Most of the business conferences today are organized around the theme “How we realized the importance of Big Data and became the most successful in our market”. It is safe to say that since 2015, the business has been covered by a wave of so-called hype about digital technologies, and those who create these technologies have taken dominant positions in the economy structure. If we take the Fortune-100 list for the 1960s, we’ll find that about 80% of the companies on this list have ceased to exist, and one of the reasons for this is denying inevitability of digitalization.
The article examines the impact of digital on human resources management, and its strategic component on the basis of the positions of leading experts in recent years. The content characteristics of a new generation of employees are given that determine the context of such topical areas of HR activities as motivation, recruiting, leadership. Conclusions are made about a meaningful change in the HR management activities, author also reveals some problems and prospects for using Big Data in HR.