Brand Management as a Component of Product Development Strategy

DOI: 10.33917/es-5.191.2023.138-143

The article dwells on the issues of forming and implementing a brand management strategy, the main stages of its formation are specified and the criteria for effective advertising communications are identified.

References:

1. Borisov B.L. Tekhnologiya reklamy i PR [Advertising Technology and PR]. Moscow, Grand-Fair, 2004, 624 p.

2. Vikent’ev I.L. Priemy reklamy i Public Relations [Advertising Techniques and Public Relations]. Saint Petersburg, Biznes-pressa, 2001, 380 p.

3. Domnin V.N. Brending [Branding]. Moscow, YuRAIT, 2020, 494 p.

4. Dei D. Strategicheskii marketing [Strategic Marketing]. Moscow, Eksmo-Press, 2003, 640 p.

5. Chernatoni L., Makdonal’d M. Brending. Kak sozdat’ moshchnyi brend [Branding. How to Build a Strong Brand]. Moscow, Yuniti-Dana, 2006, 560 p.

Network Planning as a Method for Optimizing Changeover Processes

DOI: 10.33917/es-5.191.2023.132-137

Production losses during changeover are most significant and critical for continuous cycle production. The present article discusses the issues of optimizing technological processes by the example of changing the product range on one continuous production line. An option is proposed for optimizing the time cycle of the operations technological map using network planning methods. The effectiveness of optimization is shown — both of a separate changeover process on a site, and of the entire complex of work on changing the assortment. The process of optimizing the time-consuming on changing assortments is a precursor to introducing lean manufacturing techniques, but does not contradict their parallel implementation. Without incurring financial costs, optimization of technological maps with the help of network planning methods has a significant advantage for implementation.

References:

1. Natsional’nyi proekt “Proizvoditel’nost’ truda i podderzhka zanyatosti” [National Project “Labor Productivity and Employment Support”], available at: https://xn—b1aedfedwqbdfbnzkf0oe.xn—p1ai/

2. Elagina V.B., Tsareva G.R. Primenenie kartirovaniya potoka sozdaniya tsennosti kak instrumenta berezhlivogo proizvodstva [Application of Value Stream Mapping as a Lean Manufacturing Tool]. Elektronnyi nauchnyi zhurnal “Vek kachestva”, 2021, no 3, pp. 94–107.

3. Parshin I.A. Osnovnye ponyatiya i printsipy berezhlivogo proizvodstva [Basic Concepts and Principles of Lean Production]. Innovatsii i investitsii, 2020, no 6, pp. 130–132.

4. Safronova K.O., Tsvirkunov D.I. Issledovanie urovnya zrelosti primeneniya berezhlivogo proizvodstva na rossiiskikh predpriyatiyakh [Study of the Maturity Level of Applying Lean Production at Russian Enterprises]. Vestnik Moskovskogo universiteta, Seriya 6. Ekonomika, 2020, no 2.

5. Busnyuk N.N. Raznovidnosti zadachi setevogo planirovaniya, nekotorye metody ikh resheniya i algoritmicheskie otsenki [Varieties of Network Planning Problems, Some Methods for Solving Them and Algorithmic Estimates]. Trudy BGTU, Seriya 3, 2019, no 2, pp. 101–104.

6. Shcheklein V.S., Chorakaev O.E. Podkhod k matematicheskomu modelirovaniyu proizvodstva na aviastroitel’nom predpriyatii na osnove razvitiya metoda setevogo planirovaniya upravleniya [An Approach to Mathematical Modeling of Production at an Aircraft Manufacturing Enterprise Based onthe Development of the Network Management Planning Method]. Izvestiya Samarskogo nauchnogo tsentra Rossiiskoi akademii nauk, 2012, vol. 14,

no 4(3), pp. 874–877.

7. Soshnikov A.V. Ekspress-metod sokrashcheniya poter’ vremeni na perenaladki oborudovaniya pri smene assortimenta produktsii [Express Method for Reducing Time Lost on Equipment Changeovers when Changing Product Range]. Natsional’naya assotsiatsiya uchenykh (NAU) # 57,

2020, pp. 43–48.

8. Sigeo Singo. Izuchenie proizvodstvennoi sistemy Toioty s tochki zreniya organizatsii proizvodstva [Study of the Toyota Production System from the Point of View of Production Organization]. Moscow, IKSI, 2010.

Shaping Business Value: Research Program of the Douglass North Institutional Framework

DOI: 10.33917/es-4.190.2023.136-141

Research program of the institutional framework of Douglass North, which was not implemented in practice by either the great researcher himself or his followers, is examined. Application of D. North’s methodological approach to analysis of a specific problem – shaping business value – allowed the author to draw the following conclusions.

It is determined that formation of business value is a process of value imputation. It was found that as a result of the process of imputing the business value, carried out within a certain institutional framework, the formed value of business can be considered as a converted form of value of a particular product. The author gives an institutional explanation of how, on the basis of the institutional framework for determining the value of business, main logically contradictory approaches to estimating the value of business are combined, and how the final quantitative value of the business worth is formed on this basis.

References:

1. Skinner K. ValueWeb. Kak fintekh-kompanii ispol’zuyut blokchein i mobil’nye tekhnologii dlya sozdaniya interneta tsennostei [ValueWeb. How Fintech Companies are Using Blockchain and Mobile Technologies to Create an Internet of Value]. Per. s angl. N. Yatsyuk. Moscow, Mann, Ivanov i Ferber, 2018, 414 p.

2. Nort D. Ponimanie protsessa ekonomicheskikh izmenenii [Understanding the Process of Economic Change]. Per. s angl. K. Martynova, N. Edel’mana. Moscow, ID Gosudarstvennogo universiteta — Vysshei shkoly ekonomiki, 2010, 253 p.

3. Nort D.K. Avtobiografiya. Lektsiya pamyati Al’freda Nobelya, prochitannaya Duglasom Nortom 9 dekabrya 1993 g. Kommentarii: Laureaty Nobelevskoi premii po ekonomike: avtobiografii, lektsii, kommentarii [Autobiography. Alfred Nobel Memorial Lecture delivered by Douglas North on December 9, 1993. Comments: Nobel Laureates in Economics: Autobiographies, Lectures, Commentaries]. Pod red. V.V. Okrepilova, vol. 2, Saint Petersburg, Nauka, 2009, pp. 297–315.

4. Nort D. Pyat’ tezisov ob institutsional’nykh izmeneniyakh: Kvartal’nyi byulleten’ kluba ekonomistov [Five Theses on Institutional Change: The Economists Club Quarterly Bulletin]. Minsk, Institut privatizatsii i menedzhmenta, 1998, pp. 3–15, available at: https://portalus.ru/modules/economics/rus_readme.php?sub

action=showfull&id=1127698362&archive=1254315015&start_from=&ucat=&.

5. Furubotn E.G., Rikhter R. Instituty i ekonomicheskaya teoriya. Dostizheniya novoi institutsional’noi ekonomicheskoi teorii [Institutes and Economic Theory. Achievements of the New Institutional Economics]. Per. s angl. pod red. V.S. Kat’kalo, N.P. Drozdovoi. Saint Petersburg, ID Sankt-Peterburgskogo un-ta, 2005, 701 p.

6. Uil’yamson O.I. Ekonomicheskie instituty kapitalizma: firmy, rynki, “otnoshencheskaya” kontraktatsiya [The Economic Institutions of Capitalism: Firms, Markets, “Relational” Contracting]. Per. s angl.; Nauch. red. i vstup. stat’ya V.S. Kat’kalo. Saint Petersburg, Lenizdat, 1996, 702 p.

Formation of a Mechanism for Regulating Pricing in the Modern Economy

DOI: 10.33917/es-1.187.2023.136-143

The author puts forward suggestions and recommendations on the formation of adaptive mechanisms for regulating pricing processes as an element of a single integrated system of economy state management and ensuring the balanced development of the RF regions. It is proposed to create a system for monitoring pricing processes, to form a price (tariff) fund based on the above system functioning, to modernize the structure of the pricing management elements and, as a legal basis for their implementation, to develop a draf t federal law on prices and pricing processes, which will consolidate the indicated directions for forming a regulation mechanism of pricing processes in the legal field.

References:

1. Filosofiya ekonomiki. Antologiya [Philosophy of Economics. Anthology]. Pod red. Deniela Khausmana. Moscow, Izd-vo Instituta Gaidara, 2012, 502 p.

2. Yaremenko Yu.V. Ekonomicheskie besedy. Zapis’ S.A. Belanovskogo [Economic Conversations. Recorded by S.A. Belanovsky]. Moscow, Tsentr issledovanii i statistiki nauki, 1998, 343 p.

3. Rossiya v tsifrakh. 2020: Kratkii stat. sb. [Russia in Figures. 2020: Brief Statistical Collection]. Rosstat. Moscow, 2020, 550 p.

4. Perevyshin Yu.N., Sinel’nikov-Murylev S.G., Skrobotov A.A., Trunin P.V. Analiz regional’noi differentsiatsii tsen [Analysis of Regional Price Differentiation]. Moscow, Delo, RANKhiGS, 2018, 72 p.

5. Stupnikova A.V. Prostranstvennye reaktsii tsen na rynkakh ovoshchei na ogranicheniya vneshnei torgovli [Spatial Price Responses in Vegetable Markets to Foreign Trade Restrictions]. Prostranstvennaya ekonomika, 2018, no 1, pp. 117–137.

6. Stupnikova A.V. Dinamika urovnya prostranstvennoi differentsiatsii tsen na prodovol’stvennye tovary v RF v 2013–2018 gg. [Dynamics of the Spatial Differentiation Level of Food Prices in the Russian Federation in 2013-2018]. Regional’naya ekonomika i upravlenie: elektronnyi nauchnyi zhurnal, 2019, no 2(58), pp. 1–15.

7. Yarkin E.V., Dolmatov I.A., Panova M.A., et al. Tarifnaya politika v Rossiiskoi Federatsii v otraslyakh kommunal’noi sfery: prioritety, problemy, perspektiva: Doklad k XXI Aprel’skoi mezhdunarodnoi nauchnoi konferentsii po problemam razvitiya ekonomiki i obshchestva. Moskva, 2020 g. [Tariff Policy of the Russian Federation in the Public Utilities Sectors: Priorities, Problems, Perspective: Report to the XXI April International Scientific Conference on the Problems of Economic and Social Development. Moscow, 2020]. Moscow, ID Vysshei shkoly ekonomiki, 2020, 174 p.

8. Ukaz Prezidenta RF ot 13 maya 2017 g. no 208 “O Strategii ekonomicheskoi bezopasnosti Rossiiskoi Federatsii na period do 2030 goda” [Decree of the President of the Russian Federation of May 13, 2017 No. 208 “On the Strategy for the Economic Security of the Russian Federation for the period up to 2030”]. SZ RF, 15.05.2017, no 20, st. 2902.

9. Kovalev A.V., Orlova L.N. Tsena kak nedootsenennyi parametr sistemy obespecheniya ekonomicheskoi bezopasnosti strany [Price as an Underestimated Parameter of the Country’s Economic Security System]. Vestnik Rossiiskogo ekonomicheskogo universiteta imeni G.V. Plekhanova, 2021, no 18(2), pp. 178–198.

Mechanisms for Developing Military Production Diversification Programs Based on the Simulation Methods

DOI: 10.33917/es-1.187.2023.130-142

The main purpose of this work is to develop theoretical and methodological provisions for substantiation of strategic decisions in the field of forming (in the context of military production and import substitution diversification) plans for manufacturing high-tech civilian products by enterprises of the domestic military-industrial complex (DIC).

The following issues are addressed and resolved in the paper: 1) comparative analysis of the specific features of the organization of the of military products manufacturing was carried out; 2) proposals were made on the range of high-tech civilian products that can be produced by defence industry enterprises in the context of the military production diversification; 3) the expediency of using simulation modeling in formation and justification of military production diversification programs was proved; 4) the fundamental principles of building simulation models were formulated and substantiated; 5) the sequence, order, methods and procedures for developing medium-term and annual plans for economic and social development of diversified defence industry enterprises in the context of diversifying military production were developed.

Scientific novelty of the present article consists primarily in qualitative assessment of the impact of changing external factors on the results and performance of economic entities (enterprises), carried out with the help of simulation modeling as a working tool.

References:

1. Bratukhin A.G., Dmitriev O.N., Koval’kov Yu.A. Potentsial konversii [Conversion Potential]. Moscow, Mashinostroenie, 1992, 453 p.

2. Bratukhin A.G., Kulichkov E.N., Kalachanov V.D. Konversiya aviakosmicheskogo kompleksa Rossii [Conversion of the Russian Aerospace Complex]. Moscow, Mashinostroenie, 1994, 272 p.

3. Bratukhin A.G., Kalachanov V.D., Yakovlev S.P. Diversifikatsiya rossiiskogo aviatsionnogo promyshlennogo kompleksa [Diversification of the Russian Aviation Industrial Complex]. Moscow, MAI, 1999, 131 p.

4. Manturov D.V., Kalachanov V.D., Efimova N.S. Organizatsiya proizvodstva v aviatsionnoi promyshlennosti: analiz i perspektivy [Industrial Organization in the Aviation Industry: Analysis and Perspectives]. Monografiya. Moscow, Red. izd. Tsentr ITEP, 2013, 152 p.

5. Chemezov S.V., Volobuev P.A., Koptev Yu.I., Kashirin A.I. Diversifikatsiya, kompetentsii, problemy i zadachi. Novye vozmozhnosti [Diversification, Competencies, Problems and Challenges. New Opportunities]. Innovatsii, 2017, no 4, pp. 3–26.

6. Bat’kovskii A.M., Klochkov V.V. Upravlenie material’no-tekhnicheskoi bazoi predpriyatii oboronno-promyshlennogo kompleksa v usloviyakh diversifikatsii [Managing Material and Technical Base of Enterprises of the Defence-industrial Complex in the Context of Diversification]. Voprosy innovatsionnoi ekonomiki, 2020, vol. 10, no 1, pp. 363–374.

7. Bat’kovskii A.M., Fomina A.V. Razrabotka programmy diversifikatsii predpriyatiya oboronno-promyshlennogo kompleksa [Development of a Diversification Program for a Defence-industrial Complex Enterprise]. Nauka bez granits, 2020, no 5(45), pp. 151–157.

Antagonism in the Approach to Analyzing Foreign Investment into Strategic Companies

DOI: 10.33917/es-1.187.2023.122-129

The modern model of attracting foreign investment requires rethinking from the perspective of achieving the development goals of investment objects. The article examines the relationship of the institutional foundations of foreign investment in strategic societies with the development processes of such societies. The author provides data on the presence of some flaws in the institutional foundations, and also reveals extremely insignificant research activity in relation to the issue under study. The work used such general scientific and special methods as the scientometric method, the method of text analysis, the method of retrospective analysis, analytical methods and the method of system analysis. Empirical research materials are presented by open analytical reports of the Federal Antimonopoly Service of the Russian Federation, the UN Conference on Trade and Development. The shortcomings were identified and the directions of modernization of the institutional foundations of foreign investment in strategic companies were formed.

References:

1. Kovarda V.V., Rogov R.A. Issledovanie osnovnykh problem privlecheniya inostrannykh investitsii v ekonomiku Rossii [Research of the Main Problems in Attracting Foreign Investment in the Russian Economy]. Vestnik Evraziiskoi nauki, 2019, no 1, available at: https://esj.today/PDF/07ECVN119.pdf.

2. Zhukov P.E., Rasulova G.M. Problemy privlecheniya pryamykh inostrannykh investitsii v Rossiyu na sovremennom etape [Problems of Attracting Foreign Direct Investments to Russia at the Present Stage]. Vestnik Evraziiskoi nauki, 2020, no 4, available at: https://esj.today/PDF/17ECVN420.pdf.

3. Mamedov T.N. Rol’ pryamykh inostrannykh investitsii v ekonomicheskom sotrudnichestve stran SNG [Role of Foreign Direct Investments in Economic Cooperation of the CIS Countries]. Sovremennaya Evropa, 2020, no 3 (96), pp. 188–195.

4. Deyatel’nost’ podkomissii po vydache razreshenii [Activities of the Licensing Sub-committee]. Minfin Rossii, available at: https://minfin.gov.ru/ru/permission/79-81/

5. Zakonoproekt N 1101162-7 «O vnesenii izmenenii v otdel’nye zakonodatel’nye akty RF» [Draft Law No. 1101162-7 “On Amendments to Certain Legislative Acts of the Russian Federation”]. Gosudarstvennaya Duma Federal’nogo Sobraniya RF, available at: https://sozd.duma.gov.ru/bill/1101162-7#bh_histras

6. Prezident Rossii podpisal zakon, kotoryi zashchitit rossiiskuyu rybodobyvayushchuyu otrasl’ ot kontrolya so storony nedobrosovestnykh inostrannykh investorov [The President of Russia Signed a Law that will Protect the Russian Fishing Industry From Control by Unscrupulous Foreign Investors]. FAS RF, available at: https://fas.gov.ru/news/31362.

7. Ukaz Prezidenta RF ot 02.07.2021 N 400 «O Strategii natsional’noi bezopasnosti Rossiiskoi Federatsii» [Decree of the President of the Russian Federation of July 2, 2021 No. 400 “On the National Security Strategy of the Russian Federation”]. Sait Prezidenta Rossii, available at: http://www.kremlin.ru/acts/bank/47046

Business Value Formation Process as a System of Economic Interactions

DOI: https://doi.org/10.33917/es-6.186.2022.134-141

In the article, the process of establishing the cost of modern business is considered as a system of economic interactions between economic entities. The study presents the author’s concept of the economic interactions’ typology. The author distinguishes atomistic, organic and harmonic types of economic interactions and comes to the conclusion that each of them corresponds to a certain interaction model (traditional industrial model, network model). Within each of them a mechanism of interaction, expectations, and conflict resolution is formed. Different types of economic interaction coexist simultaneously and not always in a coordinated manner. They are often intertwined. Economic subjects use a differentiated approach when interacting with each other. The focus of business strategy is shifting from internal optimization processes to coordinating external interactions, from increasing customer value to maximizing ecosystem value.

References:

1. Tszen M. Alibaba i umnyi biznes budushchego: Kak otsifrovka biznes-protsessov izmenila vzglyad na strategiyu [Alibaba and the Smart Business of the Future: How Digitalization of Business Processes has Changed the Way We Look at Strategy. Moscow, Al‘pina Pablisher, 2019, 320 p.

2. Marks K. Kapital. Kritika politicheskoi ekonomii. V 3 t. T. 1. Kn. 1. Protsess proizvodstva kapitala [Capital. Critique of Political Economy: In 3 Volumes. Vol. 1. Book. 1: The Process of Capitalist Production]. Marks K., Engel’s F. Sochineniya: V 55 t. 2-e izd. Moscow, Gospolitizdat, 1960, vol. 23, pp. 351, 430.

3. Marks K., Engel’s F. Nemetskaya ideologiya [The German Ideology]. Marks K., Engel’s F. Sobr. soch., 2-e izd. Moscow Gosudarstvennoe izd-vo politicheskoi literatury, 1955, vol. 3, pp. 480.

4. Nort D. Instituty, institutsional’nye izmeneniya i funktsionirovanie ekonomiki [Institutions, Institutional Change and Economic Performance]. Per. s angl. A.N. Nesterenko; Predisl. i nauch. red. B.Z. Mil’nera. Moscow, Fond ekonomicheskoi knigi “Nachala”, 1997, 180 p. (Sovremennaya institutsional’no-evolyutsionnaya teorii.)

5. Buaie R. Teoriya regulyatsii: kriticheskii analiz [Regulation Theory: A Critical Analysis]. Per. s fr. N.B. Kuznetsovoi. Moscow, Nauch.-izd. tsentr “Nauka dlya obshchestva”: Ros. gos. gumanit. un-t, 1997, 212 p. (Sovremennaya ekonomicheskaya mysl’.)

6. Uil’yamson O.I. Ekonomicheskie instituty kapitalizma: Firmy, rynki, “otnoshencheskaya” kontraktatsiya [Economic Institutions of Capitalism: Firms, Markets, “Relational” Contracting]. Nauch. red. i vstupitel’naya stat’ya V.S. Kat’kalo; Per. s angl. Yu.V. Blagova, V.S. Kat’kalo, D.S. Slavnova, Yu.V. Fedotova, N.N. Tsytovich. Saint Petersburg, Lenizdat; CEV Press, 1996, p. 56.

7. Anan’in O.I., Odintsova M.I. Metodologiya ekonomicheskoi nauki: sovremennye problemy i tendentsii [Methodology of Economic Science: Current Problems and Trends]. ISTOKI, Vyp. 4, Moscow, IE RAN, 2000, pp. 135, 136.

Principles of Trust Systems

DOI: https://doi.org/10.33917/es-6.186.2022.126-133

Principles are the basis of the law: a constant connection between the previous and the next, between the current state of the world and the immediate coming. One of the basic principles of the evolution of human society since ancient times has been the principle of trust — you could only survive together by trusting your own. The principle of trust was the basis for building trust-based management systems that evolved, reflecting the basic models of the market code.

References:

1. Puankare A. O nauke [About Science]. Per. s fr. pod red. L.S. Pontryagina. Moscow, Nauka, 1990, 736 p.

2. Saraev V.N. Kollektivnyi iskusstvennyi intellekt. Platforma [Collective Artificial Intelligence. Platform]. Moscow, 2019, 55 p.

3. Tyumenev A.I. Gosudarstvennoe khozyaistvo drevnego Shumera [State Economy of Ancient Sumer]. Moscow — Leningrad, Izd-vo Akad. nauk SSSR, In-t istorii Akad. nauk SSSR, 1956, 518 p.

4. Litavrin G.G. Kak zhili vizantiitsy [How the Byzantines Lived]. Saint Petersburg, Aleteiya, 2014, 256 p.

5. Devyatov A.P. Prakticheskoe kitaevedenie: Kitai i Rossiya v rakurse peremen: dlya tekh, kto prinimaet resheniya [Practical Chinese Studies: China and Russia in the Perspective of Change: for Those Who Make Decisions]. Moscow, Zhigul’skii, 2008, 176 p.

6. Mil’kov V.V. Osmyslenie istorii v Drevnei Rusi [Comprehension of History in Ancient Russia]. Saint Petersburg, Aleteiya, 2000, 384 p.

7. Skrynnikov R.G. Ivan Groznyi [Ivan the Terrible]. Moscow, Nauka, 1983, 247 p.

8. Dicey A.V. The Privy Council. L., N.Y., Macmilla, 1887, 164 p.

9. Maitland F.W. The Constitutional History of England: A Course of Lectures. Cambr., 1911, 582 p.

10. Fursov K.A. Derzhava-kupets: otnosheniya angliiskoi Ost-Indskoi kompanii s angliiskim gosudarstvom i indiiskimi patrimoniyami [The Merchant Power: Relations of the English East India Company with the English State and Indian Patrimonies]. Moscow, Tovarishchestvo nauchnykh izdanii KMK, 2006, 364 p.

11. Vaino A.E., Kobyakov A.A., Saraev V.N. Kod rynka [Market Code]. Ekonomicheskie strategii, 2011, vol. 13, no 11, pp. 94–99.

12. Glaz’ev S.Yu. Strategiya operezhayushchego razvitiya Rossii v usloviyakh global’nogo krizisa [Strategy of Advanced Development of Russia in the Conditions of the Global Crisis]. Moscow, Ekonomika, 2010, 255 p.

13. Lefevr V.N. Konfliktuyushchie struktury [Conflicting Structures]. Moscow, Sovetskoe radio, 1973, 108 p.

14. Ereshko F.I. Modelirovanie refleksivnykh strategii v upravlyaemykh sistemakh [Modeling of Reflexive Strategies in Controlled Systems]. Moscow, VTs RAN, 2001, 47 p.

15. Soros Dzh. Alkhimiya finansov [The Alchemy of Finance]. Moscow, Infra-M, 1996, 416 p.

16. Neklessa A.I. Transfinitnaya ekonomika [Transfinite Economics]. Ekonomicheskie strategii, 2010, vol. 12, no 3, pp. 18–24.

17. Kantor G. Trudy po teorii mnozhestv [Works on Set Theory]. Moscow, Nauka, 1985, 430 p.

Import Substitution of Marketing Channels and Products in the Field of Perfumery and Cosmetics Retail

DOI: https://doi.org/10.33917/es-6.186.2022.118-125

This article discusses various aspects of the situation of import substitution in the field of perfumery and cosmetics retail, which has developed in the Russian Federation in the middle of 2022. The author analyzes the changes that have occurred in the market after the tightening of sanctions and restrictions by Western countries. Further trends in the development of the domestic perfumery and cosmetics market are revealed. It is concluded that the events taking place not only have negative aspects, but also provide ample opportunities for domestic producers. The Russian market and the perfume and cosmetics industry itself are waiting for serious internal transformations in the coming years, but the market capacity cannot decrease and will tend to increase, which determines the need for effective import substitution based on the development of own production and increased supplies from friendly countries.

References:

1. Shmidt M. B’yuti-rynok Rossii: vzglyad top-menedzhera ekspata [Russian Beauty Market: View of an Expat Top Manager]. E-xecutive.ru, available at: https://www.e-xecutive.ru/management/practices/1992062-beauty-rynok-rossii-vzglyad-top-menedzhera-ekspata.

2. Importozameshchenie v sfere kosmeticheskogo osnashcheniya [Import Substitution in the Field of Cosmetic Equipment]. Postavshchiki mashin i oborudovaniya, available at: https://www.oborudunion.ru/publications/releases/34398.

3. Andrianova D. Kraski bleknut. Kosmetika dorozhaet i plokho importiruetsya [Colors Are Fading. Cosmetics Become More Expensive and Poorly Imported]. Kommersant”, 2022, 3 marta.

4. Mertsalova A., Kostyrev A. Parfyumeriya zapakhla defitsitom [Perfumes Started Smelling of Deficiency]. Kommersant”, 2022, 26 marta.

5. Bezuglova V. V ozhidanii renessansa rossiiskoi kosmetiki [Waiting for the Renaissance of Russian cosmetics]. Ekspert, 2022, no 23, available at: https://expert.ru/expert/2022/23/v-ozhidanii-renessansa-rossiyskoy-kosmetiki.

6. Kobits E. Kosmeticheskie perspektivy: peredel rynka na ruku rossiiskim brendam [Cosmetic Prospects: Market Redistribution Is on Hand to Russian Brands]. Ekspert, 2022, 20 aprelya, available at: https://expert.ru/2022/04/20/kosmeticheskiye-perspektivy-peredel-rynka-na-ruku-rossiyskim-brendam.

7. Kobits E. Rossiiskaya kosmetika pokazala nereal’nyi rezul’tat [Russian Cosmetics Showed an Unrealistic Result]. Ekspert, 2022, 1 iyunya, available at: https://expert.ru/2022/06/1/rossiyskaya-kosmetika-probivayet-potolok.

8. Minpromtorg isklyuchil sokrashchenie assortimenta kosmetiki i parfyumerii [Ministry of Industry and Trade Ruled Out a Reduction in the Range of Cosmetics and Perfumes]. Retail Loyalty, available at: https://retail-loyalty.org/news/minpromtorg-isklyuchil-sokrashchenie-assortimenta-kosmetiki-i-parfyumerii.

9. Rynok kosmetiki v Rossii (s vidami), vliyanie sanktsii (s dannymi za yanvar’ — fevral’ 2022 g.): issledovanie i prognoz do 2026 g. Vypusk: 2022 g., iyun’ [Cosmetics Market in Russia (with Types), Impact of Sanctions (with Data for January — February 2022): Research and Forecast until 2026. Issue: 2022, June]. ROIF Expert, available at: https://roif-expert.ru/potrebitelskie-tovary/sredstva-po-uhodu/rynok-kosmetiki/rynok-kosmetiki-v-rossii-issledovanie-i-prognoz.html.

The Current State of the Problem of the Development of the Russian Market of Ferrous Metallurgy under the Conditions of the Sanction Crisis Caused by a Special Military Operation

DOI: https://doi.org/10.33917/es-6.186.2022.111-117

The article studies the current state and development problems of the Russian ferrous metallurgy market in the context of the sanction’s crisis caused by a special military operation. It is shown that the conduct of a special Russian military operation in Ukraine increases the burden on the already stretched global supply chains, and the metal markets are no exception. The metals that fell under the sanctions are considered.

It is concluded that the start of a military special operation in Ukraine caused an increase in sanctions pressure on Russia from Western countries and a ban on the supply of steel products to the EU countries. It has been determined that under the current conditions, the issue of redistributing production volumes to other markets becomes the most relevant for the industry, while the replacement of falling volumes will occur by increasing supplies to Asia, the Middle East and Latin America, as well as to the domestic market.

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