Author page: Alexander Bashnin

Import Substitution of the Culture of Measurements

DOI: 10.33917/es-4.190.2023.78-85

World turbulence has accelerated trends towards cultural changes that emerged at the end of the last century. Today transformation of traditional management forms, corresponding to changing cultural models, is adequate neither to the essence nor the pace of the new reality formation. It’s high time to start thinking about inevitability of losing the comfort of managing an enterprise as a profit-making machine. The well-known postulate “what cannot be measured cannot be controlled” raises a new question: what and how to measure? Possible way out could be the return to corporations of diversity and complexity on the basis of the theory of fractal sets, and allocation of natural processes outside the Euclid and Newton metrics could become the foundation of a self-organization.


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