DOI: 10.33917/es-2.206.2026.98-107

This paper analyzes structural changes in the Russian food market in the context of transformation of modern business models. It puts forward the concept of alpha business — a type of corporate organization based on control over high-quality resources and the entire value chain, as well as access to consumers. It is shown that the current stage of economic development is characterized by competitive struggle’s shift from mechanisms based primarily on property institutions and market exchange to control over the infrastructure, logistics and information resources. Using the example of food retail, the author examines formation of integrated corporate systems that allow to coordinate production, distribution and consumer demand. It is concluded that development of such structures tends to form a new development trajectory of the consumer market and transforms the institutional architecture of the food industry.

References:

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2. Glaz’ev S.Yu. Global’naya transformatsiya cherez prizmu smeny tekhnologicheskikh i mirokhozyaystvennykh ukladov [Global Transformations from the Perspective of Technological and Economic World Order Change]. *AlterEconomics*, 2022, vol. 19, no 1, pp. 93–115.

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4. Blokhin A.A. Ekonomicheskoe dominirovanie: bazovye polozheniya teorii i podkhody k izmereniyu [Economic Dominance: Basic Theoretical Provisions and Measurement Approaches]. Nauchnye trudy, Institut narodnokhozyaystvennogo prognozirovaniya RAN, 2023, no 1, pp. 6–30.

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7. Lomakin-Rumyantsev I.V., Shamuzova L.A., Spektor S.V., Cho E.G., Markov A.R. Potrebitel’skiy rynok Rossii: uroki antikrizisnogo regulirovaniya [Russian Consumer Market: Lessons of Anti-Crisis Regulation]. Istina, 2024, available at: https://istina.msu.ru/reports/671261205/

8. Ksenofontov M.Yu., Polzikov D.A., Gol’denberg I.A., Sitnikov P.V. Metodologicheskie problemy formirovaniya kontseptsii prodovol’stvennoy bezopasnosti v Rossii [Methodological Problems of the Formation of the Concept of Food Security in Russia]. *Problemy prognozirovaniya*, 2018, no 5(170), pp. 127–135.

DOI: 10.33917/mic-6.101.2021.24-33

The Russian market of software for project management automation has been investigated. The structural changes that have occurred in this market under the influence of the consequences of the COVID-19 pandemic are revealed. The classification of market participants is made in accordance with the theory of economic dominance. It is shown that the assignment of companies to a particular category allows us to judge the preferences they receive from their position and determine their strategy. Based on the use of the economic dominance theory, a number of forecast trends for the market are formulated.

DOI: https://doi.org/10.33917/es-4.178.2021.136-141

Using the example of print outsourcing, the article examines the problems of analyzing and forecasting markets that significantly depend on the global players’ behaviour. At the same time provisions of the economic domination theory allow, through highlighting the typical strategies of market participants, to identify a number of new trends emerging in the market and opening up for Russian companies. First of all, they have to do with such processes as transition to electronic document management, expansion of the sphere of product labeling and traceability systems. In addition, the 2020 crisis has resulted in creation of a new demand for organizing home workplaces, changing the requirements for IT systems architecture in large offices. Based on the case studies of the companies that are present on the market, the author draws up conclusions on notable changes in the role of large Russian companies in this market, including under the impact of transformations on the related markets