DOI: 10.33917/es-2.206.2026.46-51

The paper examines peculiarities of the circular economy (CEE) concept’s diffusion across the European Union, taking into account differences in regional and national contexts. It is widely recognized that successful implementation of the CEE concept requires collaboration at all levels of government. Most studies focus on the role of either purely regional or purely national factors in advancing towards the circular economy. The present article examines both regional and national factors. Furthermore, it is stated that another untapped factor that contributes to accelerated transition to the CEE is effective use of the “cultural capital” available in a particular region, so it’s necessary to have cultural profiles of countries, as well as regions within countries. An important area of activity, in terms of developing the CEE concept, is expansion of the information environment through intensifying research and innovation initiatives. Understanding the peculiarities of spreading the CEE in the EU, as a leading region in this sphere, will allow other regions, such as ASEAN, to better plan their strategy in implementing the fundamental principles of this concept.

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