Classification of Artificial Intelligence Tools for the Purpose of Electronic Auctions
DOI: 10.33917/es-4.202.2025.70-77
The article dwells on the essence of artificial intelligence as a mathematical model used to automate human cognitive activity. The author identifies practical tasks that can be solved with the help of the above technology, such as automation of routine business processes, marketing offers personalization, fraud detection, management decision-making support and others. Industries where artificial intelligence is actively used are studied, including healthcare, finance, retail, manufacturing, energy and telecommunications. Special attention is paid to specific examples of applying ar tificial intelligence in auctions, in particular in real estate, energy, online advertising and distribution of computing resources. The author reveals auction models, their essence and areas of application, such as online auctions, programmatic adver tising, spot electricity markets, financial markets and government procurement.
The article analyzes the prospects for introducing artificial intelligence-based tools into auctions in the context of fur ther digitalization of the Russian economy and potential benefits of their application, such as increased profits, optimized use of resources, reduced labour costs and other operating costs.
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