DOI: 10.33917/mic-4.105.2022.33-38

This article discusses anti-Russian sanctions imposed from 2014 to the present. Based on open data and Rosstat statistics, the dynamics of inflation and real incomes of the population are analyzed. Conclusions are drawn about the futility of anti-Russian sanctions, and basically not achieving the goals set by the initiators.

DOI: 10.33917/mic-4.105.2022.24-33

This article evaluates the financial potential and corporate asset management policy of RUSAL URAL JSC in the context of economic sanctions. It is established that RUSAL URAL JSC combines an aggressive policy of managing current assets and an aggressive type of policy of managing current liabilities. Thus, a comprehensive operational management policy can also be characterized as aggressive. JSC RUSAL URAL has low ratings for almost all components of the financial potential of the corporation (FPC), therefore, it can be assigned a low level of FPC. Thus, the corporation is not financially stable. In order to improve the financial position of the corporation, increase its stability and solvency, it is possible to change the policy of managing current liabilities from aggressive to moderate, i.e. reduce the share of short-term loans in the total amount of liabilities.

References:

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2. Ksenofontova H.Z., Filatov V.V., Mishakov V.Yu., Nechaev B.P., Osinskaya T.V., Panov S.A. Transformation of the knowledge structure of managers of an industrial company – a source of development of their new competencies: a regional aspect. News of higher educational institutions. Technology of the textile industry. 2020;4(388):157-164. (In Russ.).

3. Filatov V.V., Dorofeev A.Yu., Deeva V.A., Knyazev V.V., Kobulov B.A., Kobiashvili N.A., Mukhina T.N., Palastina I.P., Rudenko O.E., Osinskaya T.V. Theoretical foundations of designing management systems of industrial enterprises in conditions of economic instability. Moscow, 2008. (In Russ.).

4. Filatov V.V., Alekseev A.E., Shlenov Yu.V., Vorobyev D.I., Dorofeev A.Yu., Dolgova V.N., Zhenzhebir V.N., Pshava T.S., Fadeev A.S., Fedorov B.K., Shestov A.V. Machine-building complex of the Russian Federation: sectoral, regional and strategic aspects of development. Kursk, 2017. (In Russ.).

5. Bobryshev A.D., Tumin V.M., Savelyev A.V., Alenina E.E., Trifonov V.A. The place of infrastructure in the innovative ecosystem of industry. In the collection: Achievements in the field of economics, business and management research (AEBMR). 2022. pp. 37-43.

6. Gumerov A.V., Mukhomorova I.V., Sadykova R.R., Fatihova L.E., Chikisheva N.M., Simonova L.M., Alenina E.E. The program “Client’s voice” as a tool for business structure innovation. Journal of Sustainable Development. 2015;8(3):263-270.

7. Kadyrova O.V., Polyanskaya O.A., Dymova O.O., Bespalova V.V., Okomina E.A. Methods of evaluating the effectiveness of the organization of maintenance and repair at the enterprise. In the collection: Achievements in Economics, Business and Management Studies (AEBMR). Materials of the International Scientific and Practical Conference «Russia 2020 – a new reality: Economy and Society». 2021. pp. 173-176.

8. Tatarenko V.N., Polyanskaya O.A., Shaitarova O.E., Tereshchenko S.V., Melentyeva N.I. Synergetics of subject-object interactions in the context of the digital paradigm. In the collection: IOP Conference Series: Earth and Environmental Science. 2. Ser. «II All-Russian Scientific and Technical Conference «Digital technologies in forestry». 2021. p. 012032.

DOI: 10.33917/mic-4.105.2022.5-23

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the ideal, developing a strategy and essential details of promotion.

References:

1. Aivazyan S.A., Buchstaber V.M., Yenyukov I.S., Meshalkin L.D. Applied statistics: Classification and reduction of dimensionality. M.: Finance and statistics, 1989. 607 p. (In Russ.).

2. Zakuskin S.V. Analysis of rational preferences in the image-forming space. Microeconomics. 2022;1:40-54. (In Russ.).

3. Zakuskin S.V. Analysis of consumer ideals in the image-forming space. Building perfect images. Microeconomics. 2021;3:22-31. (In Russ.).

4. Zakuskin S.V. Analysis of consumer ideals in the space of image-forming factors. Problem definition and identifying the factors. Microeconomics. 2021;2:19-31. (In Russ.).

5. Zakuskin S.V. Accounting commercial attractiveness when segmenting the target group. Creative economy. 2021;15(2). (In Russ.).

6. Zakuskin S.V. Segmentation of the target group based on consumer preferences. Creative economy. 2021;15(1). (In Russ.).

7. Zakuskin S.V. Particularities of the analysis of the market images formedness and differentiation in the rational relation space. Creative economy. 2020;14(12). (In Russ.).

8. Zakuskin S.V. Control of the movement of market images relative to consumer ideals. Creative economy. 2020;14(9):2055-2078. (In Russ.).

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10. Zakuskin S.V. Analysis of market images formedness. Creative economy. 2020;14(6):1115-1136. (In Russ.).

11. Zakuskin S.V. The market of services of entertainment centers: a look through the prism of image-forming factors. Part 8. The combination of rational and emotional aspects. Creative economy. 2020;14(3):367-398. (In Russ.).

12. Zakuskin S.V. Evaluation of the relative and absolute attractiveness of target group segments. Marketing and marketing research. 2020;2:92-102. (In Russ.).

13. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937. (In Russ.).

14. Kal’kova N.N. Research of consumer preferences and factors influencing the choice of cheese in a real environment. Bulletin of the Altai Academy of Economics and Law. 2021;8-1:22-31. (In Russ.).

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.

DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.

DOI: 10.33917/mic-2.103.2022.58-64

The article considers the issue of forming the optimal structure of assets of manufacturing enterprises according to the goals of their owners. An original approach is proposed to optimize the structure of the company’s assets according to the criterion of maximizing their effectiveness for owners through the enterprise capitalization indicator.

To link the indicators of capitalization and profit from the existing assets of manufacturing enterprises of the manufacturing industry, the authors propose to create a multiple regression model, where the independent variable is capitalization (profit), the dependent ones are indicators of specific assets.

After finding the contributions (regression coefficients) of each asset, we propose to form their structure according to the principle of a portfolio approach, in which the efficiency indicator of all assets will strive to the maximum and at the same time the specific features of the enterprise in each case will be taken into account [10].

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2. Bezpalov V.V., Dorofeev A.Yu., Gorin D.S., Marien L.S. Designing stages of anti-crisis organizational engineering of agricultural enterprises within the universal management cycle. Journal of Applied Research. 2021;1(4):22-35. (In Russ.).

3. Blazhevich O.G. Turnover indicators and their significance for assessing the efficiency of asset use // Scientific Bulletin: Finance, Banks, Investments. 2018;4 (45):31-38. (In Russ.).

4. Brigham Yu., Erhardt M. Financial management: St. Petersburg: Peter, 2009. (In Russ.).

5. Voloshchuk L.A., Tkachev S.I., Monina O.Yu. Statistics. Educational and practical manual: Saratov, 2016. (In Russ.).

6. Van Horn D., Vakhovich D. Fundamentals of Financial Management: M.: Dialectics, 2020. (In Russ.).

7. Dorofeev A.Yu., Filatov V.V., Medvedev V.M., Shestov A.V., Fadeev A.S. Methodology for calculating the discount rate using the capital asset valuation model. Online journal of Science Studies. 2015;7(2 (27)):18. (In Russ.).

8. Mukhidov R.H., Simonova V.A., Filatov V.V. Initial public offering of securities as a financial instrument of Russian corporations for attracting investments // Collection of scientific papers Actual issues of economics, commerce and service, Kosygin Russian State University, 2021. pp. 124-128. (In Russ.).

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10. Simonova V.A. Methods of optimization of technological assets of business processes of industrial enterprises // Transport business of Russia. 2010;5:68-71. (In Russ.).

11. Simonova V.A. Efficiency assessment and optimization of business processes of food industry enterprises // Economics, statistics and computer science. Bulletin of UMO. 2012;2:177-183. (In Russ.).

12. Simonova V.A., Tomm V.A. Normative values of financial coefficients as a basis for the formation of the balance sheet structure of industrial enterprises // Modern humanitarian studies. 2013;4 (53):29-34. (In Russ.).

DOI: 10.33917/mic-2.103.2022.49-57

The article considers the diversification of production as a direction for the long-term strategic development of an enterprise/holding. It is proposed to model and evaluate the results of production diversification using dynamic programming methods and graph theory. The problem is to find the optimal control and optimal state for each stage, which are optimal for the whole process.

DOI: 10.33917/mic-1.102.2022.83-90

The article discusses the possibilities of using a scenario approach in forecasting and budgeting in the practice of corporate governance of PJSC Aeroflot. According to the methodology of the National Corporate Governance Rating in 2018, Aeroflot PJSC has a rating of 7++, which indicates compliance with Russian legislation, taking into account the interests of all interested parties (shareholders, the state, employees, consumers of services). Currently, it is established that in 2020-2021. This aspect of corporate governance in PJSC Aeroflot is not fully implemented and needs to be improved. It can be assumed that precisely because of this, the risk management system of PJSC Aeroflot could not cope with the development of anti-crisis measures in a timely manner. The authors recommend considering pessimistic and optimistic scenarios in detail when drawing up budgets, planning a budget system for each of them, developing measures to reduce risks, and responding quickly to emerging threats. It has been established that the use of a scenario approach in budgeting and corporate governance practices will allow PJSC Aeroflot to consider all possible situations, including unlikely ones, to inform representatives of the Board of Directors about all possible risks in a timely manner, and to develop measures to minimize risk.

References:

1. Alenina E.E., Zyulina V.V., Redin D.V. Priority directions of formation of organizational structures of innovative development of high-tech industries. In the collection: Innovations in business creation and management. Materials of the VIII International Scientific Conference of teachers, staff and Graduate students. 2016. pp. 3-8. (In Russ.).

2. Alenina E.E., Zyulina V.V. Sectoral problems of management of the development of modern Russian engineering. In the collection: Materials of the Scientific and practical conference with international participation «Management in the field of science, education and technological development». 2016. pp. 134-140. (In Russ.).

3. Golovanova N.B., Gorin D.S. Methodological approach to assessing the technological state of a machine-building enterprise to increase the validity of management decisions //Management of economic systems: an electronic scientific journal. 2012;4 (40):70. (In Russ.).

4. Golovanova N.B., Gorina T.V. Comparative characteristics of the main approaches to enterprise resource management //Management of economic systems: an electronic scientific journal. 2014;12 (72):83. (In Russ.).

5. Gorin D.S. The growth of the technological gap as a trend in the development of the machine-building industry //Economics and entrepreneurship. 2014;11-4 (52): 503-505. (In Russ.).

6. Gorin D.S. Assessment of the industry significance of machine-building enterprises based on the analysis of fixed assets //Economics and entrepreneurship. 2013;12-4(41):319-322. (In Russ.).

7. Gorin D.S. Organizational and methodological aspects of crisis management at machine-building enterprises //Economics and entrepreneurship. 2012;1(24):282-285. (In Russ.).

DOI: 10.33917/mic-1.102.2022.75-82

In the scientific article, within the framework of the study of the terminological definitions of «competitiveness» and «competition», the concept of competitiveness of services is clarified. The classification of scientific schools in the field of management theory based on directive, descriptive and complex approaches is presented. The specific typology of the competitiveness of services in the context of the theoretical formula «personnel – processes – partners – products» is substantiated.