Combined GAP–MVP–QM analysis is a new direction of organizational and economic expertise and diagnostics of competitiveness of hotel service facilities in the face of changes

DOI: 10.33917/mic-5.124.2025.69–85

This article discusses the use of combined GAP (study of «gaps»)–MVP (minimum viable product)–QM (quality management) analysis to conduct expertise and diagnose the competitiveness of hotel service facilities in modern socio-economic conditions. It has been established that with a synergetic approach and a harmonious symbiosis of types of GAP–MVP–QM analysis, it is possible to obtain a more detailed and accurate understanding of the integration of economic activity and competitiveness of hotel service facilities in the context of changes. Therefore, hotel service organizations pay great attention to the problems of efficient use of their financial resources and step up the search for ways to improve their financial condition. It is shown that the use of combined GAP- MVP- QM analysis will help the premium Lotte Hotel Moscow to analyze more objectively the quality of service and provision of services to the consumer, to identify shortcomings as fully as possible and to identify ways to improve hotel service and increase competitiveness in the face of changes.

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