DOI: 10.33917/es-6.204.2025.34-41

The article focuses on three key issues that play a special role in studying and regulating the development of the “big data” digital technology: 1) the content and characteristics of big data as a digital technology both as large volumes of information, which predetermine methodological approaches to studying the trajectories of their development, as well as their legal basis, 2) global trends and challenges of transitioning to a data-driven economy; 3) analysis and assessment of Russian trends in the global landscape.

References:

1. Big Data. Definition. Gartner, available at https://www.gartner.com/en/information-technology/glossary/big-data

2. Gaponenko N.V. Tsifrovye tekhnologii za granitsami khaypa: global’nyy landshaft [Digital Technologies Beyond Hype: The Global Landscape]. Ekonomicheskie strategii, 2022, no 6, pp. 104–110, DOI: https://doi.org/10.33917/es-6.186.2022.104-110

3. Going Digital: Shaping Policies, Improving Lives. Paris: OECD Publishing, 2019.

4. Navin Kumar. Statistika bol’shikh dannykh za 2025 god (dannye o roste i rynke) [Big Data Statistics 2025 (Growth and Market Data)]. DemandSage, 2025, 24 iyunya, available at: https://www.demandsage.com/big-data-statistics/

5. Data and AI Leadership Executive Survey. Wavestone, 2024.

6. Data, BI and Analytics Trend. BARC, 2025.

7. Bol’shie dannye: vygodnoe prilozhenie ili dorogostoyashchiy eksperiment? [Big Data: Profitable Application or Expensive Experiment?]. K2 Cloud i Arenadata, 2025.

8. Gotovnost’ rossiyskogo biznesa k ekonomike dannykh: Monitoring tsifrovoy transformatsii biznesa [Readiness of Russian Business for the Data Economy: Monitoring Digital Transformation of Business]. Vyp. 2. Moscow, NIU VShE, 2023.

DOI: 10.33917/es-6.204.2025.42-49

The objective criterion of management are not ratings and assessments, but results. Since “any modeling is carried out by humans and for humans” [1], we are talking about increasing the quality of people’s life in the relevant public legal entity (hereinafter PLE), including their safety, and about profits of the relevant corporations. For this, an information model of power is important, and it is important for managers to move from thinking in words to thinking in equations [1]. “Less pompous phrases, more simple everyday work and concern for a pood of bread and a pood of coal” [2].

References:

1. Glushkov V.M. Kibernetika. Voprosy truda i praktika [Cybernetics: Issues of Work and Practice]. Moscow, Nauka, 1986. 488 s.

2. Lenin V.I. Polnoe sobranie sochineniy [Complete works]. Vol. 39. Moscow, Izd-vo politicheskoy literatury, 1972, p. 23.

3. Shumpeter Y. Teoriya ekonomicheskogo razvitiya: Issledovanie predprinimatel’skoy pribyli, kapitala, kredita, protsenta i tsikla kon”yunktury [Theory of Economic Development: An Investigation of Entrepreneurial Profit, Capital, Credit, Interest, and the Business Cycle]. Moscow, URSS, 2024, 400 p.

4. Lange O. Vvedenie v ekonomicheskuyu kibernetiku [Introduction to Economic Cybernetics]. Moscow, Progress, 1968, 207 p.

5. Vanchurin V., Wolf Yu.I., Katsnelson M.I., Kooni E.V. Toward a theory of evolution as multilevel learning. PNAS, February 4, 2022, DOI: https://doi.org/10.1073/pnas.2120037119

6. Bychkova N.Yu., Kiselev V.G. Ustoychivoe razvitie upravlyaemoy sistemy kak rezul’tat evolyutsii upravlencheskogo kapitala [Sustainable Development of a Managed System as a Result of the Evolution of Management Capital]. Innovatsii i investitsii, 2025, no 7, pp. 180–184, DOI: 10.24412/2307-180X-2025-7-180-184

7. Glaz’ev S.Yu. Za gorizontom kontsa istorii [Beyond the Horizon of the End of History]. Moscow, Prospekt, 2021, 416 p.

8. Gusakov V.G. Doklad na Mezhdunarodnoy nauchno-prakticheskoy konferentsii “Strategiya razvitiya ekonomiki Belarusi: vyzovy, instrumenty realizatsii i perspektivy”, 16 noyabrya 2023 g. [Presentation at the International Scientific and Practical Conference «Strategy for the Development of the Belarusian Economy: Challenges, Implementation Tools, and Prospects,» November 16, 2023], available at: https://youtu.be/tDQ5x6v1t-0

9. Bychkova N.Yu. Soznanie kak ekonomicheskaya kategoriya [Consciousness as an Economic Category]. Innovatsii i investitsii, 2022, no 12, pp. 22–29, DOI: 10.24412/2307-180X-2022-12-22-29

10. Zhukov N.I. Filosofskie osnovy kibernetiki [Philosophical Foundations of Cybernetics]. Minsk, Izd-vo BGU, 1976, 224 p.

11. Druker P.F. Effektivnyy rukovoditel’ [Effective Leader]. Moscow, Mann, Ivanov i Ferber (MIF), 2012, 240 p.

12. Bychkova N.Yu. Samodostatochnost’ cheloveka kak osnova samodostatochnosti sotsial’no-ekonomicheskikh sistem i mnogopolyarnogo mira [Human Self-Sufficiency as the Basis for Self-Sufficiency of Socio-Economic Systems and a Multipolar World]. Ekonomicheskie strategii, 2024, no 1(193), pp. 93–99, DOI: 10.33917/es-1.193.2024.93-99

DOI: 10.33917/es-6.204.2025.50-55

The article examines the role of digital factors in enhancing labor productivity as one of the key elements of technological and economic development. Using the example of the Kyrgyz Republic, it demonstrates that the implementation of digital technologies and the development of digital infrastructure contribute to improving efficiency; however, without the simultaneous modernization of fixed assets and the training of qualified personnel, the effect of digitalization remains limited. The article also proposes the creation of an integrated model of digital factors influencing labor productivity at the macro, meso, and micro levels, which would enable a more comprehensive assessment and management of digital transformation processes.

References:

1. Telyatnikova T.V., Kipervar E.A., Trunkina L.V. Vyyavlenie faktorov, vliyayushchikh na uroven’ proizvoditel’nosti truda, kak osnova formirovaniya ustoychivogo razvitiya predpriyatiya [Identifying Factors Influencing Labor Productivity as a Basis for the Formation of Sustainable Enterprise Development]. Ekonomika truda, 2024, vol. 11, no 3, pp. 361–374, DOI 10.18334/et.11.3.120672

2. Mkrtychan Z.V. Klassifikatsiya faktorov, okazyvayushchikh vliyanie na proizvoditel’nost’ truda [Classification of Factors Influencing Labor Productivity]. Sibirskaya finansovaya shkola, 2020, no 3(139), pp. 23–30.

3. Kontseptsiya tsifrovoy transformatsii Kyrgyzskoy Respubliki na 2024–2028 gody [Concept of Digital Transformation of the Kyrgyz Republic for 2024– 2028]. Ministerstvo yustitsii KR, available at: https://cbd.minjust.gov.kg/30-164/edition/6414/ru?ysclid=mgi8iwipwl116850581

4. Tsifrovoy kodeks Kyrgyzskoy Respubliki ot 31 iyulya 2025 g. N 178 [Digital Code of the Kyrgyz Republic of July 31, 2025, No. 178]. Ministerstvo yustitsii KR, available at: https://cbd.minjust.gov.kg/3-48/edition/35412/ru

5. Rasporyazhenie Kabineta ministrov KR ot 23 iyulya 2024 g. N 4 [Order of the Cabinet of Ministers of the Kyrgyz Republic dated July 23, 2024 No. 4]. Ministerstvo yustitsii KR, available at: https://cbd.minjust.gov.kg/57-19271/edition/14721/ru?ysclid=mgjn8uo4yg604258729

6. Indeks razvitiya elektronnogo pravitel’stva (srednevzveshennyy): Kirgiziya: Po dannym OON [E-Government Development Index (weighted average): Kyrgyzstan: According to UN data]. Statbase, available at: https://statbase.ru/data/kgz-e-government-development-index/

7. Tsifrovizatsiya v Kyrgyzstane: byudzhet v 600 mln somov na 2024 god [Digitalization in Kyrgyzstan: A 600 Million Som Budget for 2024]. News KG, available at: https://news.kg/2024/04/03/cifrovizacija-v-kyrgyzstane-bjudzhet-v-600/

8. Kyrgyzstan v tsifrakh — 2025: Natsional’nyy statisticheskiy komitet [Kyrgyzstan in Figures — 2025: National Statistical Committee], available at: https:// stat.gov.kg/media/publicationarchive/4943edd9-da6d-4075-88f9-8b667e64c8cb.pdf

9. Brovko N.A., Borisenko N.A. Ekonomicheskiy rost v Kyrgyzskoy Respublike cherez prizmu proizvoditel’nosti truda [Economic Growth in the Kyrgyz Republic through the Prism of Labor Productivity]. Ufimskiy gumanitarnyy nauchnyy forum, 2023, no 4(16), pp. 40–55.

DOI: 10.33917/es-6.204.2025.56-63

The article presents the author’s approach to technological sovereignty based on data from the international assessment, conducted by the UN. The author proposes a concept for representing technological sovereignty in the form of three components (structural elements): information and communication security (digital security), infrastructural (logistics) security and scientific-technological security. To assess each component of technological sovereignty it is proposed to use the corresponding indicators, grouped in accordance with the author’s approach. In addition, the article provides the author’s analysis of countries that have achieved Goal 9 of the Sustainable Development based on statistical data, provided by the UN, and the corresponding threshold values for each indicator of the countries under consideration.

References:

1. Potaptseva E.V., Akberdina V.V. Tekhnologicheskiy suverenitet: ponyatie, soderzhanie i formy realizatsii [Technological Sovereignty: Concept, Content and Forms of Implementation]. Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, 2023, vol. 25, no 3, pp. 5–16.

2. Strategiya nauchno-tekhnologicheskogo razvitiya Soyuznogo gosudarstva na period do 2035 goda [Strategy for Scientific and Technological Development of the Union State for the Period up to 2035]. Informatsionno-analiticheskiy portal Soyuznogo gosudarstva. 2024. 31 yanvarya, available at: https://soyuz.by/projects/dekrety-vysshego-gosudarstvennogo-soveta-soyuznogo-gosudarstva/postanovlenie-ot-29-yanvarya-2024-g-2-o-strategii-nauchno-tehnologicheskogo-razvitiya-soyuznogo-gosudarstva-na-period-do-2035-goda

3. Tseli v oblasti ustoychivogo razvitiya [Sustainable Development Goals]. OON. Tseli v oblasti ustoychivogo razvitiya, available at: https://www.un.org/ sustainabledevelopment/ru/infrastructure-industrialization/#tab-a971aadac89bd5b8b3a

4. The SDGS in action. UNDP, available at: https://www.undp.org/sustainable-development-goals

5. Sustainable development report 2019, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2019/2019_sustainable_development_ report.pdf

6. Sustainable development report 2020, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2020/2020_sustainable_development_ report.pdf

7. Sustainable development report 2021, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2021/2021-sustainable-development-report.pdf

8. Sustainable development report 2022, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2022/2022-sustainable-development-report.pdf

9. Sustainable development report 2023, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2023/sustainable-development-report-2023.pdf

10. Sustainable development report 2024, available at: https://s3.amazonaws.com/sustainabledevelopment.report/2024/sustainable-development-report-2024.pdf

DOI: 10.33917/es-6.204.2025.78-83

The article dwells on the change in the market index of the «Economic Strategies» (MIES) for eight months in 2025. Contribution of supply and demand indicators to MIES is assessed. Industrial production is analyzed.

References:

1. Informatsiya o nagrazhdenii Prezidentom RF razrabotchikov krylatoy rakety “Burevestnik” i bespilotnogo podvodnogo apparata “Poseydon” 4 noyabrya 2025 g. [Information on the Awarding by the President of the Russian Federation of the Developers of the Burevestnik Cruise Missile and the Poseidon Unmanned Underwater Vehicle on November 4, 2025]. Ofitsial’nyy sayt Prezidenta RF, available at: http://kremlin.ru/events/president/news/78394

2. Sotsial’no-ekonomicheskoe polozhenie Rossii. Yanvar’ — avgust 2025 goda [Socioeconomic Situation in Russia. January–August 2025]. Federal’naya sluzhba gosudarstvennoy statistiki, available at: https://rosstat.gov.ru/storage/mediabank/osn-08-2025.pdf

3. Sotsial’no-ekonomicheskoe polozhenie Rossii. Yanvar’ — sentyabr’ 2025 goda [Socioeconomic Situation in Russia. January–September 2025]. Federal’naya sluzhba gosudarstvennoy statistiki, available at: https://rosstat.gov.ru/storage/mediabank/osn-09-2025.pdf

4. Frenkel’ A.A., Tikhomirov B.I., Surkov A.A. Itogi strategicheskogo razvitiya Rossii v yanvare — aprele 2025 goda: ekonomicheskiy rost v usloviyakh zapadnykh sanktsiy [Results of Russia’s Strategic Development in January — April 2025: Economic Growth in the Context of Western Sanctions]. Ekonomicheskie strategii, 2025, no 4(202), pp. 108–113, DOI: https://doi.org/10.33917/es4.202.2025.108-113

5. Informatsiya o zasedanii Pravitel’stva RF 24 sentyabrya 2025 g. [Information about the Meeting of the Government of the Russian Federation on September 24, 2025]. Ofitsial’nyy sayt Pravitel’stva RF, available at: http://government.ru/news/56304/

6. Prognoz sotsial’no-ekonomicheskogo razvitiya RF na 2026 god i na planovyy period 2027 i 2028 godov. Sentyabr’ 2025 [Forecast of the Socio-economic Development of the Russian Federation for 2026 and for the Planning Period of 2027 and 2028. September 2025]. Ministerstvo ekonomicheskogo razvitiya RF, available at: https://www.economy.gov.ru/material/directions/makroec/prognozy_socialno_ekonomicheskogo_razvitiya/prognoz_socialno_ekonomicheskogo_razvitiya_rf_na_2026_god_i_na_planovyy_period_2027_i_2028_godov.html

DOI: 10.33917/es-6.204.2025.84-89

The article identifies the peculiarities of forming inflation expectations and corresponding savings strategies when purchasing everyday goods among different generations of Russians. Generational differences in economic behaviour are studied through methods of comparative, correlation and cluster analysis, as well as by content analysis of qualitative data on the motivation of consumer choice. A clear differentiation of consumer adaptation strategies to inflation and transformation of retail channels under their influence are established. The author recommends segmenting price policies and strengthening personalization of marketing communications, taking into account generational differences in the perception of economic risks, and using adaptive mechanisms for managing inflation expectations based on the intergenerational transmission of consumer preferences to develop effective anti-inflation and marketing strategies.

References:

1. Inflyatsionnye ozhidaniya Banka Rossii [Inflation expectations of the Bank of Russia]. Bank Rossii, available at: https://cbr.ru/analytics/dkp/inflationary_ expectations/

2. Demograficheskaya statistika Rosstata [Demographic Statistics of Rosstat]. Federal’naya sluzhba gosudarstvennoy statistiki, available at: https://www. rosstat.gov.ru/folder/12781?print=1

3. Iogolevich N.I. Potrebitel’skie predpochteniya rossiyan raznykh pokoleniy [Consumer Preferences of Russians of Different Generations]. Izvestiya vysshikh uchebnykh zavedeniy. Sotsiologiya. Ekonomika. Politika, 2025, no 2, pp. 21–37, DOI 10.31660/1993-1824-2025-2-21-37, EDN: VGSNNU

4. Teoriya pokoleniy (X, Y, Z) v internet-marketinge [Generation Theory (X, Y, Z) in Internet Marketing]. VC.RU, available at: https://vc.ru/marketing/266386- teoriya-pokoleniy-x-y-z-v-internet-marketinge

5. Zavyalova E.B., Safronchuk M.V., Burzhinkaya A.E. The 4th industrial revolution and digital transformation: changes and challenges. International Journal of Economic Policy in Emerging Economies, 2022, vol. 16, no 2/3/4, p. 417, DOI 10.1504/ijepee.2022.126619. EDN XSHDRS

6. Fomina S.N., Khaymey G. Potrebitel’skoe povedenie rossiyskoy i kitayskoy molodezhi: sravnitel’nyy analiz [Consumer Behavior of Russian and Chinese Youth: a Comparative Analysis]. Sotsfilosofskie issledovaniya, 2025, Iyul’, available at: https://socph.ru/ru/2025/07/потребительское-поведение-российско/

7. Itogi-2024 dlya FMCG: sochetanie nesochetaemogo: Materialy kompanii Nil’sen [Results of 2024 for FMCG: a Combination of the Incompatible: Materials of the Nielsen Company]. Nil’sen, available at: https://n-df.ru/trendy-rynka/tpost/ik4x8yol31-itogi-2024-dlya-fmcg-sochetanie-nesochet?ysclid=mejxg1mc6y210504107

8. TsB: inflyatsionnye ozhidaniya rossiyan vyrosli do 13,1% [Central Bank: Russians’ inflation expectations have risen to 13.1%]. RBK, 2025, 17 aprelya, available at: https://rbc.ru/quote/news/article/680114e99a7947cef304e231

DOI: 10.33917/es-6.204.2025.90-99

Development of domestic enterprises producing high-tech products today is a key element in strengthening the country’s defence capability and the innovation potential of its economy. In the face of modern challenges high-tech technologies, scientific potential and highly qualified management resources of high-tech industrial enterprises are becoming the most important factors in Russia’s economic stability and security. The article examines management factor of the scientific resource of high-tech enterprises as one of the progressive potential foundations of sustainable economic development of Russia in modern conditions.

References:

1. Lopatnikov A.I. Ekonomiko-matematicheskiy slovar’: Slovar’ sovremennoy ekonomicheskoy nauki [Economic and Mathematical Dictionary: Dictionary of Modern Economics]. Moscow, Delo, 2003, 680 p.

2. Shkut’ko A. Teoriya pokoleniy po godam: A, Z, Y, X i bebi-bumery [Generational Theory by Year: A, Z, Y, X, and Baby Boomers]. Khalva-Media, 2024, 27 iyunya, available at: https://media.halvacard.ru/life/teoriya-pokolenii-po-godam#h_35721781529931719502001962

3. Astashova Yu.V. Teoriya pokoleniy v marketing [Theory of Generations in Marketing]. Vestnik YuUrGU. Seriya: Ekonomika i menedzhment, 2014, no 1, p. 108.

4. Mironova O.A. Teoriya pokoleniy kak fundament novoy paradigmy upravleniya chelovecheskimi resursami v usloviyakh postindustrializatsii ekonomiki [Theory of Generations as the Foundation of a New Paradigm of Human Resource Management in the Context of Post-Industrialization of the Economy]. Uchenye zapiski Sankt-Peterburgskogo imeni V.B. Bobkova filiala Rossiyskoy tamozhennoy akademii, 2020, no 1(73), p. 73.

5. Potekhin N.A., Potekhin V.N. O teorii marketinga novogo pokoleniya [On the Theory of Marketing of the New Generation]. AVU, 2015, no 9(139), p. 87.

6. Mishin S.I. Metodika upravleniya povedeniem potrebitelya [Methodology of Consumer Behavior Management]. Kreativnaya ekonomika, 2012, no 9(69), pp. 89–95.

7. Glavatskikh O.B., Sokolova I.H. Problemy i tendentsii innovatsionnogo razvitiya vysokotekhnologichnykh predpriyatiy v usloviyakh tsifrovoy ekonomiki: Aktual’nye voprosy ekonomiki i finansov: Sb. statey II Mezhdunarodnoy nauchno-prakticheskoy konferentsii [Problems and Trends of Innovative Development of High-Tech Enterprises in the Digital Economy: In the Collection: Current Issues of Economics and Finance: Collection of Articles of the II International Scientific and Practical Conference]. Izhevsk, 2022, pp. 140–153.

8. Global’nyy dogovor OON [The UN Global Compact]. UN, available at: unglobalcompact.org

9. Blyum M.A. Tsifrovoe predpriyatie: novye tekhnologii — novaya organizatsiya biznesa [Digital Enterprise: New Technologies — a New Business Organization]. Vestnik nauchnykh konferentsiy, 2020, no 10-1(62), pp. 17–20.

10. Goncharova N.A., Makarova N.E., Sutulova Yu.O. Tsifrovye transformatsii v sfere upravleniya personalom [Digital Transformations in the Field of Personnel Management]. Nauka i biznes: puti razvitiya, 2023, no 6(144), pp. 109–111.