DOI: 10.33917/mic-2.115.2024.92-105

The article proposes a normative-dynamic approach, new for Russia, to the assessment and analysis of state strategic planning for the development of education in the Russian Federation, aimed at improving the management of the implementation of the state program «Development of Education» for the period 2018-2025 and the national project «Education» for the period 2024-2030. Based on the use of rank correlation methods and taking into account the current legislative acts and strategic planning documents, various options for the current, short-term, medium-term and long-term normative and dynamic assessment of the development of education in the Russian Federation are considered. The conclusion is made about the weak scientific validity and low effectiveness of the state strategic planning of the State Program for the development of education in the Russian Federation.

References:

[1–8] see No. 1(114)/2024. pp. 99–100.

9. Analysis of state programs – 2021. GP-02 «Development of Education» [Electronic resource]. URL: https://ach.gov.ru/upload/

10. Federal Law of December 8, 2020 No. 385-FZ «On the federal budget for 2021 and for the planning period of 2022 and 2023» [Electronic resource]. URL: http://publication.pravo.gov.ru/Document/

11. Heckman J.J. Policies to foster human capital. Research in Economics. 2000. Vol. 54. pp. 3–56.

12. Soldatov R.V., Afonina I.A. Normative-dynamic approach to the assessment and analysis of state strategic planning for the development of education in Russia. Part 1. Microeconomics. 2024;1:94–100. (In Russ.). https://doi.org/10.33917/mic-1.114.2024.94–100.

13. Report on the interim results of an expert-analytical event to monitor the progress of implementation of NGOs, 2024. pp. 31. [Electronic resource]. URL: https://ach.gov.ru/upload/iblock/

14. Russian statistical yearbook, 2022. pp. 189–215. [Electronic resource]. URL: https://rosstat.gov.ru/storage/

15. Report to the Federal Assembly of the Russian Federation on the implementation of state policy in the field of education (2023) [Electronic resource]. URL: http://static.government.ru/media/files/

DOI: 10.33917/mic-2.115.2024.81-91

The article deals with the current problems of Russia’s successful advancement into the future and its gaining a leading position on the world stage. The solution to these problems is based on increasing the effectiveness of countering threats to financial security and financial sovereignty of the country through the introduction into practice of the activities of interested public authorities of the latest achievements of scientific and technological progress.

References:

1. Abalkin L.I. Russia’s strategic response to the challenges of the new century. Moscow: Exam, 2004.

2. Agapova T.N., Anishchenko E.V. On the new paradigm of the development of the world economy and its reflection in theoretical ideas about the sustainability of ensuring economic security in Russia. Problems of economics and legal practice. 2019;15(5):42–47. (In Russ.).

3. Anishchenko E.V. Russia’s security in the context of socio-economic reforms. Financial analytics. 2014;14(200). (In Russ.).

4. Dumnaya N.N. The global crisis: systemic risks of financial markets [Electronic resource]. URL: https://cyberleninka.ru/article/n/mirovoy-krizis-sistemnye-riski-finansovyh-rynkov/viewer

5. Keynes J.M. The general theory of employment, interest and money. Favorites. M.: Eksmo, 2009.

6. Korsuntsev I. Virtual finance. M., 2009.

7. Kupreschenko N.P. The essence and structure of the modern shadow economy (system-conceptual analysis). Bulletin of the Academy of Tax Police. Academy of Tax Police of the Federal Tax Service of Russia. 2003. Issue 3.

8. Putin V.V. Message of the President of the Russian Federation to the Federal Assembly of the Russian Federation, December 12, 2012, Moscow, Kremlin [Electronic resource]. URL: http://news.kremlin.ru/news/17118

9. Decree of the Government of the Russian Federation dated 11/17/2008 No. 1662–r (as amended on 08.08.2009) «On the Concept of long-term socio-economic development of the Russian Federation for the period up to 2020» (together with the «Concept of long-term socio-economic development of the Russian Federation for the period up to 2020»). Collection of Legislation of the Russian Federation, 11/24/2008, No. 47, Article 5489.

10. Decree of the Government of the Russian Federation dated December 8, 2011 No. 2227–r «On the Strategy of Innovative Development of the Russian Federation for the period up to 2020» [Electronic resource]. URL: https://www.garant.ru/

11. Decree of the President of the Russian Federation dated 07/02/2021 No. 400 «On the National Security Strategy of the Russian Federation» [Electronic resource]. URL: http://www.pravo.gov.ru

12. Decree of the President of the Russian Federation dated 05/13/2017 No. 208 «On the Strategy of Economic Security of the Russian Federation for the period up to 2030». Collection of Legislation of the Russian Federation, 05/15/2017, No. 20, Article 2902.

13. Federal Law No. 209–FZ dated July 24, 2007 «On the development of small and medium-sized Enterprises in the Russian Federation». Collection of Legislation of the Russian Federation, 30.07.2007, No. 31, Article 4006.

DOI: 10.33917/mic-2.115.2024.75-80

The formation of revenues of the country’s consolidated budget largely depends on the receipt of taxes from subsoil use, where the mineral extraction tax plays a decisive role. Due to the strengthening of its fiscal role, the tax is losing its regulatory significance for the rational use of subsoil. The article examines the tax regulation of the use of hydrocarbon reserves based on a methodological approach to assessing their value and the mechanism for calculating the per-ton rate of reserve redemption. By establishing per-ton reserve redemption rates for newly commissioned hydrocarbon fields, the state acquires a stable source of income and an effective mechanism for monitoring the rational use of subsoil.

References:

1. Tax Code of the Russian Federation (Part II) [Electronic resource]. URL: www.consultant.ru

2. Pelmeneva A.A. Features of hydrocarbon production taken into account in the modern tax system of Russia. Mineral Resources of Russia. Economics and Management. 2020;4–5:69–74. (In Russ.).

3. Grigoriev G.A., Otmas A.A. The tax system as a factor in stabilizing oil production: the state and problems of reform. Mineral Resources of Russia. Economics and Management. 2019;4:21–28. (In Russ.).

4. Panfilov E.I. On improving the quality of federal laws relating to the development of mineral resources of the earth’s subsoil (expert assessment). Rational development of subsoil. 2020;1:50–56. (In Russ.).

5. Kimelman S.A. Mining rent: on the issue of a different taxation system. Oil and Gas Vertical. 2010;7:26–33. (In Russ.).

6. State report «On the state and use of the mineral resource base of the Russian Federation in 2021». M.: MPR of Russia, 2022. 626 p.

7. Classification of reserves and resources of oil and flammable gases. Order of the Ministry of Natural Resources and Ecology of the Russian Federation dated November 1, 2013 No. 477 (Registered with the Ministry of Justice of Russia on December 31, 2013, registration No. 30943) [Electronic resource]. URL: www.consultant.ru

8. Order of the Ministry of Natural Resources of Russia dated September 30, 2008 No. 232 (as amended on October 15, 2019) «On approval of the Methodology for determining the starting amount of a one-time payment for the use of subsoil» (together with the «Methodology for calculating the minimum (starting) amount of a one-time payment for the use of subsoil») (Registered with the Ministry of Justice of Russia on December 22, 2008 No. 12914) [Electronic resource]. URL: www.consultant.ru

9. Melekhin E.S. Economic aspects of rational subsoil use. Microeconomics. 2023;1:61–66. (In Russ.).

10. Kuzina E.S., Melekhin E.S. On the reliability of geological and economic estimates in subsoil use. Mineral Resources of Russia. Economics and Management. 2019;5:52–55. (In Russ.).

11. Bogatkina Yu.G. Problems of valuation of reserves and resources of natural hydrocarbons taking into account risk factors. Nezh Problems of economics and management of the oil and gas complex. 2021;4 (196):8–13. (In Russ.).

DOI: 10.33917/mic-2.115.2024.62-74

The organizational and economic aspects of customs examination of commodity group 0902 of the EAEU TN FEA in modern conditions are considered. Features of the classification of tea and products made from it (commodity group 0902 of the EAEU HS) include the possibility of classifying a drink with the trade name «tea» to other groups of the HS. It is shown that the main data for correctly determining the HS code of a drink with the trade name «tea» are the degree of fermentation, composition and type, weight of packaging and purpose of the product. It has been established that in order to effectively identify tea and reduce the risk of erroneous classification under the Commodity Nomenclature of Foreign Economic Activity, it is necessary to improve existing identification technologies and regulatory documents for tea classification. It is substantiated that organizational and economic measures taken by the state to support the tea industry bring appropriate results, but complete import substitution of a drink with the trade name «tea» is practically impossible. Only partial import substitution is acceptable – this is the active development of the Russian industry for the production of fireweed (angustifolia fireweed).

References:

1. Bezpalov V.V., Filatov V.V., Zharikov R.V., Karev M.V. Features of customs regulation of imports of food and processing industry goods imported into the territory of the Russian Federation. Applied economic research. 2023;1:8–18. (In Russ.).

2. Alekseeva E.V. Ivan-narrow-leaved tea, a forgotten miracle of nature. Problems of the environment and natural resources. 2020;7:163–167. (In Russ.).

3. Babkina N.A. Commodity science, expertise in customs and commodity nomenclature of foreign economic activity. Amur State University, Blagoveshchensk. 2017. 230 p. (In Russ.).

4. Bikbulatova E., Plotnikova N.A. «Koporsky» fermented tea from the leaves of willow-leaved tea and Canadian maple. In the collection: Ecology and nature management: applied aspects. VI International Scientific and Practical Conference. 2016. pp. 63–65. (In Russ.).

5. Vaitekhovich A.A. The conjuncture of the tea market on a global scale. In the collection: Organizational and legal support of the management mechanism in the field of agribusiness. 2019. pp. 159–161. (In Russ.).

6. Vorontsov P.A., Dzik L.R., Zemlyakova E.S. Studies of black tea of different brands and assessment of its quality. Bulletin of Youth Science. 2021;5 (32). (In Russ.).

7. Gamidullaev S.N., Nikolaeva S.L., Zakharenko T.A., Simonova V.N. Commodity science and expertise in customs. St. Petersburg: Troitsky Bridge, 2010. 400 p. (In Russ.).

8. Dengina Yu.V., Tyulkina A.A., Darovskikh L.V. Research of some indicators of tea quality from different manufacturers. In the collection: Biodiagnostics of the state of natural and man-made systems. Materials of the XIV All-Russian scientific and Practical conference with international participation. 2016. pp. 375–378. (In Russ.).

DOI: 10.33917/mic-2.115.2024.51-61

The problem of modernization of production systems in Russia is currently manifested in an acutely pronounced form. Their basis in most companies is the concept of mass production, which does not fully meet modern requirements, and therefore does not bring the expected effect. The introduction of new systems requires extraordinary efforts on the part of both management and staff. One of the most effective methods implemented in the practice of business entities today is lean manufacturing. Let’s consider its tools and methods as a means of increasing the efficiency of the enterprise.

References:

1. GOST R 56020-2020. The national standard of the Russian Federation: Lean manufacturing. Basic provisions and dictionary (approved and put into effect by Rosstandart Order No. 513-st dated 08/19/2020). URL: https://ivo.garant.ru

2. Order of the Ministry of Industry and Trade of the Russian Federation No. 1907 dated 06/20/2017 «On Approval of Recommendations on the Application of Lean Manufacturing Principles in various industries». URL: https://ivo.garant.ru

3. Passport of the National project «Labor Productivity» [Electronic resource]. Website of the Ministry of Economic Development of the Russian Federation. Access mode: https://www.economy.gov.ru /material/directions/nacionalnyy_proekt_proizvoditelnost_truda/

4. Battalov A.M. Stages of the formation of the concept of «Lean production». Innovative science. 2022;(5-1):27-32. (In Russ.).

5. Lean manufacturing: implementation without resistance [Electronic resource]. Financial Expert portal. Access mode: http://www.Finexpert.Ru/view/  

6. Lean manufacturing: how to get rid of losses and achieve prosperity for your company. James Wumek, Daniel Jones; translated from English – 5th ed. Moscow: Alpina Business Books, 2022. 472 p.

7. Vikhansky O.S. How popular is lean manufacturing in Russia. Expert-Ural. 2019;7 (270). (In Russ.).

8. Hobbs D.P. Introduction of lean manufacturing. A practical guide to business optimization. Minsk: Grevtsov Pavlisher, 2007. 352 p.

 9. Vader M. Lean manufacturing tools: A mini-guide to the implementation of lean manufacturing techniques. Michael Vader; translated from English. M.: Alpina Business Books, 2015. 125 p.

10. Golyakov S.M. Modern production systems of enterprises. Collection of scientific articles problems of interaction of economic entities of the real sector of the Russian economy: financial, economic, socio-political, legal and humanitarian aspects. St. Petersburg: Institute of Business and Law, 2014. 125 p.

 11. Smirnykh R.V. Corporate project management system as an instrument of the concept of «lean production» in project management. Young scientist. 2020;52(342):356-360. URL: https://moluch.ru/archive/342/76926/

12. Tikhonina A.S. Problems in the implementation of lean production tools. XIV International School – Conference of Young Scientists, Tomsk: STT Publishing House, 2018. pp. 274-276. URL: https://core.ac.uk/download/pdf/287420142.pdf

DOI: 10.33917/mic-2.115.2024.35-50

The issues of the correct application of mathematical statistics in the processing of marketing research results, taking into account the type of data obtained, are considered. The parameters of the configuration of images of market objects (goods/ trademarks/ firms) in the space of image-forming factors of interval type, characterizing the location, formedness and differentiation of images, are discussed. Examples of the analysis of images of market objects in the space of interval type factors (both initial and quantified) are given. Possible conclusions about the configuration of images are considered, practical recommendations on the selection of target segments and determining the optimal position for a product / brand/ company are discussed.

References:

1. Zakuskin S.V. Type data consideration in market objects analysis. Part 1. Building images based on factors of non-numeric types. Microeconomics. 2023;5:23–38 (In Russ.).

2. Zakuskin S.V. Type data consideration in market objects analysis. Part 2. Building images based on factors of numeric types. Microeconomics. 2023;6: 29–47. (In Russ.).

3. Zakuskin S.V. Type data consideration in market objects analysis. Part 3. Analysis of images and positions by factors of non-numeric types. Microeconomics. 2024;1:35–54. (In Russ.).

4. Zakuskin S.V. Analysis of consumer ideals in the image-forming space:  building perfect images. Microeconomics. 2021;3:22–31. (In Russ.).

5. Zakuskin S.V. Analysis of market images formedness. Creative Economics. 2020;6:1115-1136. (In Russ.).

6. Zakuskin S.V. Analysis of market images differentiation. Creative Economics. 2020;7:1447-1466. (In Russ.).

7. Zakuskin S.V. Integration of marketing communications based on the analysis of consumer preferences. Russian entrepreneurship. 2018;19(6):1913-1937. (In Russ.).

DOI: 10.33917/mic-2.115.2024.23-34

Optimization of an inventory is an important element of strategic planning of an industrial enterprise, the objectives of which are to ensure the required volume of production of finished goods, achieve minimum inventory storage costs and eliminate excessive investments of financial resources. The article describes the main approaches to inventory management, assesses their advantages and disadvantages. Using the company for the production of electrical equipment as an example, the algorithm for the quantitative allocation of the «problematic» demands in the inventory structure is proposed, this demand reduces risks from the external environment, but requires additional investments. The calculation of the parameters of the demand was performed using the resources of the ERP system and the inventory structuring model, thereby the «problem field» in the context of each inventory item has been determined for further optimization measures implementation.

References:

1. Russian Statistical Yearbook: Stat. sat. / State Com. Ros. Federation of Statistics (Goskomstat of Russia). Stat.sat./Rosstat, 2023. 701 p.

2. Babaeva E.S. Information technologies in the management of «pushing» type productions. Bulletin of the Volga State University. 2011;17:53–57. (In Russ.).

3. Bauersox D.J., Kloss D.J. Logistics integrated supply chain. Moscow: Olymp-Business CJSC, 2001. 640 p.

4. Bekmurzayeva R.H. Risks associated with interaction with suppliers and contractors / R. H. Bekmurzayeva, L. H. Dzhandarova. Business bulletin of the entrepreneur. 2021;5(3):29–31. (In Russ.).

5. Bukan J., Koenigsberg E. Scientific management of reserves. M.: Nauka, 1967. 423 p.

6.  Gavrilov D.A. Production management based on MRP II [inform., resource planning, positioning strategies, cost calculation]. – 2nd ed. Peter, 2005. 416 p.

7.  Zemlyanskaya V.N. The classical method of ABC analysis and its modern modification. Eurasian Union of Scientists. 2017; 9–2(42):76–81. (In Russ.).

8. Izmalkova I.V. Digitalization of accounting processes in the context of economic development in modern conditions: problems and impact on business processes / I. V. Izmalkova, G. I. Polennikova, L. Y. Tatarenko. Bulletin of the Altai Academy of Economics and Law. 2023;6–1:47–54. (In Russ.).

9. Konyukhovsky P.V. Mathematical methods of research of operations in economics. St. Petersburg: Publishing house «Peter», 2000. 208 p.

10. Mironova G.V. Concepts, strategies and models of inventory management / G.V. Mironova, A.V. Shelygov. Bulletin of the Moscow State Unitary Enterprise named after Ivan Fedorov. 2011;2:230–239. (In Russ.).

11. Nikiforova E.V. Management of material reserves in conditions of multi-nomenclature production / E. V. Nikiforova, S. A. Kalinovsky. Vector of Science of Tolyatti State University. 2011;4(18):211–216. (In Russ.).

12. Tyukhtina A.A. Models of inventory management: An educational and methodological guide.  Nizhny Novgorod: Nizhny Novgorod State University, 2017. 84 p.

DOI: 10.33917/mic-2.115.2024.5-22

The scientific article presents the advanced experience of leading foreign countries to activate innovation. It was established that mainly organizations for the development of innovation use direct and indirect support measures. The principles of activation and support of innovative activities in foreign countries are shown, the main tools for state stimulation and activation of innovation in foreign countries have been identified.

References:

1. Order of the President of the Russian Federation dated March 30, 2002 No. Pr-576 «Fundamentals of the policy of the Russian Federation in the field of development of science and technology for the period until 2010 and beyond». URL: www.consultant.ru

2. «The main directions of the policy of the Russian Federation in the field of development of the innovation system for the period until 2010» (approved by the Government of the Russian Federation on 05.08.2005 No. 2473p-P7). URL: www.consultant.ru

3. Strategy for the development of science and innovation in the Russian Federation for the period until 2015 (approved by the Interdepartmental Commission on Scientific and Innovation Policy (protocol dated February 15, 2006 No. 1). URL: www.consultant.ru

4. Order of the Government of the Russian Federation of July 4, 2023 No. 1789-r «On approval of a comprehensive scientific and technical program of a full innovation cycle “New composite materials: design and production technologies”». URL: www.consultant.ru

5. Kalinov V.V. Formation of the conceptual foundations of the innovation policy of the Russian Federation. Bulletin of Tomsk State University.2011;4(16):16-43. (In Russ.).

6. Bondarenko N.E. Innovative development of the Russian economy: retrospective analysis and prospects. International scientific journal “INNOVATIVE SCIENCE”. 2015;11:32-38. (In Russ.).

7. Ustinova L.N., Ustinov A.E. Modern problems of innovative development of an enterprise Russian entrepreneurship. 2018;19(2):432-444. (In Russ.).

8. Lavrinenko A.R. Diagnostics and directions of development of the innovative potential of scientific and technical entrepreneurship. Bulletin of Polotsk State University. Series D. Economic and legal sciences. 2022;12:35-42. (In Russ.).

9.Suglobov A.E. The essence of innovative activity of economic entities in modern conditions of economic development. Bulletin of the Moscow University of the Ministry of Internal Affairs of Russia. 2013;8:194-199. (In Russ.).

10. Kozhitov L.V., Zaporotskova I.V., Kozlov V.V. Promising carbon-based materials. Bulletin of VolSU. 2009-2010;10(4):63-84. (In Russ.).

11. Kolobkov A.S. Development of technologies for producing carbon fibers (review). PROCEEDINGS OF VIAM / TRUDY VIAM. 2022; 8 (114):123-131. (In Russ.).

12. Khasanova G.B. Principles of «Green engineering» – a promising way to solve the problem of environmental pollution with polymersю Bulletin of the Kazan Technological University. 2013;22. (In Russ.).

13. Rogov V.A., Shkarupa M.I., Velis A.K. Classification of composite materials and their role in modern mechanical engineering. Vestnik RUDN. Series: Engineering Research. 2012;2:41-49. (In Russ.).

DOI: 10.33917/es-1.193.2024.138-143

The article dwells on the state of the regional housing and communal services and its individual enterprises, identifies therole of developing strategic models (competitive, adapted, situational) for their evolution. Attention is made to the need to coordinate housing and utility development strategies in the region as a whole and specific housing and communal services enterprises. A model of consistent strategic development of housing and utility companies is proposed, positive and negative aspects of the strategy of housing and utility enterprises, as well as internal and external factors are highlighted.

References:

1. Provalenova N.V. Organizatsionno-ekonomicheskoe razvitie sfery zhilishchno-kommunal’nykh uslug v malykh munitsipal’nykh obrazovaniyakh: dis. …d-ra ekon. nauk: 08.00.05. [Mesto zashchity: Ros. ekonom. un-t im. G.V. Plekhanova] [Organizational and Economic Development of the Sphere of Housing and Communal Services in Small Municipalities: Dis. … Doctor of Economics Sciences: 08.00.05. [Place of protection: Ros. economy University named after G.V. Plekhanov]]. Moscow, 2018, 293 p.

2. Kozlova S.V., Gribanova O.M. Povyshenie kachestva gosudarstvennogo upravleniya zhilishchno-kommunal’nym khozyaystvom [Improving the Quality of Public Management of Housing and Communal Services]. ETAP: ekonomicheskaya teoriya, analiz, praktika, 2016, no 4, pp. 134–143.

3. Blinov A.O., Ugryumova N.V. Upravlencheskie aspekty razvitiya sotsial’no-ekonomicheskikh sistem ZhKKh [Managerial Aspects of the Development of Socio-economic Systems of Housing and Communal Services]. Vestnik UGUES. Nauka, obrazovanie, ekonomika. Seriya: Ekonomika, 2015, no 1(11), pp. 51–55.

4. Makarova V.I., Bogdashkin Yu.N., Eliseeva I.V. Protsess razrabotki i realizatsii strategii zhilishchno-kommunal’nogo khozyaystva strany [The Process of Developing and Implementing the Country’s Housing and Communal Services Strategy]. Vestnik Volzhskogo universiteta im. V.N. Tatishcheva, 2016, no 2(3), pp. 148–154.

5. Stakhanov D.V. Strategicheskoe upravlenie zhilishchno-kommunal’nym khozyaystvom (ZhKKh) kak sotsial’no-ekonomicheskoy sistemoy [Strategic Management of Housing and Communal Services (HCS) as a Socio-economic System]. Vestnik Taganrogskogo gosudarstvennogo pedagogicheskogo instituta im. A.P. Chekhova, 2014, no 1, pp. 108–112.

6. Kemaykin N.K., Pavlenkov M.N. Napravleniya razvitiya ZhKKh Rossii [Directions for the Development of Housing and Communal Services in Russia]. Vestnik Tomskogo gosudarstvennogo universiteta. Ekonomika, 2020, no 51, pp. 21-34, DOI: 10.17223/19988648/51/2

7. Leus I. Sistema monitoringa innovatsionnoy i investitsionnoy deyatel’nosti zhilishchno-kommunal’nogo khozyaystva [System for Monitoring Innovation and Investment Activities of Housing and Communal Services]. Natsional’nye interesy: prioritety i bezopasnost’, 2015, no 4(289), pp. 23–42.

8. Petrova A.N. Strategicheskiy menedzhment [Strategic Management]. Seriya: Uchebnik dlya vuzov. Saint Petersburg, Piter, 2005, 496 p.

DOI: 10.33917/es-1.193.2024.132-137

The article describes the competitive strategy of a pharmaceutical company in the context of digitalization of society. It describes how the patient’s voice assistant allows the company to influence levels of demand, receive information about the behavior patterns of the target audience and increases the brand’s points of contact with the target audience. The technology of developing a voice assistant for the healthcare industry is presented, and mechanisms of influence on the target audience are described.

References:

1. Kovtyukh G.S. Osnovnye tendentsii razvitiya farmatsevticheskogo rynka v Rossii [Main Trends in the Development of the Pharmaceutical Market in Russia] Lechebnoe delo, 2023, no 2, pp. 134–140, DOI 10.24412/2071-5315-2023-12888, EDN GGLUIQ

2. Arzhanova K.A. Sovremennye PR-tekhnologii prodvizheniya kompanii [Modern PR Technologies for Company Promotion]. Kompetentnost’, 2020, no 5, pp. 30–35, available at: https://cyberleninka.ru/article/n/sovremennye-pr-tehnologii-prodvizheniya-kompanii-1

3. Vinichuk O.Yu. Sovremennye metody prodvizheniya farmatsevticheskikh kompaniy na regional’nykh farmatsevticheskikh rynkakh v usloviyakh tsifrovizatsii biznesa [Elektronnyy resurs]. Vestnik evraziyskoy nauki, 2023, vol. 15, no 3, available at: https://esj.today/PDF/77ECVN323.pdf

4. Prentice С., Loureiro S.M., Guerreiro J. Engaging with intelligent voice assistants for wellbeing and brand attachment. Journal of Brand Management, 2023, no 30, pp. 449–460. 10.1057/s41262-023-00321-0 Engaging with intelligent voice assistants for wellbeing and brand attachment.

5. McLean G., Osei-Frimpong K., Barhorst J. Alexa, do voice assistants influence consumer brand engagement? — Examining the role of AI powered voice assistants in influencing consumer brand engagement. Journal of Business Research, 2021, no 124, pp. 312–328. 10.1016/j.jbusres.2020.11.045.

6. Zuenkova Yu.A., Bogdanovich S.T. Beyond the Pill — strategiya marketinga otnosheniy na farmatsevticheskom rynke [Beyond the Pill —Relationship Marketing Strategy in the Pharmaceutical Market]. Mikroekonomika, 2023, no 5, pp. 39–47, available at: https://doi.org/10.33917/mic-5.112.2023.39–47

7. Andriyanova E.A. Sotsial’noe doverie v meditsine: vozmozhnosti onlayn-kommunikatsii: Nauka kak obshchestvennoe blago: Sb. Nauchnykh statey Vtorogo mezhdunarodnogo kongressa Russkogo obshchestva istorii i filosofii nauki. Sankt-Peterburg, 27–29 noyabrya 2020 g. [Social Trust in Medicine: Online Communication Opportunities: Science as a Public Good: Sat. Scientific Articles of the Second International Congress of the Russian Society for History and Philosophy of Science. St. Petersburg, November 27–29, 2020]. Sankt-Peterburgskiy gosudarstvennyy universitet; Russkoe obshchestvo istorii i filosofii nauki, vol. 5. Moscow, Mezhregional’naya obshchestvennaya organizatsiya “Russkoe obshchestvo istorii i filosofii nauki’, 2020, pp. 90–93, EDN ZWEESO

8. Porter M. Konkurentnaya strategiya. Metodika analiza otrasley i konkurentov. Moscow, Al’pina Pablisher, 2015, 456 p.