Social responsibility of business and value creation

DOI: 10.33917/mic-3.104.2022.57-62

Attentionofacademics, governmentsandcorporationsisbeingdrawntothenecessityfordecreasingtheharmfulimpactofbusinesson theenvironment, solvingsocialissues, enhancingcorporategovernance.The concept andarea of corporate social responsibility have expanded due to the impact of coronavirus infection (COVID-19). This article considers the issues of social responsibility of businesses and value creation from the long-term perspective.


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Policy for managing current assets and multifunctional corporate communications of Russian low-cost airlines

DOI: 10.33917/mic-3.104.2022.46-56

This article discusses modern problems of managing current assets and corporate communications of Russian low-cost airlines under economic sanctions. It has been established that Azur Air LLC combines an aggressive current asset management policy and an aggressive type of current liability management policy. Thus, a comprehensive policy for the operational management of assets and multifunctional corporate communications can also be characterized as aggressive. During the pandemic, Azur Air LLC demonstrated the high flexibility of its business model, which was achieved through a diverse air fleet, consisting of wide- and narrow-body Boeing aircraft of various modifications. This made it possible in the spring of 2022 to freely carry out a number of export transatlantic flights for Russian citizens who were abroad, for the first time to start operating flights on domestic routes, and to intensify cargo transportation.


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Modern methods of studying the concepts of «tourism» and «tourist service»: from theory to practice

DOI: 10.33917/mic-3.104.2022.38-45

In a scientific article, based on the relativistic theory, a terminological interpretation of the concepts of «tourism», «tourist service» and their specific classification is presented. Varieties of domestic tourism have been supplemented with a shift in focus to regional development in six areas (business tourism; ecological tourism; cultural and educational tourism; autotourism-youth-family tourism; rural tourism and sanatorium tourism). Compiled rating of competitiveness of tourist services on the example of the Republic of Tatarstan.


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Formation of an optimal asset structure of production enterprises according to the goals of their owners

DOI: 10.33917/mic-2.103.2022.58-64

The article considers the issue of forming the optimal structure of assets of manufacturing enterprises according to the goals of their owners. An original approach is proposed to optimize the structure of the company’s assets according to the criterion of maximizing their effectiveness for owners through the enterprise capitalization indicator.

To link the indicators of capitalization and profit from the existing assets of manufacturing enterprises of the manufacturing industry, the authors propose to create a multiple regression model, where the independent variable is capitalization (profit), the dependent ones are indicators of specific assets.

After finding the contributions (regression coefficients) of each asset, we propose to form their structure according to the principle of a portfolio approach, in which the efficiency indicator of all assets will strive to the maximum and at the same time the specific features of the enterprise in each case will be taken into account [10].


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Conceptual approach to mathematical modeling of the results of production diversification as a direction of long-term strategic development

DOI: 10.33917/mic-2.103.2022.49-57

The article considers the diversification of production as a direction for the long-term strategic development of an enterprise/holding. It is proposed to model and evaluate the results of production diversification using dynamic programming methods and graph theory. The problem is to find the optimal control and optimal state for each stage, which are optimal for the whole process.


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About the possibility of using a scenario approach in forecasting and budgeting in the practice of corporate governance of PJSC Aeroflot

DOI: 10.33917/mic-1.102.2022.83-90

The article discusses the possibilities of using a scenario approach in forecasting and budgeting in the practice of corporate governance of PJSC Aeroflot. According to the methodology of the National Corporate Governance Rating in 2018, Aeroflot PJSC has a rating of 7++, which indicates compliance with Russian legislation, taking into account the interests of all interested parties (shareholders, the state, employees, consumers of services). Currently, it is established that in 2020-2021. This aspect of corporate governance in PJSC Aeroflot is not fully implemented and needs to be improved. It can be assumed that precisely because of this, the risk management system of PJSC Aeroflot could not cope with the development of anti-crisis measures in a timely manner. The authors recommend considering pessimistic and optimistic scenarios in detail when drawing up budgets, planning a budget system for each of them, developing measures to reduce risks, and responding quickly to emerging threats. It has been established that the use of a scenario approach in budgeting and corporate governance practices will allow PJSC Aeroflot to consider all possible situations, including unlikely ones, to inform representatives of the Board of Directors about all possible risks in a timely manner, and to develop measures to minimize risk.


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Systematization of scientific approaches to the study of competition and competitiveness of services: from theory to practice

DOI: 10.33917/mic-1.102.2022.75-82

In the scientific article, within the framework of the study of the terminological definitions of «competitiveness» and «competition», the concept of competitiveness of services is clarified. The classification of scientific schools in the field of management theory based on directive, descriptive and complex approaches is presented. The specific typology of the competitiveness of services in the context of the theoretical formula «personnel – processes – partners – products» is substantiated.


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9. Shamatov I.K. Evaluation of the market of innovative startups and stakeholders on the example of the Republic of Tatarstan / I.V. Zhukovskaya, I.K. Shamatov // Microeconomics. 2021;5:30-35. (In Russ.).

Applied aspects of researching the raw materials potential of building complex organizations

DOI: 10.33917/mic-1.102.2022.66-74

The purpose of the article is determined by the need to research the raw materials potential and its impact on the growth and development of building organizations. The article determines that the efficiency of raw materials used in the activities of building complex organizations is a reserve for development of the building potential as a kind of economic activity and stimulates particular actions to fulfill the national objective «Comfortable and safe environment for life». The hypothesis is stated that the identification of the potential types for growth and development of building complex organizations as an economic system acquires real meaning only when there is a possibility of adequate measurement of the parameters of growth and development of the economic system. Proposed signs of parameters identification for measuring the growth of the economy of building organizations reflect the quantitative and qualitative characteristics of the growth of their economy. The potential types that determine the functioning and development of building organizations have been broadened by supplementing the existing classification with the potential for administrative transformation in the construction industry. Allocation of the potential of administrative transformation into an independent type of the raw materials potential is justified from the perspective of its impact on the entire raw materials potential of the building organization and the existing backgrounds in the construction sector.


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Systematization of theoretical and methodological approaches to the study of the competitiveness of enterprises on the example of tourism and recreation at the meso-level

DOI: 10.33917/mic-6.101.2021.51-57

The scientific article puts forward theoretical and practical provisions, in aggregate, constituting a new method of managing competitiveness in a market environment. The proposed methodology serves as the basis for the development of practical measures, and can be used for subsequent scientific and theoretical research, as well as in the practical work of enterprises in the field of tourism services and in the development of effective management decisions. The competitive market of tourist services and recreation is investigated on the example of the Republic of Tatarstan.

Analysis of mergers and acquisitions (corporate control market) of Rosatom State Corporation

DOI: 10.33917/mic-6.101.2021.40-50

This article discusses the issues of mergers and acquisitions (corporate control market) of the Rosatom State Corporation. It has been established that the Rosatom State Corporation is a multidisciplinary holding company combining assets in the energy, mechanical engineering, and construction. After analyzing the profitability indicators, the authors note a drop in all profitability positions: sales by net profit (ROS), assets by net profit (ROA) and equity by net profit (ROE) for 2019. The revealed trend means that the efficiency of the company’s use of assets has dropped significantly, which indicates the ineffective use of financial resources and the distraction of managers from the main strategy of the state corporation (increasing resources). Recommendations for improving the corporate governance of the state corporation «Rosatom» are proposed, aimed at orienting management personnel to the main strategy of the corporation, delineating the official powers of managers and increasing the transparency of corporate reporting.