This article is concerned with decentralized network structures. Emphasis is placed on their matrix, i.e. the system of ideological attitudes, values, myths, behavioral norms, and tacit knowledge that is exemplified by software development techniques in the networks of IT specialists. The knowledge exists at the level of the whole network and is not completely accessible to each individual network member. The advent of digital technology is currently giving a new impetus to the development of decentralized cooperative structures. Of paramount importance are the mechanisms of non-hierarchical behavioral coordination that operate in network structures. Special attention is to be given to psychological techniques that secure the dominance of group-level goals, values and creative processes over the individual behavioral trends of network members. Such techniques that involve subconscious brain modules can be facilitated by regulatory social structures, referred to as social chaperons. Promoting the chaperons’ optimal functioning and enhancing their soft guiding and stimulating influence could be the mission of a novel social institutions including the Committee for Promotion of Network Structures, the Research Institute for Network Structures, state-supported counseling bodies for network developers, and public network associations. These innovative state-level bodies should aim to (i) legalize the status of decentralized cooperative network structures, (ii) optimize their organization and (iii) harmonize their interaction with non-network structures such as centralized hierarchies, including the “President’s vertical” power structure and local bureaucratic structures, as well as quasi-market structures.
- Thorelli H.B. Networks: between markets and hierarchies. Strategic Management Journal, 1986, vol. 7, pp. 37–51.
- Powell W.M. Neither market nor hierarchy: network forms of organization. Res. Organizational Behavior, 1990, vol. 12, pp. 295–336.
- Castells M. The Rise of the Network Society. The Information Age: Economy, Society and Culture. Vol. I. Cambridge, MA; Oxford, UK: Blackwell, 1996.
- Castells M. Informationalism, networks, and the network society: a theoretical blueprint // The Network Society: a Cross-Cultural Perspective / M. Castells, ed. Northampton, MA, Edward Elgar, 2004, pp. 3–45.
- Börzel T. Organizing Babylon — on the different conceptions of policy networks. Public Administration, 1998, vol. 76, pp. 253–273.
- Meulemann L. Public Management and the Metagovernance of Hierarchies, Networks and Markets. Heidelberg: Physica-Verlag, 2008, 399 p.
- Kahler M. Networked policies: agencies, power and governance. Networked Politics: Agency, Power, and Governance. M. Kahler, Ed. San Diego: Univ. California, 2009, pp. 1–20.
- Chuchkevich M.M. Osnovy upravleniya setevymi organizatsiyami [Basic Principles of Network Structure Management]. Moscow, Institut sotsiologii RAN, 1999.
- Oleskin A.V. Setevye struktury v biosistemakh i chelovecheskom obshchestve [Network Structures in Biological Systems and Human Society]. Moscow, URSS, 2012, 301 p.
- Oleskin A.V., Kurdyumov V.S. Setevye struktury: optsii v mire zhivogo i chelovecheskom sotsiume. O setevom sotsializme [Network Structures: Options in Living Nature and Human Society. Network Socialism]. Ekonomicheskie strategii, 2015, no. 7, pp. 2–13.
- Oleskin A.V. Network Structures in Biological Systems and in Human Society. Hauppauge (New York), Nova Science Publishers, 2014, 314 p.
- Oleskin A.V. Setevoe obshchestvo: ego neobkhodimost’ i strategii postroeniya [Network Society as an Emergent Social Formation: Possible Transition Scenarios]. Moscow, URSS, 2016, 200 p.
- Kolesova L.A. Zolotaya utopiya [The Golden Utopia]. Saint Petersburg, Nestor-Istoriya, 2013, 605 p.
- Fried J. Why I run a flat company. Magazine, 2011, available at: http://www.inc.com/magazine/20110104.
- Oleskin A.V., Budanov V.G., Kurdyumov V.S. Sotsial’nye shaperony [Social Chaperons]. Ekonomicheskie strategii, 2016, no. 7, pp. 92–100.
- Glaz’ev S.Yu. O neotlozhnykh merakh po ukrepleniyu ekonomicheskoy bezopasnosti Rossii i vyvodu rossyiskoy ekonomiki na traektoriyu operezhayushchego razvitiya [Urgent Measures for Securing Russia’s Economic Safety and the Transition of its Household to the Pre-emptive Development Pathway]. Moscow, Institut ekonomicheskikh strategiy, Russkiy biograficheskiy institut, 2015, 60 p.