Strategy of Business Entities in the Markets of Highly Individualized Demand on the Example of Interior Design Services

DOI: https://doi.org/10.33917/es-3.177.2021.134-141

Today, Russia is taking measures to support small and medium-sized businesses, because they play a decisive role in the country’s economy. This confirms the creation of various programs that support the development of firms of this size. But the opening of an organization will not attract clients and will not bring profit if you do not use promotion tools, and the combination of these tools, competent building of their sequence is a promotion strategy.

On Modernization of Information Services for the National Economy Production Cluster

DOI: https://doi.org/10.33917/es-2.176.2021.128-133

The purpose of the present article is to draw the specialists’ attention to the fact that in order to create a self-sufficient and competitive national economy, it is necessary to start developing a new generation information service, primarily for its production cluster. The submission discusses how this can be done

Assessing the Possibility of a Gas Hub Emergence in East Asia

DOI: 10.33917/es-1.175.2021.136-141

The article examines the problem of emergence in East Asia of a regional trading center (hub) for liquefied natural gas (LNG) with its own independent price index, which can become the basis for pricing in long-term contracts for supplying gas to the countries of this region. The author identifies the main factors stimulating Asian players in the gas market to pass to a new pricing system while signing gas purchase contracts. The countries — the main candidates for creating their own LNG hub — are considered. The article analyzes current situation and the prospects for developing regional LNG hubs in such countries as China, Japan and Singapore.

The paper also identifies the main obstacles to creating developed exchange trade of LNG in the Asia-Pacific countries and estimates the most likely places for the emergence of a gas hub.

Technological Changes in Consumption Strategies in Modern Tourism

DOI: 10.33917/es-1.175.2021.128-135

The article analyzes the strategic impact of the fourth industrial revolution, Industry 4.0, on the tourism sector of the world economy. The content of technology packages 4.0., the impact of the technological transition on the competitiveness of Russian tourism are described. The relevant resolutions of international tourism organizations are discussed, Megatrends of future tourism. A critical assessment of the main provisions of the Strategy for the development of Russian tourism until 2035 has been made. Examples of implementation of technological and social Megatrends in the world tourism and in the regions of Russia industry are given. The results of research of the world’s leading enterprises on the revealing of preferences and wishes of modern tourists, the value of digital services for them, and ways to choose locations are studied. Differences in the expectations and preferences of travelers of different ages are formulated. The parameters of technological features of modern tourists and the list of main studies of technological changes at the present stage of production of tourist products are formed

On the Role of Communication Environment for Creating Industrial Products

DOI: 10.33917/es-1.175.2021.122-127

The article discusses the place and role of a new generation of communication environment in the industrial products creation. At the same time it is proposed to distinguish, when describing and placing in the software environment, products for production purposes and final consumption products for the population. For industrial products the function of developing a “building material” and technologies of declared for development of end-use products of all types is defined. The level of industrial products development also determines the development level of the economy as a whole, its self-sufficiency and competitiveness. An approach to developing a communication environment for industrial products as the basis for a cluster of the modern version of “Silicon Valley” is considered

Decision Support System in Complex Entrepreneurial Structures as a Developing Management Tool

DOI: 10.33917/es-1.175.2021.114-121

Information support for making strategic decisions in groups of companies can be, on the one hand, very relevant due to the large number of parameters taken into account, on the other hand, it is quite productive due to the objective measurability of these parameters. Unlike traditional approaches to the economic analysis of an independent business entity, subsidiaries and dependent companies (SDCs) are also evaluated in terms of their impact on the parent company and the group of companies as a whole. Therefore, the authors of the study have formed a set of indicators that can be regrouped for various analytical and forecasting purposes, thereby creating and testing the author’s methodology for assessing the activities of subsidiariesn and affiliates

Innovative Road — a High-Risk Area

DOI: 10.33917/es-8.174.2020.136-141

At present the education system in the Russian Federation does not include any program teaching the basics of patent law on inventions, therefore protection of copyright holders in courts is very problematic. The article analyzes foreign experience of patent law on inventions, provides examples of implementing research and development results

Mission of the Territory: How to Develop It and is it Needed at All?

DOI: 10.33917/es-8.174.2020.126-135

There is no generally accepted definition of a territory’s mission either in Russia or abroad. So is it worth including a mission in the strategy of socio-economic development of a territory and what definition of the mission is better to choose? To answer these questions, a content analysis of Russian and foreign definitions of the territory’s mission has been carried out, from which common units of meaning were identified.

It was established that a number of semantic units in definitions of the territory’s mission and the mission of organization coincide. However, from the point of view of the mission statement, there are a number of significant differences between a territory and an organization, which makes some definitions of the territory’s mission hardly applicable in practice.

Conclusion is made: it is better to define the territory’s mission through its role in the external environment, functions and unique features of the territory. The article examines advantages and disadvantages of alternative options: not to develop a mission at all or to develop it in a purely formal way. Practical recommendations on developing a territory mission, examples from Russian and foreign experience are given

Analytical Accounting of Innovation Activities in the Agricultural Industry

DOI: 10.33917/es-8.174.2020.118-124

The authors have analyzed the legal acts regulating accountancy in the Russian Federation and concluded that they contain no definitions, classification or descriptions of innovations, which makes it problematic to put the corresponding provisions of State programs into practice. The authors suggest singling out “expenditure on innovation” as a separate object of accounting and define it as expenditure for the purpose of improving the quality of production, works and service as well as improving the organizational and management system. This new level of quality can be measured by means of the following indicators: physical properties, chemical composition, technical and economic indicators. In view of the fact that investments in innovation can be referred to as both fixed capital (intangible assets, constant assets) and working capital (elite seeds, young animals, innovative biological additives etc.), the authors suggest adding to entry 08 “Investments in fixed assets” sub-entry 9 “Creating or purchasing innovations as part of fixed capital” and sub-entry 10 “Creating or purchasing innovations as part of working capital”. In view of the fact that Cash flow statement reveals some important analytical information about investing, it would be advisable to add to “Cash flow from investing activities” line 4215 “Cash inflows from selling innovations” and line 4225 “Expenditures on purchasing, creating innovations”.

Reform of Control and Supervisory Activities: How to Build a Risk Management System in Higher Education?

DOI: 10.33917/es-8.174.2020.108-117

The reform of control and supervision activities, which began in 2019, implies a significant revision of the mandatory  requirements system, as well as reduction of administrative burden through introducing a risk-based approach. This article analyzes results of inspections carried out by The Federal Service for the Supervision of Education and Science (Rosobrnadzor), as well as data from monitoring the activities efficiency of higher education institutions in 2015–2019. Based on this analysis, the authors identify a list of indicators that can be used as risk indicators in transition to risk-oriented regulation of educational activities of higher educational establishments