Author page: Sultygova A.A.

New approaches in formulation and solution fundamental issues of economics in the age of digital business

DOI: 10.33917/mic-1.114.2024.25-34

The article presents the genesis of the methodology for the study of the conceptual and categorical apparatus of microeconomics as a science before and after its separation from political economy. It is shown how, in the depths of traditional neoclassicism, new features of economic analysis based on the concept of a platform-type business are being formed – the irrelevant geographical location of primary links and economies of scale of demand. Based on the theoretical study of the platform business model, the manifestation of the basic category – digital reality – is justified. Based on the prevailing socio-economic processes, in which consumer behavior depends on the importance of digital platforms, the need to study consumer culture is explained. It is concluded that the platform business, which forms a new consumer culture, allows for a new revision of the methodology for setting and solving fundamental issues of economics.


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2. Arutyunova, G.I., Sultygova A.A.  Economic theory in diagrams, tables and graphs. Part 1. Microeconomics: studies. manual. Moscow: MADI, 2014. 64 p. (In Russ.).

3. Kuntsman M.V., Sultygova A.A.   Theoretical concepts and methodological approaches to understanding the theory of production and cost analysis in the conditions of digitalization in microeconomics. Microeconomics. 2022;5:62-68. (In Russ.).

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6. Kondakova, A.V., Zolotukhina E.B.  Analysis of the advantages and disadvantages of SaaS technology (software as a service) [Electronic resource]. URL:

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8. Sultygova A.A. The subject of an essay on microeconomics. Moscow: MADI, 2014. (In Russ.).

9. Kuntsman M.V., Sultygova A.A.  The activity of cartels as a threat to economic security // Modern fundamental and applied research. 2015;4 (19):142-144. (In Russ.).

10. Kovalenko A.I. Network effect as a sign of the dominant position of digital platforms [Electronic resource]. URL:

Theoretical concepts and methodological approaches to understanding production theory and cost analysis in the context of digitalization in microeconomics

DOI: 10.33917/mic-5.106.2022.62-68

The article examines the effectiveness of using digital doubles in the main sectors of the Russian economy. It is shown how the use of digital doubles affects the structure of production costs. The authors of the article attempt to argue the fact that the use of digital doubles and digital databases will make exponential economic growth possible. This trend is explained by the consequence of the increase in the performance of digital doubles, due to the action of Gordon Moore’s law of technological progress (the first law of 1965) and Arthur Rock’s law (Moore’s second law of 1998). In this regard, the authors adopt a new approach to substantiating the specific manifestation of the law of diminishing returns. It is concluded that in the short term, the simultaneous use of advanced digital technologies and a digital analogue of live labor pushes the boundaries of the law of diminishing returns, ensuring an increase in returns from the scale of production at a new round of microeconomic development.


1. Digital doubles will help earn billions of dollars. URL:

2. What are digital doubles and where are they used? URL:

3. Tsarev M.V., Andreev Yu.S. Digital twins of industry: history of development, classification, technologies, usage scenarios. URL:

4. Kuntsman M.V. Activity of cartels as a threat of economic security. / M.V. Kuntsman, A.A. Sultygova. Modern fundamental and applied research. 2015;4(19):142-144.

5. Digital doubles will help the Russian agro-industrial complex. URL:

6. The digital twin of the building is a new stage in the development of construction technologies. URL:

7. Security and IT in transport and transport infrastructure facilities. URL:

8. Shvyreva A.S. Investment support of transport infrastructure for ensuring transport security in the Russian Federation / Shvyreva A.S., Kuntsman M.V., Sultygova A.A. Automobile. Road. Infrastructure. 2016;4(10):14.

9. Starodubtsev G.V. On the issue of using budget funds in road construction (on the example of European countries and the USA) / G. Starodubtsev, S. Atonyazov, M. Kuntsman, A. Sultygova. Automobile. Doroga. Infrastructure. 2016;3(9):7.

10. Digital twins in retail – who are they and why do you urgently need to get acquainted with them? URL:

11. What is Moore’s Law and how does it work now? URL: /

12. If cars developed like computers. URL: 

13. Viber R. Empirical laws of the network economy. URL:

14. Arutyunova G.I. Microeconomics in questions, tests, tasks and case problems, situations, Internet tasks / G.I. Arutyunova, A.A. Sultygova. Moscow, 2014.