DOI: 10.33917/mic-3.122.2025.64-76

This article provides a socio-economic and environmental analysis of the federal project «Building a network of modern campuses» using a model of quality management principles (QMP, ISO 9001) and the L. Euler diagram in modern conditions. In this work, the methodology of management analysis of the categorical triplex based on the L. Euler circle diagram is used. This diagram makes it possible to visualize the relationship between quality, ecology, and culture, highlighting their important components and their impact on each other. Also, the analysis of the federal project «Building a modern campus network» is carried out through a set of fundamental beliefs, guidelines, rules and values that are recognized as true and can serve as the basis for project quality management based on the principles of quality management model (QMP, ISO 9001).

An analysis of the federal project «Building a network of modern campuses» using L. Euler’s diagram revealed the weaknesses of the federal project, which are required to be finalized, as well as the development of instructions and uniform standards applicable to all state programs implemented on a regional basis, taking into account the regional context. It has been established that the L. Euler diagram for the management analysis of the categorical triplex is suitable for analyzing the degree of quality not only of management, but also of the implementation of federal projects.

References: 

1. Baranova N.V., Yakimenko M.V. Transformation Processes in the Russian Hotel Business // International Academic Journal «BULLETIN OF SCIENCE». 2024;2(6(75)):61-67.

2. Belousova N.A. Development of Hotel Business under Contemporary Circumstances. Economic Sciences. 2024;8-3(95):118-120.

3. Zhelikhovskaya M. International Hotel Chains: Who Works in Russia? Tourist Business Journal [Electronic resource]. URL: https://mag.russpass.ru/business/rubric/biznes/mezhdunarodnye-gostinichnye-seti-kto-rabotaet-v-rossii

4. Official Website of the Federal State Statistics Service [Electronic resource]. URL: https://websbor.rosstat.gov.ru/online/

5. Official Website of Interfax information group. Brands Left – Hotels Remained [Electronic resource]. URL: https://www.interfax-russia.ru/realty/analytics/brendy-ushli-oteli-ostalis /

6. Official Website of RBC. Several International Hotel Brands Left St. Petersburg [Electronic resource]. URL: https://www.rbc.ru/spb_sz/16/07/2022/

7. Official Website of Forbes. «Kommersant»: The Owner of the International Hotel Chain Holiday Inn Is to Leave Russia [Electronic resource]. URL: https://www.forbes.ru/biznes/464375/

8. Official Website of Forbes. Only the Names Change: How the Departure of International Hotels Affects the Tourism Industry [Electronic resource]. URL: https://www.forbes.ru/forbeslife/473407/

9. Official Website of Hospitality Online Expo. Vekons: How to Equip the Hotel Qualitatively and With Minimal Costs? [Electronic resource]. URL: https://expo.openhospitality.org/vekons2023/

DOI: 10.33917/mic-2.121.2025.90-100

This article examines the organizational and economic aspects of applying the functional management assessment model in conjunction with MVP and GAP analysis to improve quality management of the federal project «Building a network of modern Campuses» in modern conditions. The communication profile of the federal project management methodology was built using a functional management assessment model.

The paper shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, etc. Based on the results of the annals on the results of the analysis of the MVP model of the Mediaplan Information System, the authors came to the conclusion that the necessary quality control principles are embedded in the system and cannot be circumvented, which allows us to reduce the distance between the expectations of the target audience and stakeholders of the project and reality, and in emergency cases promptly implement changes «on the ground».

References:

1. Verstina N.G., Donskaya O.O. Comprehensive analysis of the role of a private partner in the creation of new campuses. Current tasks strategic approach and development – 2023: proceedings of the IV International Scientific Conference. Moscow, 2024. pp. 968-973.

2. Glezin D.D., Sollapov V.I. Application of SWOT and GAP analysis in the study of organizational quality management systems. Scientific Review. 2024;31(5):4177-4182.

3. Zherebtsova A.V., Lisova A.M. Models of life cycles of systems. Full lifecycle management systems for high-tech products in mechanical engineering: new sources of growth: proceedings of the All-Russian Scientific and Practical Conference. 2018. pp. 78-81.

4. Zapparov B.A., Pashina A.D., Feifer R.L., Abramov D.A. Specifics of economic planning for flexible technological product development at the regional level. Kazan Economic Bulletin. 2019;6 (44):15-19.

5. Krolkova N.A., Bolgova A.M. The possibilities of developing a consortium of minimally viable products (MVP) for large businesses in Russia. the text of the development of the method of strategic management. Issues of psychology and law. 2023;184:163-172.

6. Kuzmin A.M., Vysokovskaya E.A. GAP analysis is one of the most important methods of strategic analysis. Methods of quality management. 2021;12:53.

7. Latkov N.Yu., Ashvanyan S.K., Vidyakin A.V. Decision interview as a way to test a minimally viable product. Competitiveness in the global world: economics, science, technology. 2022;5:45-46.

DOI: 10.33917/mic-1.120.2025.56-73

This article examines the organizational and economic aspects of identification, identification of falsification and counterfeiting as tools to ensure the economic security of production and trade of 43 commodity groups of the EAEU Customs Union (fur goods) in modern conditions. An analysis of the current situation shows that ensuring the economic security of the fur trade is not balanced in the Russian Federation and the state may lose the furring skills of industry operators, as well as the technological culture of manufacturing and wearing natural furs.

The state needs to create further conditions for the development of the domestic fur industry, ensuring economic security, countering low-quality counterfeit imports of fur products, which unscrupulous sellers sell, posing as Russian goods, and introduce protectionist measures to protect and support Russian producers.

References:

1. Annekar V.V. The «Honest mark» labeling system in the paradigm of non-food consumption of natural fur products. The Constitution. 2023;8(2). URL: https://kostumologiya.ru/PDF/16TLKL223.pdf

2. Beketov S.V. Mandatory labeling of fur products. Rabbit breeding issues. 2020;5-6:57-62.

3. Bystrova N.Yu., Akopova E.I. Determination of safety indicators of fur products. In the collection: Innovative technologies: leather, fur, chemical materials, production. Moscow, 2023. pp. 15-17.

4. Guz N.A., Bozhenova A.A. Introduction of product traceability systems: foreign experience and domestic practice. risk: Resources, Information, Supply, Competition. 2022;2:6-12.

5. Zalomaeva E.O. The process of making economic decisions and consumer behavior from the point of view of neuroeconomics (on the example of the fur market). In the collection: Economics and Innovation. Moscow, 2022. pp. 81-85.

6. Kvyatkovsky D.V. The impact of the introduction of the EGAIS «Honest Mark» labeling system on the turnover of counterfeit goods in Russia. Legal science. 2023;11»236-239.    

7. Kibzun V.N., Nagornaya N.P. Segmentation of consumers of fur products in a trading enterprise and forecasting demand for them. Bulletin of the Donbass National Academy of Construction and Architecture. 2021;1(147):34-42.

8. Kirsanova E.A., Bodryakova L.N., Tyumentseva E.Yu. Development of approaches to improving the efficiency of production processes for manufacturing products from fur semi-finished products. Design and technology. 2021;82(124):24-30.

9. Kostyakova Yu.V. The sale of foreign-made fur products subject to labeling: customs aspects. Financial economics. 2020;2:142-147.

10. Kochetkova N.G. On the marking of fur products with control (identification) signs. Science Alley. 2018;3(6(22)):556-562.

11. Markina A.S. Problems of labeling fur products in Russia and ways to solve them. International Journal of Humanities and Natural Sciences. 2023;2-1(77):224-227.

12. Mukhina V.S. Control identification mark (KEYES) of fur products. In the collection: Actual problems of branch legal science. Vladimir, 2020. pp. 95-100.

DOI: 10.33917/mic-6.119.2024.55-70

This article examines the socio-economic aspects of the production and trade labeling of commodity brands in light industry in modern conditions.  It is shown that since 2024, production and trade labeling has become mandatory for all participants in the Russian market. By this time, all manufacturers, importers and retailers must be registered in the Honest Mark system and will be required to transmit data on each concluded transaction. The requirements of GOST R 51201–98, which is a regulatory document that establishes the basic requirements for barcodes used in various sectors of the Russian economy, are analyzed. Several basic barcoding systems are considered, each of which has its own characteristics and specifications, namely: EAN-13, Code 39, QR codes, RFID codes and Data Matrix.  The socio-economic aspects of the implementation of production and trade labeling of the world brands «A.L.C», «GAP», «Nike» are considered as industry examples. It is shown that brands with a well-known reputation usually monitor the quality of their products and try to preserve their reputation, so labeling in such cases acts as a guarantee of good quality.

References:

1. Hakobyan I.A. Labeling of goods by means of identification: protection of the domestic market of Russia and ensuring consumer safety. In the collection: Science Day. Blagoveshchensk, 2023. pp. 334–335.

2. Alyapkina V.G. The system of marking goods with control identification marks. A step into science. 2017;2:9–12.

3. Borovikova E.V. Improvement of tax administration based on the requirements for labeling goods. Taxes and taxation. 2020;5:61–75.

4. Vorobyov E.A., Ksenofontova O.L. Labeling systems for textile company goods. Collection of scientific papers of Russian universities «Problems of economics, finance and production management». 2024;54:47–50.

5. Guseva M.A., Andreeva E.G., Rogozhina Yu.V. The influence of modern labeling products on the quality of clothing Territory of new opportunities. Bulletin of the Vladivostok State University of Economics and Service. 2021;13(2):79–88.

6. Dolgaleva E.V., Shpak T.I. Marking of textile products. In the collection: Integration of science in the era of crisis: problems, solutions. Rostov-on-Don, 2022. pp. 299–300.

7. Zhuk A.A., Pisengolts M.V. On labeling of goods on the territory of the member states of the Eurasian Economic Union. Tax policy and practice. 2016;3 (159):34–37.

8. Zemlyakova S.N. Analysis of labeling procedures for light industry products. Innovative scientific research. 2021;3–1(5):56–62.

9. Ilyina E.A. Important information on labeling of light industry products. Product quality control. 2021; 7:18–20.

10. Ipatko L.I. Counterfeiting of light industry products: problems and solutions. Academic Bulletin of the Rostov branch of the Russian Customs Academy. 2018;2(31):12–16.

11. Kaplina E.S. Application of FRID technologies in marking goods with control marks with RFID tags for customs purposes. In the collection: Foreign economic activity: customs aspect, 2019. pp. 82–85.

DOI: 10.33917/mic-6.119.2024.18-30

It is shown that the hydrogen economy is considered one of the key directions in the implementation of state decarbonization and carbon neutrality programs today. The technological and organizational and economic aspects of the production of environmentally friendly types of hydrogen are considered, depending on the method of production and the volume of carbon dioxide emissions, namely «green», «yellow», «blue», «turquoise», «brown» and «gray». It has been established that hydrogen technologies are the basis in the foundation of the future global economy, in which environmental protection issues come first, and as a result, the use of hydrogen will become a new driver of development.

It is shown that Russia has a huge potential for hydrogen production and export on a global scale. Therefore, hydrogen technologies are not only talked about in a positive way both at the largest Russian forums, but also as part of the discussion of innovative strategies of the largest Russian companies, but also move on to the practical implementation of a number of government programs and national projects.

References:

1. Borisova E.A. The development of hydrogen energy in the East. In the book: Economic, socio-political and ethno-confessional problems of Afro-Asian countrie, 2020. pp. 36–38.

2. Velikorossov.V., Genkin E.V., Filin S.A. The use of hydrogen energy to increase energy security and Gez transformation. National interests: priorities and security. 2023;19(8 (425)):1587–1600.

3. Volkov A.R., Makarenko E.D., Kim A.A. Hydrogen production from waste as a promising auxiliary vector for the development of hydrogen energy in the world. In the collection: Almanac of scientific works of young scientists of ITMO University. St. Petersburg, 2023. pp. 267–269.

4. Lebedkov R.K., Goryachev S.V. Hydrogen and alternative energy: past, present and future. Internauka. 2022;(13-3 (236)):18–20.

5. Plotnikov V.V., Aldoshina N.D. Hydrogen energy. Bulletin of scientific conferences. 2021;(4-3 (68)): 90–91.

6. Saitova A.A., Ilyinsky A.A., Dzhemilev E.R. Prospects for the development of hydrogen energy in the Russian Federation. Bulletin of the Perm University. Series: Economics. 2023;18(4):423–444.

7. Sokolov A.S. Hydrogen energy: the beginning of a long journey. In the book: Lomonosov readings. The history and modernity of physics (ISOF-2020), 2020. p. 70.

8. Chopanov D.A. Hydrogen energy as the future of the energy industry and renewable energy sources. Internauka. 2022;(15-3 (238)):44–45.           

9. Shevandronov N.A., Brostilova T.Yu., Brostilov S.A. Application of hydrogen energy in transport and small-scale energy facilities. Proceedings of the international symposium «Reliability and Quality». 2024. Vol. 2. pp. 140–142.

10. Amir F.A. The world hydrogen economy: opportunities and difficulties of use. In the collection: Russian regions in the focus of change. Yekaterinburg, 2023. pp. 703–708.

DOI: 10.33917/mic-5.118.2024.65-77

This article examines the role of renewable energy sources (RES) and secondary renewable energy sources (VVE) in the energy management of the European Union countries in modern socio-economic conditions. The decrease in electricity consumption in the EU over the past two years amounted to 6%, reflecting the serious impact of the energy crisis on European consumers and industry. This decrease of 60% is due to a slowdown in the growth rate of EU industrial production and the transfer of energy-intensive technological processes from the EU to regions with cheaper energy. It is concluded that Europe’s transition to renewable energy has reached a colossal pace, which will lead to a further reduction in fossil fuel electricity production, with renewable energy sources (wind and solar) becoming the backbone of the future EU electricity supply system by the end of 2024.

References:

1. Zhiznin S. Vasilev S. Options for using secondary renewable energy sources. Nezavisimaya Gazeta, 2020. URL: https://nvo.ng.ru/ng_energiya/2020-09-07/14_7957_variants.html

2. Redl C., Hein F., Buck M., Graichen P., Jones D. The European Power Sector in 2020: Up-to-Date Analysis on the Electricity Transition. Agora Energiewende and Ember. 2021. p. 18.

3. The share of solar and wind generation in the world will reach from 54 to 72% by 2050. URL: https://yearbook.enerdata.ru/renewables/wind-solar-share-electricity-production.html

4. National Hydrogen Strategy of Germany. URL: https://www.bmbf.de/files/bmwi_Nationale%20Wasserstoffstrategie_Eng_s0

5. Verbruggen A. In the hurdle race to the energy transition: transformations, reforms and innovations / A. Verbruggen / ed. A. Brunnengräber, Di Nucci, M. Rosaria. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. p. 120.

6. Gesetz für den Ausbau erneuerbarer Energien. URL: http://www.gesetze-im-internet.de/eeg_2014/

7. Baek Ja.H., Park S.Ho., Choi S., Kim H. Renewable forecasting method for local renewable management system. Transactions of the Korean Institute of Electrical Engineers. 2022;71(8):1062–1069.

8. Beksultanova A., Aygumov T., Valeev S. Achieving renewable energy goals through the utilization of renewable resources. International Conference on Actual Problems of the Energy Complex and Environmental Protection (APEC-VI-2023). Les Ulis, 2023, p. 01008.

9. Chien F., Chayka Ka.Y., Sadiq M., Diep G.L., Tran T.K., Pham T.Ha.An. What is the role of renewable energy consumption, renewable electricity, energy use and import play in environmental quality? Energy Reports. 2023;10:3826–3834.

10. Çinar M. The investigation of the causal relationship between renewable and non-renewable energy resources and economic growth. Cankiri Karatekin Universitesi Iktisadi ve Idari Bilimler Fakultesi Dergisi, 2023.

11. Mohammadi H., Saghaian S., Zandi Dareh Gharibi B. Renewable and non-renewable energy consumption and its impact on economic growth. Sustainability. 2023;15(4):3822.

12. Soares P.H., Kang M., Choo Ph. Art and design entanglements for renewable energy education: renewable energy art and design approach. Interdisciplinary Journal of Environmental and Science Education. 2024;20(1):2401.

DOI: 10.33917/mic-4.117.2024.91-102

This article provides an analytical review of the energy strategy of the Russian Federation in the system of national economy and security. Its goals, promising directions and development scenarios in the context of economic sanctions are considered. It has been established that Russia’s transition to alternative fuels will take place no earlier than in ten years. In the coming decade, the domestic energy sector will not rush to take measures to combat global warming, but will begin to think about a gradual shift in the balance from coal and oil to solar, hydrogen and other stations that are safe for nature. Currently, not only Russia, but also other countries are not yet ready to completely abandon fuels with a high carbon footprint in the atmosphere. Oil and gas account for about 54% of the global energy sector.

In the long term, the energy balance will remain for 10–20 years with different forecasts for the development of renewable energy sources. At the same time, the energy transition has begun, and this can be seen by the increased investments in this promising sector. Investments in alternative energy, including solar, wind, and hydrogen, are growing sharply. In particular, it is planned to involve the achievements of previous years in the field of nuclear energy. Russia has begun to prepare for the transition to clean fuel, not only officials, but also representatives of science and industry are working on the process.

References:

1. Lipin A.V. Navigational civil aviation service from takeoff to landing. Publishing House St. Petersburg State University of Civil Aviation named after Chief Marshal of Aviation A.A. Novikova, 2016. 153 p.

2.NPP GA USSR and NSD GA USSR//History and Information Portal of the International Public Movement «Air Navigation without Borders». URL: https://ovdrf.ru/page/744

3. Stalin I.V. Writings. T. 18. Tver: Soyuz Information and Publishing Center, 2006.

DOI: 10.33917/mic-3.116.2024.15-28

The article examines image consulting in various sectors of the economy and areas of activity in modern socio-economic conditions. It is shown that the volume of the Russian management consulting market, according to various expert estimates, in 2021 amounted to about 50–60 billion rubles, by the end of 2022 it was reduced by almost half. One of the main problems of the Russian management consulting market at the end of 2023 is the loss of qualified personnel and the almost complete destruction of their reproduction system. The Russian management consulting market at the end of 2023 has undergone significant structural transformations: the names and number of key players, pricing policy and client priorities have changed.

The state and prospects for the development of various subjects of consulting services in Russia are analyzed using the example of three successful industry cases of image consulting from various industries and fields of activity: PJSC Sber-Bank, the cellular operator Beeline and the catering enterprise Zernyshko Coffee House. It was shown that the main problem for the considered organizations is the choice of an image consultant, and recommendations were given to solve this problem.

References:

1. Abramova P.V., Ishchenko I.G. Consulting as a tool to increase the investment attractiveness of franchising projects. In the collection: Current management issues. Edited by S.V. Taktarova, G.N. Tuguskina, 2020. pp. 26-30.

2. Akoff R. Planning the future of the corporation. Progress, 2018.

3. Aleshnikova V.I. Using the services of professional consultants, INFRA-M, 2020.

4. Aleshnikova V.I. New realities of the international and Russian management consulting market. In the book: Marketing and Infrastructure projects. Monograph. Moscow, 2023. pp. 190-199.

5. Alferova E.S. Management consulting in Russia. In the collection: Public and administrative management in Russia: history and modernity, digitalization, innovation, intelligence. A youth’s view, 2020. pp. 202-205.

6. Marinko G.I. Managerial consulting. INFA–M, 2021.

7. A joint project of the Russian Federation and the International Bank for Reconstruction and Development. Assistance in improving the level of financial literacy of the population and the development of financial education in the Russian Federation. Financial literacy and mass information: A reference guide. Moscow, 2017. 454 p.

8. Galina E.A. Consulting as a tool to increase the competitiveness of an enterprise. In the collection: Current management issues. Edited by S.V. Taktarova, G.N. Tuguskina, 2020. pp. 48-51.

9. Dolya N.G., Shulika E.N. Development of management consulting in Russia. Economics and society. 2016;5-1(24):587-589. (In Russ.).

10. Zaripova L.A. Management consulting as an objective necessity for the development of an organization. In the collection: Student science – agricultural production. Materials of the 81st student (regional) scientific conference. Kazan, 2023. pp. 200-209.

DOI: 10.33917/mic-2.115.2024.62-74

The organizational and economic aspects of customs examination of commodity group 0902 of the EAEU TN FEA in modern conditions are considered. Features of the classification of tea and products made from it (commodity group 0902 of the EAEU HS) include the possibility of classifying a drink with the trade name «tea» to other groups of the HS. It is shown that the main data for correctly determining the HS code of a drink with the trade name «tea» are the degree of fermentation, composition and type, weight of packaging and purpose of the product. It has been established that in order to effectively identify tea and reduce the risk of erroneous classification under the Commodity Nomenclature of Foreign Economic Activity, it is necessary to improve existing identification technologies and regulatory documents for tea classification. It is substantiated that organizational and economic measures taken by the state to support the tea industry bring appropriate results, but complete import substitution of a drink with the trade name «tea» is practically impossible. Only partial import substitution is acceptable – this is the active development of the Russian industry for the production of fireweed (angustifolia fireweed).

References:

1. Bezpalov V.V., Filatov V.V., Zharikov R.V., Karev M.V. Features of customs regulation of imports of food and processing industry goods imported into the territory of the Russian Federation. Applied economic research. 2023;1:8–18. (In Russ.).

2. Alekseeva E.V. Ivan-narrow-leaved tea, a forgotten miracle of nature. Problems of the environment and natural resources. 2020;7:163–167. (In Russ.).

3. Babkina N.A. Commodity science, expertise in customs and commodity nomenclature of foreign economic activity. Amur State University, Blagoveshchensk. 2017. 230 p. (In Russ.).

4. Bikbulatova E., Plotnikova N.A. «Koporsky» fermented tea from the leaves of willow-leaved tea and Canadian maple. In the collection: Ecology and nature management: applied aspects. VI International Scientific and Practical Conference. 2016. pp. 63–65. (In Russ.).

5. Vaitekhovich A.A. The conjuncture of the tea market on a global scale. In the collection: Organizational and legal support of the management mechanism in the field of agribusiness. 2019. pp. 159–161. (In Russ.).

6. Vorontsov P.A., Dzik L.R., Zemlyakova E.S. Studies of black tea of different brands and assessment of its quality. Bulletin of Youth Science. 2021;5 (32). (In Russ.).

7. Gamidullaev S.N., Nikolaeva S.L., Zakharenko T.A., Simonova V.N. Commodity science and expertise in customs. St. Petersburg: Troitsky Bridge, 2010. 400 p. (In Russ.).

8. Dengina Yu.V., Tyulkina A.A., Darovskikh L.V. Research of some indicators of tea quality from different manufacturers. In the collection: Biodiagnostics of the state of natural and man-made systems. Materials of the XIV All-Russian scientific and Practical conference with international participation. 2016. pp. 375–378. (In Russ.).

DOI: 10.33917/mic-1.114.2024.55-67

This article examines the sectoral aspects of pricing, segmentation and competition in the Russian market of digital VoD services in modern socio-economic conditions. Various pricing models (video monetization) are considered in order to create a successful video business based on loyal viewers based on three main formats: SVoD, TVoD and AVoD. It is shown that the Russian streaming platform market has been gaining popularity in recent years and grew by 44% in 2023 compared to 2022 year.

The Russian online platforms that produce or plan to produce their own video content and those who have not yet started filming, but have expressed a desire to produce their own content, are analyzed. The partnerships of online cinemas with ecosystems, telecom operators and other service companies are considered.

It is shown that over the past year and a half, Russia has demonstrated a serious breakthrough in creating an alternative to the most popular Western video hosting.  Rutube has already begun to support a load of 50 million people and has successfully survived a number of digital platform upgrades.

References:

1. Antonova V.G., Eliseeva Yu.A. OTT video services market in Russia: current state and development prospects. St. Petersburg Economic Journal. 2022;1-2:61-66. (In Russ.).

2. Asadullina A.V., Novikova M.Yu. Features of the development of digital streaming services in the world. In the book: Sixth International Conference “Business Management in the Digital Economy”. Collection of abstracts of speeches. Under the general editorship of I.A. Arenkova and M.K. Tsenzharik. St. Petersburg, 2023. pp. 112-118. (In Russ.).

3. Belousov G.D. Managing movie streaming platforms during the coronavirus period. Innovation and investment. 2020;10:141-145. (In Russ.).

4. Vatolkina N.Sh., Smirnova K.V. Comparative analysis of consumer value propositions in the OTT services market. Technical and technological problems of the service. 2020;2(52):89-94. (In Russ.).

5. Voloshkina D.S. Streaming services: essence and specifics. In the collection: Journalism, mass communications and media: the view of young researchers. Belgorod, 2021. pp. 79-83. (In Russ.).

6. Dubiv M.V. Television viewing in the context of digitalization of the media landscape. In the collection: Week of Science and Creativity – 2020. Materials of the International Scientific and Practical Forum of Students, Postgraduate Students and Young Scientists. St. Petersburg, 2020. pp. 100-104. (In Russ.).

7. Efimov I.P., Efimov P.P., Ryndina S.V. Business processes for managing digital platforms for viewing video content. Bulletin of Penza State University. 2022;1(37):61-66. (In Russ.).

8. Ivanova N.I., Kranina Z.V. Russian market of online video services: current state and prospects. Innovation. The science. Education. 2021;37:230-235. (In Russ.).

9. Krivoshapkina Ya.V. Trends in the development of advertising media. In the collection: Modern trends and problems of science in the development of digital and innovative technologies. Krasnodar, 2023. pp. 252-258. (In Russ.).