The "Economic Strategies" journal

2022 #5. 2022

Benchmarking as a continuous process of quality management and investment and innovation activities of Severstal Corporation PJSC

DOI: 10.33917/mic-5.106.2022.50-61

This article discusses benchmarking as a continuous process of quality management and investment and innovation activities on the example of PJSC Severstal Corporation.

The definition of the concept of «benchmarking» is given, its purpose, tasks, stages of implementation are shown. A comparison of Russian and foreign approaches in benchmarking is presented.

The results of benchmarking are shown, which identified shortcomings and gave directions for improving the efficiency of PJSC Severstal. Companies need to bet more on R&D and get better results from it. In recent years, against the background of the pandemic and economic sanctions, PJSC Severstal faced a lack of funds for the modernization and reconstruction of production facilities, with a mismatch with the structure of supply and demand.

The authors propose to reduce costs, develop the metal products market and introduce innovative technologies.


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4. Eroputova O.A. Analysis and evaluation of cash flows from investment operations of PJSC Severstal. The Scientific Heritage. 2022;86-3(86):17-20. (In Russ.).

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11. Chekeeva N.K. Benchmarking: conceptual apparatus. Bulletin of the Magistracy. 2017;12-3 (75):46-47. (In Russ.).

12. Shakirova N.N., Zhukovskaya S.L. Problems and possibilities of using financial benchmarking. Topical issues of the modern economy. 2022;4:609-616. (In Russ.).

13. Shuvarikov M.D. Principles of IFRS in the financial analysis of PJSC Severstal and PJSC NLMK. Economic security. 2021;4(3):839-852. (In Russ.).

14. Bezpalov V.V., Lochan S.A., Fedyunin D.V., Solopova N.A., Gorin D.S. Electric power industry development in the russian federation considering the structural trends of the world economy. Environment, Development and Sustainability. 2021.

Theoretical concepts and methodological approaches to understanding production theory and cost analysis in the context of digitalization in microeconomics

DOI: 10.33917/mic-5.106.2022.62-68

The article examines the effectiveness of using digital doubles in the main sectors of the Russian economy. It is shown how the use of digital doubles affects the structure of production costs. The authors of the article attempt to argue the fact that the use of digital doubles and digital databases will make exponential economic growth possible. This trend is explained by the consequence of the increase in the performance of digital doubles, due to the action of Gordon Moore’s law of technological progress (the first law of 1965) and Arthur Rock’s law (Moore’s second law of 1998). In this regard, the authors adopt a new approach to substantiating the specific manifestation of the law of diminishing returns. It is concluded that in the short term, the simultaneous use of advanced digital technologies and a digital analogue of live labor pushes the boundaries of the law of diminishing returns, ensuring an increase in returns from the scale of production at a new round of microeconomic development.


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Problems of gas, LNG, coal and RES supply in Europe until 2030

DOI: 10.33917/mic-5.106.2022.69-78

The situation with unstable gas supply and energy supply in the EU has become more complicated in connection with the start of the military special operation of the Russian Federation in Ukraine, which has dramatically changed the situation with the energy supply in Europe. The EU predicts to reduce the consumption of Russian gas, while experiencing a shortage of gas.

Germany could use Nord Stream 2 gas, as former German Chancellor Gerhard Schroeder called for in early August this year after his visit to Moscow. This step would solve Germany’s gas supply problems for a long period. However, the EU and Germany previously refused to use Nord Stream 2 for political reasons.

The situation changed radically when, on September 26, 2022, a sabotage was committed on the Nord Stream 1 and Nord Stream 2 gas pipelines, as a result of which sections of gas pipes were torn off near the island of Bornholm (Denmark). As a result, one billion m3 of gas flows out of the pipes. Repair of ruptured pipes can take several months. Europe will remain in autumn and winter without Russian gas.

LNG will not be able to replace Russian gas due to the limited number of points for its reception, as well as the rise in the cost of LNG by 20-30% compared to pipeline Russian gas. In addition, until 2030, EU LNG imports will be limited due to insufficient LNG production capacities in the US and the world, as well as Asian countries’ competition in LNG consumption.


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Digital import substitution in the nuclear industry

DOI: 10.33917/mic-5.106.2022.79-86

Import substitution as a factor in the growth of domestic production in 2022 is again a relevant process, firstly, due to the consequences of geopolitical tensions, which entailed, among other things, the outflow of personnel, and secondly, due to the COVID-19 pandemic, which resulted in destruction of established logistics links and supply chains.

The article analyzes the process of import substitution on the example of the largest Russian generating company in the nuclear industry – the State Corporation «Rosatom».


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Communicative interactions of suppliers of energy resources in the Arctic territories on the basis of digitalization

DOI: 10.33917/mic-5.106.2022.87-99

The article presents a case study of a big company operating in the Russian Arctic Zone in order to explain the need for digitalisation of communication between energy resource suppliers and customer markets. Currently, the main way of communication between the energy supplier in question and its customer markets is contractual relations. Their timeliness and quality are becoming particularly important, especially for big businesses. The quality of a resource supply contract directly affects the completeness of the resource supply and performance of the schedule agreed in the contract. Contract performance directly influences the financial and economic per-formance of the company and, consequently, its competitiveness on customer markets. A contract as a main communication tool is the critical legal instrument, regardless of the annual number and scope of contracts. It applies to various contracts, from several big orders for companies (enterprises) on sectoral customer markets to tens of thousands on a consumer market reaching individuals and households.


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The underwriting method as a tool for analyzing the demand for services (on the example of the Republic of Tatarstan)

DOI: 10.33917/mic-5.106.2022.100-104

The scientific article presents the trends in the development of services based on the applications of popular search queries of potential consumers, which allow analyzing the demand for trends in goods (services) using the example of the Republic of Tatarstan.


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5. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice. / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78. (In Russ.).

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Features of the study of the competitiveness of the service sector on the example of the Republic of Tatarstan

DOI: 10.33917/mic-5.106.2022.105-109

The scientific article proposes directions for supporting the competitiveness of the service sector on the example of the tourism industry of the Republic of Tatarstan. The formation of the regional tourist and volunteer center is substantiated, which allows expanding additional types of regional domestic tourism and accumulating a control center at the point of the most demanded and visited geographically, which accumulates information and digital support with the help of volunteers.


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On the issue of collusion in the food market

DOI: 10.33917/mic-5.106.2022.110-115

This article provides a detailed analysis of the definitions of the concepts of conversations and identifies its characteristic features. The authors determined that collusion is a secret illegal agreement, which is aimed at limiting competition in order to maximize their own income. Also considered are such forms of manifestation of collusion between the customer, suppliers and competitors as “ramming”, passive participation or refusal to participate in the tender, submission of an uncompetitive proposal, vertical and horizontal collusion. The modern manifestations of collusion with the use of auction robots and measures to counter their use are disclosed. The characteristic signs of collusion between the customer and the supplier of goods that contribute to its identification are identified and presented. It also defines the role of the Federal Antimonopoly Service in countering collusion in the food market.


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Using the Hierarchy Analysis Method in state strategic planning

DOI: 10.33917/mic-5.106.2022.5-25

The purpose of this work is to prepare proposals for the further development and practical use in the Russian Federation of the methodology and tools of program-targeted management. The following issues are resolved in the article: 1) as a result of the analysis of domestic and foreign scientific sources, as well as regulatory documents of the Russian Federation in the field of strategic planning, its main shortcomings are identified and the main directions for further development are formulated; 2) a methodical approach is proposed for the development of state programs for the economic and social development of the country based on the method of analysis of hierarchies; 3) an example of the practical use of this method for solving the problem of substantiating the optimal size of import substitution of foreign components for the production of a short-haul narrow-body passenger aircraft Super Jet 100 is given.



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Analysis of consumer perception in the space of image-forming factors. Part 2: Positions in comparison with competitors

DOI: 10.33917/mic-5.106.2022.26-49

This study considers the analytical principles of market object perception (goods, trademarks, firms) by consumer in the image-forming space, with an emphasis on the correctness of the application of methods and interpretation of results (in terms of comparing perceived positions with competitors’ positions against the consumer ideals). The proposed approach to analysis is based on the identification of factors that determine market processes and the construction of images of real goods / brands / firms in the perception of representatives of the target group. The issues of product / brand / company promotion are discussed based on the analysis of consumer perception. The presented approach is applied to solve some practical problems, such as identifying factors of perception of goods / brands / firms, building their images in the space of consumer attitudes, analyzing the configuration of images in comparison with the competitors and ideals, developing a strategy and essential details of promotion.


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