited group

Our economy today is not in a position to renounce hydrocarbon exports — either from political or economic reasons. And it would have been unjustified.