Import Substitution of Marketing Channels and Products in the Field of Perfumery and Cosmetics Retail


This article discusses various aspects of the situation of import substitution in the field of perfumery and cosmetics retail, which has developed in the Russian Federation in the middle of 2022. The author analyzes the changes that have occurred in the market after the tightening of sanctions and restrictions by Western countries. Further trends in the development of the domestic perfumery and cosmetics market are revealed. It is concluded that the events taking place not only have negative aspects, but also provide ample opportunities for domestic producers. The Russian market and the perfume and cosmetics industry itself are waiting for serious internal transformations in the coming years, but the market capacity cannot decrease and will tend to increase, which determines the need for effective import substitution based on the development of own production and increased supplies from friendly countries.


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“Image of the Future”: Conference Overview


On February 19–20, 2021 at the Orel State University named after I.S. Turgenev with the support of the Government of the Oryol Region and the Center for Strategic Initiatives “Co-society”, the first International Scientific and Practical Conference “Image of the Future” was held.

Vision of the future is an integral part of life of both an individual and society as a whole. Fear of the future or hopes for it, confidence in the possibility of influencing the perspective configuration, interest in what awaits us ahead or indifference to tomorrow — all this enters in social reality that surrounds us. Today’s decisions and actions depend on how tomorrow is seen. The image of the future is a form of the presence of the future in the present, research interest in it is due not to the desire to find out what tomorrow will be, but to the desire to identify the options for the possibilities of the present.

Despite the noticeable presence of the “image of the future” word combination in journalistic and scientific discourse of modern Russia, national studies of this phenomenon are just beginning. The goal, set by the conference organizers, was to unite and coordinate research on the image of the future both at the level of theoretical and methodological developments, and in the study of practical aspects related to functioning of individual and collective images of the future, their influence on current social reality