Comparative analysis of the development strategies of healthy food companies

DOI: 10.33917/mic-1.96.2021.43-61

The article presents a comparative analysis of Russian and foreign companies of products for healthy food. The main characteristics and directions of development, ways of functioning, strengths and weaknesses of retailers are investigated. As a result of the analysis of the main factors of creating a successful company in the field of providing healthy food products, the authors propose strategic development directions and operational actions for the studied companies under the influence of unstable external factors.

Network Format in Managing Economic Development: European Macro-Regionalism

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Network Format in Managing Economic Development: European Macro-Regionalism

The article dwells on a multi-level approach to managing development on the example of Europe of macro-regions — a set of macro-regional innovation ecosystems, characterised by project-network structure and collaborative mechanisms of cooperation. The authors describe specificity of EU macro-regional strategies as the tools for horizontal coordination of national economic policies and smearing of outdated hierarchical model of European integration. The paper highlights useful lessons of European macro-regionalism for Russia’s promotion of an integration project on the EAEU territory.