DOI: 10.33917/mic-4.99.2021.29-41

This article considers the issue of change management in the Federal Project «Regional and Local Road Network» as part of the National Project «Safe High – quality Roads» based on the transformation models 4P, «transformation triangle» and 4R Guiyar-Cayley. It is established that the investment potential of the Federal Project is significant and, using mixed investments of interested medium and large businesses, as well as state funds, the transport industry at this stage has mainly solved the main investment task at the federal and regional levels – the restoration and modernization of the transport complex in 83 subjects of the Russian Federation and 104 urban agglomerations.

The article presents the analysis of primary sources on the concepts of business models and business modeling. The mainstream types of approaches to the process of business modeling and their fundamental differences from each other are identified and described. Furthermore, the article describes a situation in which business modeling is used in business practice, such as attracting financial capital and the creation of new activities. In particular, the relationship between necessity for the business modeling with the stages of the emergence and development of the product market is discussed.