Formation of the image of the company – the developer of computer games and protection of reputational risks

DOI: 10.33917/mic-2.109.2023.48-56

In modern conditions, rapidly developing technological innovations are the most important resource for the dissemination of information about the company. The ability of computer games to influence public consciousness was immediately taken into account by development companies, since it can perfectly act as a tool for promoting products of other sectors of the national economy. The potential of logical computer games that promote the perception of stereotypes through game images should be used more widely in the educational process.


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