Author page: Ibragimov Daniil A.

Music streaming services in Russia is a tactic of forced offensive

DOI: 10.33917/mic-2.97.2021.38-46

The article examines and identifies the reasons for the change in the structure of the music market, which led to an increase in the popularity of streaming music services. A comparative analysis of the most significant streaming services in the Russian market, as well as their unique competitive advantages, which allowed to effectively implement the strategy of forced attack on the market and gradually displace the pirate shadow segment, is carried out.