DOI: 10.33917/mic-5.124.2025.5-12

In modern conditions of globalization and digitalization of the world economy, the issues of ensuring digital security are becoming particularly relevant. The digital transformation of economic relations, accompanied by the active introduction of information technology, creates new challenges for the international economic system, especially during periods of crisis. The purpose of the research is to develop the theoretical and methodological foundations for ensuring the digital security of the international economic system in the context of crisis phenomena. Digital security is a comprehensive system of measures aimed at protecting information assets and ensuring the sustainable functioning of the economic system in the context of digitalization. In the context of the international economy, it includes protecting critical infrastructure, ensuring confidentiality and data integrity, preventing cyber-attacks and unauthorized access, as well as protecting payment systems and financial transactions. The crisis phenomena significantly affect the level of digital security, which is confirmed by increased cyber-attacks on remote workers, an increase in cases of fraud with government payments, disruption of critical systems and an increase in the vulnerability of payment systems. The crisis phenomena create new challenges for the digital security system, requiring rapid response and adaptation of existing protection mechanisms. At the same time, international cooperation is a key factor in ensuring digital security, especially in the context of globalized economic relations.

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DOI:  https://doi.org/ 10.33917/es-5.179.2021.134-142

Russian cybersecurity market shows insignificant positive growth rates due to development of the B2B segment: launch of individual projects in the sphere of digitalization at the federal level, as well as adoption of security systems to deflect cyber attacks and proactively identify threats from major market players. At the same time, the B2C segment is really inferior to B2B. This is primarily attributable to the fact that ordinary consumers do not realize the need to protect digital data. The present paper will consider the main parameters of the macroenvironment, competitive saturation and will analyze a modern consumer of cybersecurity services. These factors will help to identify the roots of negative perception of cyber services among Russian consumers. The article authors suggest a marketing communication strategy to improve the current situation on the example of Kaspersky Lab and the target IT Administrators audience.