DOI: 10.33917/mic-2.127.2026.61-72

It has been established that Leonardo da Vinci’s competitive strategies have universal principles that can be adapted to modern business. His methods of creating unique products, such as the «sfumato» technique and an individual approach to customers, correspond to modern differentiation strategies. The approach to personal brand formation and artificial scarcity anticipates modern luxury marketing practices. Leonardo’s flexible pricing strategies contain elements relevant to the digital economy. And the combination of art, engineering, and science in his work serves as a model for modern multidisciplinary strategies.

As the conducted research has shown, the basic principles of Leonardo’s competitive strategies demonstrate amazing stability over time and can serve as a valuable guideline for modern companies. This is especially true for: companies in the creative industries (design, architecture, advertising); luxury segment enterprises; innovative start-ups; premium professional services.

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DOI: 10.33917/mic-5.124.2025.69–85

This article discusses the use of combined GAP (study of «gaps»)–MVP (minimum viable product)–QM (quality management) analysis to conduct expertise and diagnose the competitiveness of hotel service facilities in modern socio-economic conditions. It has been established that with a synergetic approach and a harmonious symbiosis of types of GAP–MVP–QM analysis, it is possible to obtain a more detailed and accurate understanding of the integration of economic activity and competitiveness of hotel service facilities in the context of changes. Therefore, hotel service organizations pay great attention to the problems of efficient use of their financial resources and step up the search for ways to improve their financial condition. It is shown that the use of combined GAP- MVP- QM analysis will help the premium Lotte Hotel Moscow to analyze more objectively the quality of service and provision of services to the consumer, to identify shortcomings as fully as possible and to identify ways to improve hotel service and increase competitiveness in the face of changes.

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