DOI: 10.33917/es-2.206.2026.98-107

This paper analyzes structural changes in the Russian food market in the context of transformation of modern business models. It puts forward the concept of alpha business — a type of corporate organization based on control over high-quality resources and the entire value chain, as well as access to consumers. It is shown that the current stage of economic development is characterized by competitive struggle’s shift from mechanisms based primarily on property institutions and market exchange to control over the infrastructure, logistics and information resources. Using the example of food retail, the author examines formation of integrated corporate systems that allow to coordinate production, distribution and consumer demand. It is concluded that development of such structures tends to form a new development trajectory of the consumer market and transforms the institutional architecture of the food industry.

References:

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2. Glaz’ev S.Yu. Global’naya transformatsiya cherez prizmu smeny tekhnologicheskikh i mirokhozyaystvennykh ukladov [Global Transformations from the Perspective of Technological and Economic World Order Change]. *AlterEconomics*, 2022, vol. 19, no 1, pp. 93–115.

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7. Lomakin-Rumyantsev I.V., Shamuzova L.A., Spektor S.V., Cho E.G., Markov A.R. Potrebitel’skiy rynok Rossii: uroki antikrizisnogo regulirovaniya [Russian Consumer Market: Lessons of Anti-Crisis Regulation]. Istina, 2024, available at: https://istina.msu.ru/reports/671261205/

8. Ksenofontov M.Yu., Polzikov D.A., Gol’denberg I.A., Sitnikov P.V. Metodologicheskie problemy formirovaniya kontseptsii prodovol’stvennoy bezopasnosti v Rossii [Methodological Problems of the Formation of the Concept of Food Security in Russia]. *Problemy prognozirovaniya*, 2018, no 5(170), pp. 127–135.

DOI: 10.33917/mic-1.102.2022.55-65

The article is devoted to the analysis and forecasting of the institutional structure of the furniture market in Russia, taking into account the theory of economic dominance in a multilevel economy. It is shown that despite the conservative changes in the market, a stable hierarchy of companies has quickly developed on it, which determines the architecture and logic of its development in the medium term. The article examines in detail the situation in the Russian furniture market in 2020, which arose under the influence of the current epidemiological and economic situation. In the context of the groups described in this theory, the factors that furniture companies had to face depending on their size, market position and organizational structure are shown, the prospects for their development are assessed and general recommendations are given for each group. Identification of the key market players and comparison of the institutional strength of its participants belonging to different levels of the hierarchy makes it possible to form scenarios for its development and build appropriate forecasts for the development of this sector of the economy. Particular attention is paid to the relationship between the structure and key players in the furniture market and the housing construction market. It is shown that there is a potential for mutual strengthening of the institutional strength of the key players in both markets, but so far it has been implemented to a weak degree. These relationships are expected to strengthen in the coming years.

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3. Vertogradov V.A. Market strategies of alpha, beta, gamma in the context of the theory of economic dominance // Economic strategies. 2020;2:50-53. (In Russ.).

4. Studnikov C.C. Higher education in Russia: the heyday of economic dominance // The world of the new economy. 2021;1:112-120. (In Russ.).

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6. RBC Market Research. Furniture retail chains, 2019. URL: https://marketing.rbc.ru/research/issue/64188

7. Mauborn Rene, Kim Chan V. The strategy of the Blue Ocean. How to find or create a market free of other players. Publisher: Mann, Ivanov and Ferber, 2020. 336 p. (In Russ.).

8. Fligstin N. Architecture of markets: economic sociology of capitalist societies of the XXI century / translated from English by A. A. Kurakin; edited by V.V. Radaev; National. research. un-t «Higher School of Economics». Moscow: Publishing House of the Higher School of Economics, 2013. 392 p. URL: https://publications.hse.ru/books/94309661

9. Blokhin A.A., Sternik S.G., Teleshev G.V. Institutional transformations of housing construction in 2020 // Problems of forecasting. 2021;2(185):43-55. (In Russ.).