The application of the concept of engagement–influence and cognitive marketing in the strategic development of a wholesale network company

DOI: 10.33917/mic-4.123.2025.34-46

This article examines the organizational and economic aspects of the application of the concept of engagement–influence and cognitive marketing in the strategic development of a wholesale network enterprise in modern socio-economic conditions. It is shown that competent construction of information about the product and positioning of the goods for the consumer increases satisfaction from the use of the product and makes the client return to this product. The cognitive concept of marketing is analyzed, which involves teaching the client the correct information about the product and the mechanics of its use, integrating this product into the daily routine and developing a culture of consumption of this product for a wide audience.

 The work of a network wholesale enterprise on the use of various strategies and tools of involvement–influence and cognitive marketing to promote its brand in the market and effective strategic business development is studied.

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