What is the meaning of management and is it possible to manage meanings? The scientific community has begun to discuss these issues quite recently, but to business persons they may seem strange and abstract. Meanwhile, if we don’t deal with them, we’ll be hardly able to truly appraise what is happening around and to create a strategy for the society and individual organizations development. The article briefly highlights some of these issues.
The article presents elaboration of methodology for organizational capacity research, including direction, principles and aspects of such research. It defines investigation methods and recommended measuring instruments. The paper substantiates application of the indicators method, defines requirements for indicators and proposes a way of their selection. It highlights the advantages and the sphere of the proposed methodology application.
The ethical market economy should be based on the following principles: modest growth, stability, care, ability to share, focus on the needs, economic development with a human face and a long-term profit optimization. Under present conditions a balance between government regulation and free market relations is required.