DOI: 10.33917/mic-5.100.2021.36-43

The notion of competitiveness has a key value in strategic management. The issues of determining competitive advantage and its usage for reaching company’s goals attract significant attention from business, management, economists, which has led over the past four decades to a gradual conceptualization and an increase in the desire to understand competitiveness at the level of business, regions, nations. Numerous studies have been carried out to study competitiveness theoretically and to test it in practice. This article discusses the ways of forming approaches to study the company’s competitiveness.

DOI: 10.33917/mic-2.91.2020.38-41

The article considers the issues of the present-day, resource-based theory of competitive advantage and selection of a corresponding model of enterprise management in conditions of escalating market uncertainty.

Much more time is required to achieve revenue growth, than to improve performance.