DOI: 10.33917/es-1.199.2025.96-101

Over the past three centuries, economic liberalism has emerged as a global cultural norm that permeates international institutions and business practices. Global turbulence has coincided with degradation of the idea of liberalism; corporate leaders feel the need for change, but don’t associate the transformation goals with exhaustion of the liberal model.

References:

1. Vtulkina N., Firsov A. Khrupkaya, trevozhnaya, nelineynaya, nepostizhimaya [Fragile, Disturbing, Non-linear, Incomprehensible]. Forbes, 2022, 5 sentyabrya, available at: https://www.forbes.ru/forbeslife/476185-vse-v-bani-pocemu-tak-nazyvaetsa-novaa-trevoznaa-epoha-i-kak-v-nej-zit

2. Bashnin A.V., Ozols O.K. Kto upravlyaet IT krupnykh industrial’nykh kompaniy? [Who Manages the IT of Large Industrial Companies?]. Ekonomicheskie strategii, 2024, no 3(195), pp. 60–67, DOI: https://doi.org/10.33917/es-3.195.2024.60-67

3. Belousov L.V. Biologicheskiy morfogenez [Biological Morphogenesis]. Moscow, URSS, 2023, 256 p.

4. Wonga M.L., Cleland C.E., Arend D.J., Bartlettd S., Cleaves H.J., Demarestc H., Prabhua A., Lunineg J.I., Hazen R.M. On the roles of function and selection in evolving systems. PNAS, 2023, vol. 120, no 43, e2310223120.

5. Sharma A., Czégel D., Lachmann M., Kempes C.P., Walker S.I., Cronin L. Assembly theory explains and quantifies selection and evolution. Nature, vol. 622, October 12, 2023.

6. Budanov V.G. Metodologiya sinergetiki v postneklassicheskoy nauke i v obrazovanii [Synergetics Methodology in Post-nonclassical Science and Education]. Moscow, LKI, 2009, 240 p.

DOI: 10.33917/es-1.199.2025.102-109

The purpose of the study is to form the value foundations of the methodology for compatibility of the society paradigms and society subsystems. Mutually complementary types of value theories and dual understanding of values are analyzed. The article explores the common values of the society paradigms, including sustainable development, social justice; inclusiveness, equality and human rights protection. Necessary composition of aspects of the value foundations for methodology of compatibility of society paradigms is formed and a structural scheme of paradigms compatibility of society spheres is compiled.

References: 

1. Morozov V.A. Metodologiya sovmestimosti paradigm obshchestva: filosofsko-psikhologicheskie i sistemotekhnicheskie osnovaniya [Methodology of compatibility for society paradigms: philosophical-psychological and system-technical foundations]. Menedzhment i biznes-administrirovanie. Moscow, ID “Ekonomicheskaya gazeta”, 2024, no 2, pp. 209–217.

2. D’yui Dzh. Obshchestvo i ego problem [Society and its problems]. Per. s angl. I.I. Myurberg, A.B. Tolstova, E.N. Kosilovoy. Moscow, Ideya-Press, 2002, 160 p.

3. Sheler M. Resentiment v strukture moraley [Resentment in the morals structure]. Per. s nem. A.N. Malinkina. Saint Petersburg, Nauka, 1999, 282 p.

4. Vindel’band V. Istoriya filosofii [History of philosophy]. Per. s nem. A.I. Vvedenskogo. Moscow, KANON-press, 1998, 548 p.

5. Stepin V.S. Teoreticheskoe znanie: struktura, istoricheskaya evolyutsiya [Theoretical knowledge: structure, historical evolution]. Moscow, Progress-Traditsiya, 2000, 743 p.

6. Salas S.D. Moral’ XXI veka [Morality of the 21st century]. Moscow, Kodeks, 2013, 483 p.

7. Riker P. Konflikt interpretatsiy: ocherki o germenevtike [Conflict of Interpretations: Essays on Hermeneutics]. Moscow, Akademicheskiy proekt, 2008, 695 p.

8. Lebedeva N.M., Tatarko A.N. Tsennosti kul’tury i razvitie obshchestva [Cultural values and development of societ y]. Moscow, ID GVShE, 2007, 528 p.

9. Anopchenko T.Yu., Savon D.Yu. Ustoychivoe razvitie: opyt, problemy, perspektivy [Sustainable development: experience, challenges, prospects]. Moscow, Institut ustoychivogo razvitiya Obshchestvennoy palaty Rossiyskoy Federatsii, Tsentr ekologicheskoy politiki Rossii, 2011, p. 120.

10. Morozov V.A. Dukhovnaya ekonomika i sovmestimost’ obshchestva. Teoriya sovmestimosti [Spiritual economy and compatibility of society. Compatibility theory]. Moscow, Dashkov i K°, 2021, 576 p.

DOI: 10.33917/es-1.199.2025.110-111

The novel “Reconstruction” by journalist and musician Boris Igorevich Lifanovsky plunges into realit y, which, according to the author, “should remain in the past.”

To celebrate the 80th anniversary of the Soviet people’s victory over fascist Germany and militarist Japan we continue to publish materials from the personal archives of participants in the Great Patriotic War, which will be included in Volume XIX of the “History Told by the People” project

DOI: 10.33917/es-1.199.2025.4-5

DOI: 10.33917/es-1.199.2025.6-23

The article examines a possible nuclear attack as a civil problem of managing super-large organizational systems. The key tool for structuring the problem is agent-based modeling. Calculations show that even in case of a nuclear attack, the Russian Federation ensures its infrastructural and institutional stability, maintaining all control levers in the loop of state stability and life support for the population while solving the problems of necessary support for defence and security functionality. In this case, a difficult question arises: at what cost?

References:

1. Ageev A.I. Rol’ sanktsiy, konfliktov i spetsoperatsiy: razmyshleniya o budushchem. Chast’ 2 [The Role of Sanctions, Conflicts and Special Operations: Reflections on the Future. Part 2]. Nauchnyy vestnik oboronno-promyshlennogo kompleksa Rossii, 2024, no 1, pp. 33–42.

2. Bakhtizin A.R., Makarov V.L., Loginov E.L., et al. Gibridnye voyny v makroekonomicheskoy supersisteme XXI veka [Hybrid Wars in the Macroeconomic Supersystem of the XXI Century]. Ekonomicheskie strategii, 2023, vol. 25, no 2(188), pp. 6–23, DOI: ht tps://doi.org/10.33917/es-2.188.2023.6–23.

3. Ageev A.I., Loginov E.L. Novaya bol’shaya voyna: khroniki khorosho zabytogo budushchego [New Large-scale War: Chronicles of Well Forgotten Future]. Ekonomicheskie strategii, 2014, vol. 16, no 6–7(122–123), pp. 16–33.

4. Makarov V.L., Bakhtizin A.R., Sushko E.D. Natsional’naya strategicheskaya sila stran, mezhdunarodnaya torgovlya i ekonomicheskaya uspeshnost’ stran v nestabil’nom mire [National Strategic Power of Countries, International Trade and Economic Success of Countries in an Unstable World]. Strategirovanie: teoriya i praktika, 2023, vol. 3, no 3(9), pp. 277–297.

5. Pudovkin E. “Ogranichennoy yadernoy voyny ne sushchestvuet”. Eksperty — o tom, naskol’ko real’na ee opasnost’ [“Limited Nuclear War Doesn’t Exist.” Experts on How Real Its Danger Is]. RTVI, 2022, 31 maya, available at: https://rtvi.com/stories/ogranichennoj-yadernoj-vojny-ne-sushhestvuet-eksperty-otom-naskolko-realna-ee-opasnost/

6. Surge: 2023 Global nuclear weapons spending. The International Campaign to Abolish Nuclear Weapons (ICAN).

7. Complicit: 2020 Global Nuclear Weapons Spending. The International Campaign to Abolish Nuclear Weapons (ICAN).

8. 90 sekund do polunochi. Chto nado znat’ o yadernoy voyne i ee posledstviyakh. Ob”yasnyaem, kak mogut vyglyadet’ yadernaya voyna i ee posledstviya, a takzhe kak i gde ot nee mozhno spastis’ [90 Seconds to Midnight. What you need to Know about Nuclear War and its Consequences. We Explain what Nuclear War and its Consequences Might Look like, as Well as How and Where you can Escape from it]. Dzen, 2024, 23 noyabrya, available at: https://dzen.ru/a/Z0GbbBQHIkbcs5pd

9. Analitiki otsenili, skol’ko strany tratyat na yadernoe oruzhie v minutu [Analysts have Estimated how much the Countries Spend on Nuclear Weapons per Minute]. RBK, 2022, 15 iyunya, available at: https://www.rbc.ru/politics/15/06/2022/62a984999a79471c65ce1b2a

DOI: 10.33917/es-1.199.2025.126-131

The article dwells on the features of demand management in the medical products mark et from the standpoint of clinical marketing. The factors that determine demand at each level are described and t ypical tools of influence are proposed.

Using the scalar multiplication formula, the author proposes an algorithm for forecasting demand and contribution of each marketing tool, which helps to optimize the marketing budget. It is shown that demand management tools in the medical device market can be classified according to the type of impact and the nature of the influence on demand.

References: 

1. Igrunova O.M. Issledovanie podkhodov k opredeleniyu ponyatiya “Spros” [Research of Approaches to Defining the Concept of “Demand”]. Vestnik Moskovskogo gorodskogo pedagogicheskogo universiteta. Seriya: Ekonomika, 2015, no 1, available at: https://cyberleninka.ru/article/n/issledovanie-podhodovk-opredeleniyu-ponyatiya-spros

2. Avramenko S.A. Klassifikatsiya rynkov po tipu konechnogo potrebitelya [Classification of Markets by Type of end Consumer]. Voprosy regional’noy ekonomiki, 2012, no 3(12), pp. 3–7.

3. Zuenkova Yu.A., Mironov A.V. Elektronnyy registr patsientov kak regional’naya nudge-strategiya [Electronic Patient Registry as a Regional Nudge Strategy]. Vestnik MIRBIS, 2024, no 3(39), pp. 77–85, DOI 10.25634/MIRBIS.2024.3.10

4. Shilova G.F., Lyapunova N.V., Starostenkov N.V. Problemy mezhdistsiplinarnogo podkhoda v sovremennoy istorii [Problems of Interdisciplinary Approach in Modern History]. Vestnik sovremennoy nauki, 2015, no 7-1(7), pp. 77–81.

5. Stiggelbout A.M., Pieterse A.H., De Haes J.C. Shared decision making: Concepts, evidence, and practice. Patient Educ Couns., 2015/N 98(10), pp. 1172-9, DOI: 10.1016/j.pec.2015.06.022. Epub 2015 Jul 15. PMID: 26215573

6. Korotkov A.V., Vershinina A.A. O soderzhanii ekonomicheskoy kategorii i izmerenii rynochnogo sprosa [On the Content of the Economic Category and the Measurement of Market Demand]. Statistika i ekonomika, 2014, no 1, available at: https://cyberleninka.ru/article/n/o-soderzhanii-ekonomicheskoykategorii-i-izmerenii-rynochnogo-sprosa

DOI: 10.33917/es-1.199.2025.24-33

This article is devoted to the anniversary of the Eurasian Economic Union, which began to function on January 1, 2015. In the article, the authors analyze the difficult historical path of the evolution of Eurasian integration cooperation in the post-Soviet space, the formation of integration ideas and their implementation. The motivations, practice and complex circumstances of the ongoing processes of Eurasian integration are considered.

References:

1. Demografiya v tsifrakh. Statistika Evraziyskoy ekonomicheskoy komissii: Evraziyskaya ekonomicheskaya komissiya [Demography in Figures. Statistics of the Eurasian Economic Commission: Eurasian Economic Commission]. Moscow, 2023, 70 p.

2. Dogovor o Evraziyskom ekonomicheskom soyuze ot 29 maya 2014 g. [Treaty on the Eurasian Economic Union of May 29, 2014]. Ofitsial’nyy sayt Evraziyskoy ekonomicheskoy komissii; Ofitsial’nyy internet-portal pravovoy informatsii, available at: http://www.eurasiancommission.org; http://pravo.gov.ru

3. EAES. Evraziyskaya ekonomicheskaya komissiya. 2020–2023 [EAEU. Eurasian Economic Commission. 2020–2023], available at: https://eec.eaeunion.org/

upload/medialibrary/807/EEC-Book-2020_2023.pdf

4. Oblizina V.V. Integratsionnye protsessy v Evraziyskom ekonomicheskom soobshchestve: institutsional’nye osnovy i tekhnologii realizatsii: diss. … kand.

polit. nauk [Integration Processes in the Eurasian Economic Community: Institutional Foundations and Implementation Technologies: diss…. Candidate of Political Sciences]. N. Novgorod, 2007, 161 p.

5. Soglashenie o sozdanii Sodruzhestva Nezavisimykh Gosudarstv (vmeste s Protokolom k Soglasheniyu o sozdanii Sodruzhestva Nezavisimykh Gosudarstv, podpisannomu 8 dekabrya 1991 g. v g. Minske Respublikoy Belarus’, Rossiyskoy Federatsiey (RSFSR), Ukrainoy); protokol podpisan v g. Alma-Ate 21 dekabrya 1991 g. [Agreement on the Establishment of the Commonwealth of Independent States (together with the Protocol to the Agreement on the Establishment

of the Commonwealth of Independent States, signed on December 8, 1991 in Minsk by the Republic of Belarus, the Russian Federation (RSFSR), and Ukraine);

the protocol was signed in Alma-Ata on December 21, 1991]. Sodruzhestvo. Informatsionnyy vestnik Sovetov glav gosudarstv i pravitel’stv SNG, 1992, Vyp. 1, pp. 6–8, 11.

6. Reshenie Soveta glav gosudarstv SNG “O prinyatii Ustava SNG” (vmeste s Ustavom Sodruzhestva Nezavisimykh Gosudarstv) (prinyato v g. Minske 22 yanvarya 1993 g.) (s izm. ot 19 sentyabrya 2003 g.) [Decision of the Council of Heads of State of the CIS “On the Adoption of the CIS Charter” (together with the Charterof the Commonwealth of Independent States) (adopted in Minsk on January 22, 1993) (as amended on September 19, 2003)]. Sodruzhestvo. Informatsionnyy

vestnik Sovetov glav gosudarstv i pravitel’stv SNG, 1993, no 1; Byulleten’ mezhdunarodnykh dogovorov, 1994, no 1.

7. Soglashenie o koordinatsionnykh institutakh SNG ot 21 dekabrya 1991 g. [Agreement on the CIS Coordinating Institutions of December 21, 1991]. Vedomosti SND i VS RF, 1991, 19 dekabrya, no 51, st. 1798; Sodruzhestvo. Informatsionnyy vestnik Soveta glav gosudarstv i Soveta glav pravitel’stv SNG, 1992, no 1.