DOI: 10.33917/mic-5.124.2025.69–85

This article discusses the use of combined GAP (study of «gaps»)–MVP (minimum viable product)–QM (quality management) analysis to conduct expertise and diagnose the competitiveness of hotel service facilities in modern socio-economic conditions. It has been established that with a synergetic approach and a harmonious symbiosis of types of GAP–MVP–QM analysis, it is possible to obtain a more detailed and accurate understanding of the integration of economic activity and competitiveness of hotel service facilities in the context of changes. Therefore, hotel service organizations pay great attention to the problems of efficient use of their financial resources and step up the search for ways to improve their financial condition. It is shown that the use of combined GAP- MVP- QM analysis will help the premium Lotte Hotel Moscow to analyze more objectively the quality of service and provision of services to the consumer, to identify shortcomings as fully as possible and to identify ways to improve hotel service and increase competitiveness in the face of changes.

References:

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2. Baranova N.V. Formation of mechanisms for ensuring the sustainable development of tourism and hospitality enterprises in Russia in conditions of instability / Modern issues of sustainable development of society in the era of transformational processes: proceedings of the XVIII Scientific and Practical International Conference. Moscow, 2024. pp. 59-63.

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DOI: 10.33917/mic-3.122.2025.64-76

This article provides a socio-economic and environmental analysis of the federal project «Building a network of modern campuses» using a model of quality management principles (QMP, ISO 9001) and the L. Euler diagram in modern conditions. In this work, the methodology of management analysis of the categorical triplex based on the L. Euler circle diagram is used. This diagram makes it possible to visualize the relationship between quality, ecology, and culture, highlighting their important components and their impact on each other. Also, the analysis of the federal project «Building a modern campus network» is carried out through a set of fundamental beliefs, guidelines, rules and values that are recognized as true and can serve as the basis for project quality management based on the principles of quality management model (QMP, ISO 9001).

An analysis of the federal project «Building a network of modern campuses» using L. Euler’s diagram revealed the weaknesses of the federal project, which are required to be finalized, as well as the development of instructions and uniform standards applicable to all state programs implemented on a regional basis, taking into account the regional context. It has been established that the L. Euler diagram for the management analysis of the categorical triplex is suitable for analyzing the degree of quality not only of management, but also of the implementation of federal projects.

References: 

1. Baranova N.V., Yakimenko M.V. Transformation Processes in the Russian Hotel Business // International Academic Journal «BULLETIN OF SCIENCE». 2024;2(6(75)):61-67.

2. Belousova N.A. Development of Hotel Business under Contemporary Circumstances. Economic Sciences. 2024;8-3(95):118-120.

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DOI: 10.33917/mic-2.121.2025.90-100

This article examines the organizational and economic aspects of applying the functional management assessment model in conjunction with MVP and GAP analysis to improve quality management of the federal project «Building a network of modern Campuses» in modern conditions. The communication profile of the federal project management methodology was built using a functional management assessment model.

The paper shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, shows that GAP analysis makes it possible to identify discrepancies between the current level of quality of the educational infrastructure and the required level of quality defined by the goals of the federal project. The analysis allows you to identify key areas that require improvements, such as technical equipment, safety, accessibility for people with disabilities, etc. Based on the results of the annals on the results of the analysis of the MVP model of the Mediaplan Information System, the authors came to the conclusion that the necessary quality control principles are embedded in the system and cannot be circumvented, which allows us to reduce the distance between the expectations of the target audience and stakeholders of the project and reality, and in emergency cases promptly implement changes «on the ground».

References:

1. Verstina N.G., Donskaya O.O. Comprehensive analysis of the role of a private partner in the creation of new campuses. Current tasks strategic approach and development – 2023: proceedings of the IV International Scientific Conference. Moscow, 2024. pp. 968-973.

2. Glezin D.D., Sollapov V.I. Application of SWOT and GAP analysis in the study of organizational quality management systems. Scientific Review. 2024;31(5):4177-4182.

3. Zherebtsova A.V., Lisova A.M. Models of life cycles of systems. Full lifecycle management systems for high-tech products in mechanical engineering: new sources of growth: proceedings of the All-Russian Scientific and Practical Conference. 2018. pp. 78-81.

4. Zapparov B.A., Pashina A.D., Feifer R.L., Abramov D.A. Specifics of economic planning for flexible technological product development at the regional level. Kazan Economic Bulletin. 2019;6 (44):15-19.

5. Krolkova N.A., Bolgova A.M. The possibilities of developing a consortium of minimally viable products (MVP) for large businesses in Russia. the text of the development of the method of strategic management. Issues of psychology and law. 2023;184:163-172.

6. Kuzmin A.M., Vysokovskaya E.A. GAP analysis is one of the most important methods of strategic analysis. Methods of quality management. 2021;12:53.

7. Latkov N.Yu., Ashvanyan S.K., Vidyakin A.V. Decision interview as a way to test a minimally viable product. Competitiveness in the global world: economics, science, technology. 2022;5:45-46.

DOI: 10.33917/mic-4.117.2024.49-64

The article discusses the concept of clinical marketing as one of the types of marketing in healthcare. The imperative of clinical marketing has been defined. The prerequisites for the development of clinical marketing include the transition to the principles of evidence–based medicine, regulation, and an increase in the cost of R&D for innovative medical products. The key success factors of medical products that accelerate the penetration of medical innovations into the market are highlighted. The program and the main tools of clinical marketing, the scope of their application is described. The scope of application of clinical marketing has been determined in accordance with the class of medical devices. It is shown that the use of elements of clinical marketing can have a positive impact on the commercialization of innovations in the context of the import substitution policy of the medical industry.

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2. Adler Yu.P., Shper V.L. The legacy of Dr. Deming: practical tips for managers of the XXI century. Methods of quality management. 2020;10:58–62.

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