DOI: 10.33917/mic-1.96.2021.43-61

The article presents a comparative analysis of Russian and foreign companies of products for healthy food. The main characteristics and directions of development, ways of functioning, strengths and weaknesses of retailers are investigated. As a result of the analysis of the main factors of creating a successful company in the field of providing healthy food products, the authors propose strategic development directions and operational actions for the studied companies under the influence of unstable external factors.

The present article dwells on the author’s methodology of managing the competitiveness of a machine-building complex at the micro level, that is, at the enterprise level. According to the author, introduction of new progressive tools and management principles in each particular enterprise will allow not only to increase significantly competitiveness of the machine-building complex as a whole, but also to elaborate successful long-term strategy for the economy development.