DOI: 10.33917/mic-1.126.2026.53-66

This article examines the effectiveness of investments in an innovative digital model for processing customer preference data for enterprises in the tourism industry in China and Russia, based on an innovative modification of the Cobb-Douglas production function. The hypotheses were empirically confirmed during the validation of the obtained data. The study’s results are presented in conclusions and recommendations for various groups of large, small, and medium-sized enterprises, for government policy on digitalization of the industry, and for international cooperation.

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